Yelp is an incredibly powerful search engine for businesses. Google is very critical, but based on our experience we've seen companies have a lot of success if they decide to leverage this platform. If you are serious about growing your business, Yelp For Business is something most businesses should leverage:
By the end of this course, you will learn how to generate leads and sales via Yelp as well many manage your reputation on Yelp.
Why and how Yelp Business is truly the second best search engine for most businesses looking to grow at minimal cost via digital marketing efforts.
We discuss specific reasons why Yelp for Business is so critical to any business out there looking to spark growth and sales.
Ranking on Yelp for specific keywords and getting reviews is paramount to doing well on Yelp. In this section, we discuss those nuances in detail and prepare you for what to expect.
We believe ranking and reviews re so critical, we had to show proof and give you a live demo.
We cover the first step to growing your business on Yelp, which is claiming your business.
There are specific nuances centered on ranking well on Yelp. We discuss those ranking factors which will set up the remainder of this course. This is a very critical section.
Many business owners do not look at their competition. In this section, I show you how to assess your competition and outperform them on Yelp.
We discuss how to fill out the right information for your business profile and why it's so important to fill it out in full.
We discuss why reviews are so critical to business owners and how they can make or break your success on Yelp.
We discuss tried and true ways to get reviews on Yelp. These are strategies we've been implementing for businesses for many years.
We do a live demo of how to get reviews for your business.
Yelp's weird policy of "asking for reviews" and how to truly ask people for reviews.
Our approach to dealing with negative reviews and overall reputation management.
We conduct a live demo on reputation management and how to deal with negative reviews successfully.
Why you should just stay away from fake reviews and what is considered a fake review.
A best kept secret on Yelp that many people aren't aware of that can really catapult your leads, rankings, and reviews on Yelp.
A live demo on how to create a success Ad campaign on Yelp....and how easy it truly it.
Quick video on the difference between impressions and clicks via Yelp's platform.
How much should you spend on advertising via Yelp for Business.
How we go about tracking success via Yelp and diggiing into the numbers.
Another small but important we use to track our success via Yelp by digging into Google Analytics Data.
How to review and utilize the Yelp dashboard with ease.
How to create deals on Yelp and use them to garner more business and reviews for your business.
Leveraging Check-In offers so you can generate even more business and improve your rankings on Yelp.
How to create review badges that can possibly generate more reviews for your business.
The most frequently asked questions are answered in this section.
I currently run a digital advertising agency as well as run and operate a brand in which we private label products that we sell on Amazon. I have over 8 years of digital marketing experience and in a short period of time have taken our amazon brand to international markets, channels outside of Amazon, and advertising channels as well with Amazon PPC being our best advertising platform. I am an MBA graduate of NYU Stern School of Business and attended Morehouse College for my undergraduate degree.