You know that feeling of settling in for the evening, curled up with a fresh cup of hot chocolate and a delicious book that you just can't seem to put down?
You read chapter after chapter, eagerly turning pages, ignoring the world around you as you are completely absorbed in the fantasy story that's unfolding with every turn of the page.
That feeling of being twisted and pulled by someone's words, completely under the control of a fiercely compelling story that engages you, entertains you and makes it virtually impossible to pull away from, is the stuff that good copywriting is all about.
And it's also why copywriters are some of the highest paid, in-demand service providers both on and offline. It's their magical ability to transform words into vivid images, to paint a clear picture of a scenery or situation, and to take that control and funnel it into invoking an emotional response from the reader.
How would you like to learn the deepest, darkest secrets to the Internet's most sought after copywriters who have generated thousands of dollars for every single page they write?
Within the pages of the Copywriters Secrets, you will be given an in-depth look at how copywriters use the power of words to invoke powerful emotion-driven responses that will drive your conversion rates through the roof!
Whether you are interested in becoming a high paid copywriter yourself, or you simply want to learn the insider secrets to crafting the highest quality sales page copy possible, the Copywriters Blueprint is a complete guide to mastering the most important element to on and offline business.
Discover how copywriters use a combination of "power words" pulled from their secret swipe file of proven resources, to guarantee the success of every sales page they create!
Drive your sales through the roof with a simple, yet powerful structure, that will reach out to desperate buyers and invoke response driven emotions that will set your visitors into a buying frenzy!
What you NEED to avoid if you want to blow the lid off conversions! These are critical elements you need to know if you want to eliminate any chance of your marketing campaign being a failure!
Learn about the "money spots" and how to ensure that you place your sales copy in such a way that your reader is STILL engaged and put into your "control cycle" even if they skim the page and fail to read the entire sales copy!
Discover how you can make an outright fortune as an in-demand copywriter to the gurus, who will pay thousands of dollars for every single page you write, even if you are brand new to copy writing!
All over the world, each and every day, there are thousands of people generating millions of dollars in revenue through the internet.
The way that each individual is doing so varies enormously as there is a huge multitude of different ways of making money online. Even so, it is still a fact that there are millions of dollars being made online on a daily basis.
And the best part is, this is a business world that is open to anyone and everyone and whether they have got a college degree or whether they dropped out of high school, it doesn’t matter. Furthermore, previous business experience is not required nor is a truckload of start-up cash because no matter who or what you are, you can get started today.
Of course, if you are just considering whether you should attempt to grab your share of this online goldmine or not, one of the first considerations has to be how you can do so. What is the best way of making money online in other words?
Even if you have tried to generate cash from the net already in various different ways (or perhaps in just one way up to now), you may well ask exactly the same question.
It’s all very well talking about making money from the net, but how do you do it? More accurately, how do you make good money without going to college to get a degree in software or graphic design or something like that?
This book is going to address this question by introducing you to a way of making money online that is far less well known than many other money making idea.
I am going to highlight why the relatively ‘hidden’ nature of this business is actually a strong point rather than a weakness. You will also learn why if you can master the basic skills – and trust me, the required skills are very basic – this business can generate a very handsome online income for anyone who masters it.
What I am talking about here is a craft or an art known as copywriting, which can be incredibly lucrative as you are just about to discover.
And by the end of this book, you will have everything you need to know to get your own copywriting career off the ground, so you can literally hit the ground running.
When you run, you always get to your destination more quickly than you do if you walk or (more likely) stumble towards that target, so if
you want to grab your share of the copywriting millions, this is where the journey begins.
However, before beginning, there is one point that bears mentioning. Whilst the primary focus of this book is on how you start a business where you get paid to write sales copy for other people, you can also use this information to create highly effective sales pages for your own products or services too.
As exactly the same principles and ideas apply to the research and writing skills that you apply to writing your own copy or writing copy for a customer, applying what you read in this manual to your own sales page will be every bit as effective as it would be if you were selling your copywriting services.
What is copywriting?
It’s as old as business itself…
If you are interested in the idea of making money from copywriting, the first question you probably have is, what exactly is it?
The answer to this one is dead simple. Copywriting is the art of writing copy, or more specifically, the art of writing successful advertising copy.
This is basically all there is to copywriting, creating advertising materials.
Now, as you are no doubt already aware, advertising was not something that was invented when the net came along in the way that net-focused activities like web site design were. On the contrary, advertising is a feature of everyday business that has been around almost since the very first day someone decided to trade a product or service for whatever represented currency at the time. As soon as someone started selling, advertising was born and it hasn’t changed a great deal in centuries.
Every time you turn on the TV nowadays, you are bombarded with adverts every few minutes, and behind every one of those adverts, there is a copywriter earning their keep by applying their creative skills to producing that hard-hitting advertising copy. If you open a newspaper or a magazine, the story is exactly the same and no matter where you find yourself on the net nowadays, you are almost certainly going to see advertising materials on pretty much every website you visit.
The idea of copywriting is therefore not a new one, nor is it something that is restricted to the net.
On top of this, many of the tried and tested advertising principles and theories that have been passed down over the decades are still just as effective today as they were 100 years ago.
The classic ads from those days still work (with a bit of modernizing) every bit as well now as they did back then.
As an example of both of these factors, take a look at the AdClassix website where there are in excess of 1000 classic ads dating back to the dawning days of the 1900’s.
Open up any category of advert on the site and you will see that there are dozens of individual adverts. If you open any of these adds up, you might be shocked to see that ad copy that was effective back then is not all that different to the advertising that you see nowadays on the TV, in magazines, at the movie theatre and on the net:
Before you get started
Fame and fortune – one is far more important than the other…!
