Yelp Business & Reputation Management - Promote Your Company
4.4 (18 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Yelp Business & Reputation Management - Promote Your Company

How To Get A Lot Of Reviews, Advertise On Yelp, And Grow Your Business On The Most Underrated Search Engine For Business
4.4 (18 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,085 students enrolled
Last updated 2/2016
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Successfully Promote Your Business On Yelp
  • Rank Of The First Page Of Yelp For Many Keywords
  • Claim Your Business Listing On Yelp
  • Advertise On Yelp & Track All Your Analytics Successfully
  • Grow Your Business With Minimal Investment Via Yelp's Platform
  • How To Get A Ton Of Business Reviews On Yelp
  • How to management your reputation on Yelp (and even other platforms)
View Curriculum
Requirements
  • Nothing Is Required To Learn The Nuances Of Yelp
Description

Yelp is an incredibly powerful search engine for businesses. Google is very critical, but based on our experience we've seen companies have a lot of success if they decide to leverage this platform. If you are serious about growing your business, Yelp For Business is something most businesses should leverage:

  • Introduction To Yelp’s Platform
  • Managing You Reputation Via Yelp & Even Other Platforms
  • Claiming Your Business profile
  • How To Get Reviews
  • How To Advertise On Yelp
  • Yelp’s Tools & Resources
  • Case Studies & Live Examples

By the end of this course, you will learn how to generate leads and sales via Yelp as well many manage your reputation on Yelp.

Who is the target audience?
  • Either Business Owners Or Consultants Who Want To Get Their Clients Promoted On Yelp
  • Retail Storefront owners or office space owners
  • Business owners with a physical address
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Curriculum For This Course
27 Lectures
01:41:50
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Course Introduction To Promoting Your Business On Yelp
1 Lecture 05:27

In this section, we go over the course and what you can expect.

  • Introduction To Yelp’s Platform
  • Claiming Your Business profile
  • How To Get Reviews
  • How To Advertise On Yelp
  • Yelp’s Tools & Resources
  • Case Studies & Live Examples
Preview 05:27
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Introduction To Yelp's Platform
4 Lectures 15:53

Why and how Yelp Business is truly the second best search engine for most businesses looking to grow at minimal cost via digital marketing efforts.

Second Best Search Engine For Small Businesses
03:12

We discuss specific reasons why Yelp for Business is so critical to any business out there looking to spark growth and sales.

Preview 05:06

Ranking on Yelp for specific keywords and getting reviews is paramount to doing well on Yelp. In this section, we discuss those nuances in detail and prepare you for what to expect.

Rankings & Reviews
03:22

We believe ranking and reviews re so critical, we had to show proof and give you a live demo.

Rankings & Reviews - Live Demo
04:13
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Claiming & Optimizing Your Yelp Business Profile For Improved Rankings
4 Lectures 22:55

We cover the first step to growing your business on Yelp, which is claiming your business.

Claiming Your Yelp Business Profile
04:20

There are specific nuances centered on ranking well on Yelp. We discuss those ranking factors which will set up the remainder of this course. This is a very critical section.

How To Rank Well On Yelp
06:57

Many business owners do not look at their competition. In this section, I show you how to assess your competition and outperform them on Yelp.

Preview 07:08

We discuss how to fill out the right information for your business profile and why it's so important to fill it out in full.

Adding The Right Information To Your Profile
04:30
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Yelp Reviews: Most Critical Element On Yelp
7 Lectures 25:44

We discuss why reviews are so critical to business owners and how they can make or break your success on Yelp.

Why Reviews Are The Lifeblood
01:57

We discuss tried and true ways to get reviews on Yelp. These are strategies we've been implementing for businesses for many years.

7 Powerful Ways To Get Reviews
05:46

We do a live demo of how to get reviews for your business.

7 Powerful Ways To Get Reviews - Live Demo
04:45

Yelp's weird policy of "asking for reviews" and how to truly ask people for reviews.

How To Ask For Reviews Without Asking
03:34

Our approach to dealing with negative reviews and overall reputation management.

Preview 03:58

We conduct a live demo on reputation management and how to deal with negative reviews successfully.

Repairing Negative Reviews On Yelp - Live Demo
03:35

Why you should just stay away from fake reviews and what is considered a fake review.

Stay Away From Fake Reviews
02:09
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Advertising On Yelp
6 Lectures 14:25

A best kept secret on Yelp that many people aren't aware of that can really catapult your leads, rankings, and reviews on Yelp.

Why Advertising On Yelp Matters
03:35

A live demo on how to create a success Ad campaign on Yelp....and how easy it truly it.

Why Advertising On Yelp Matters - Live Demo
03:26

Quick video on the difference between impressions and clicks via Yelp's platform.

Impressions Versus Clicks
00:56

How much should you spend on advertising via Yelp for Business.

Preview 01:35

How we go about tracking success via Yelp and diggiing into the numbers.

How To Track Success?
01:51

Another small but important we use to track our success via Yelp by digging into Google Analytics Data.

How To Track Success? - Google Analytics
03:02
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Yelps Tools & Resources For Success
5 Lectures 17:26

How to review and utilize the Yelp dashboard with ease.

Tracking Your Metrics On Yelp
04:09

How to create deals on Yelp and use them to garner more business and reviews for your business.

Leveraging Yelp Deals Successfully
02:28

Leveraging Check-In offers so you can generate even more business and improve your rankings on Yelp.

Check In Offers
01:28

How to create review badges that can possibly generate more reviews for your business.

Preview 02:04

The most frequently asked questions are answered in this section.

Top Questions Answered
07:17
About the Instructor
Justin Croxton MBA
4.3 Average rating
357 Reviews
5,905 Students
5 Courses
Digital Marketing & Ecommerce Amazon Expert

I currently run a digital advertising agency as well as run and operate a brand in which we private label products that we sell on Amazon. I have over 8 years of digital marketing experience and in a short period of time have taken our amazon brand to international markets, channels outside of Amazon, and advertising channels as well with Amazon PPC being our best advertising platform. I am an MBA graduate of NYU Stern School of Business and attended Morehouse College for my undergraduate degree.