As perhaps suggested in the previous chapter, there are a handful of online copywriters who are very well-known like the 5-figure copywriter who was mentioned.
People like him can (and do) command massive fees and in contrast to what is happening financially elsewhere in the ‘real world’, their fees only ever go up as demand increases incessantly.
I will introduce you to a few of the acknowledged copywriting greats later because they do have an integral part to play in this copywriting plan.
However, the thing to understand is that for every well-known copywriter, there are hundreds of unknowns. And whilst some of these people are undoubtedly struggling, there are also a significant number who are nevertheless making a very handsome living from their copywriting activities, so joining this group should be your first target.
For example, I recently saw an ad from a copywriter who I did not know who was offering to create a sales page for $7500, discounted from their normal price of $10,000 per page. The ad itself was very persuasive and there were plenty of testimonials on the page as evidence that this individual was good at their job, so if I had been in the market for a copywriter, this would have been a very interesting offer.
But what you should take from this is that you do not need to be a famous copywriter to make good money from this business. After all, if you charged only $5000 for each page you write (which would definitely be a bottom-end fee for an experienced writer),and you picked up one commission every week, then you’re looking at a business that will pull in just short of a quarter of a million dollars a year (working from home)!
But I can’t write…!
I guess that if one thing should be clear from what you have read so far, it is the fact that as the vast majority of sales pages are still heavily text based (as opposed to sales pages where video is used to get the sales message across), you need to be able to write if you are to create sales pages like those that you should now be familiar with.
Now, I know from years of experience dealing with online marketers of all levels of skill, ability and business backgrounds
Why effective research is the key
The importance of knowing your perfect prospect…
Earlier, you were introduced to a couple of old-style advertising resources that highlighted both the theory and the practicalities of advertising offline in the past.
What we are now going to do is move this on a stage by looking at resources that are more focused on online advertising before demonstrating how you use your research results to create highly effective sales copy.
To do this, I’m going to imagine that as your first assignment or commission, you’ve been asked to write a sales page for a digital information product focused on the (presently booming) acai berry weight loss market. This happens to be a product that someone else has created in this hypothetical case but the principles of research and writing would be exactly the same if it was your own product.
Having an example to use when demonstrating how to research your market properly is extremely important because when you create sales copy, you always do so with a very specific project and objective at the forefront of your mind.
When you write sales copy, your sales page must be designed to appeal or ‘talk’ to the kind of people who are most likely to buy the product for which you are writing the copy.
To take this one stage further still, many professional copywriters recommend that you should research your market until you have a very clear idea of exactly who the person is that is most likely to buy the product.
Once you have done so, you then produce your own ‘identikit’ picture of the ideal individual customer for that product.
By having a clear picture of your ideal prospect, it becomes much easier to write effective copy with this single individual firmly fixed in your mind’s eye rather than trying to write in a way that appeals to the faceless, amorphous mass that is ‘the market’.
Isolating one individual ‘perfect prospect’ usually works incredibly well because as when you are speaking to another person face-to-face, it is always easier to make what you’re saying a perfect match for the needs of the individual than it is to say something that is 100% matched to the requirements of a large group of individuals.
This is something that I always do and when I have my perfect prospect in mind, I raise it another notch by searching
How to write highly effective copy
Different kinds of sales page
When you have done your research and are ready to start writing, the first thing that you need to consider is the kind of sales page that you are going to write. There are three common types of sales page used in online marketing.
The first and probably most widely recognized sales page format is the long copy sales page, a sales page where there are several thousand words so that the prospect who is reading the page has to continually scroll down in order to continue reading.
Next, there is the short copy page which is perhaps not surprisingly a short version of the previous example, and finally, there is the increasingly popular video sales pages where there are minimal words on the page as the video does the selling.
Now, if you are creating copy on behalf of a client, they will have told you exactly what kind of copy they want, almost certainly including such information as the minimum number of words required, whether bullet points and images are required (and if so, where they are to be placed) and so on.
If however this is your own sales page, you will have to make the decision, with the most widely accepted ‘rule of thumb’ being that the more expensive your product is, the more information there needs to be on the sales page to convince the prospect to buy.
For the purposes of this manual however, I am going to assume that you are creating a more traditional long copy sales page because if you can do this, then creating the short copy page is just a simpler version of what you have already learned to do.
Using Clickbank to find effective copy…
Earlier in this manual, I suggested that when it comes to writing effective advertising copy, there is no sense in redoing all of the work that others have already done. Consequently, the first thing that you should do is study other successful sales pages to allow you to analyze what makes them successful before replicating those success secrets in your own copy.
Let’s start with the best known resource by returning to Clickbank to see what you can learn about successful sales pages.
When you open any Clickbank results page either by typing in a specific search term or by category, what you are presented with is the ‘top 10’ digital information products called up by that term or category search.
Once you have acquired the knowledge that you need by applying what you have learned so far and have accumulated swipe files that are brimming with information, ideas and copy that you can use, you’re ready to launch your business.
To do this, you obviously need to find clients or customers, which is the next step. Fortunately however, this is a relatively straightforward step as there are lots of places where you can offer your services and you can do so relatively cheaply or at no cost as well.
In order to be able to sell your services, the first thing you need to do is establish credibility by proving that you can do what you claim.
To do this, what I would do is join the #1 online marketing forum which is the Warrior Forum. I would then post what is known as a Warrior Special Offer (WSO). This is an offer that is exclusive to other members of the forum which it costs $20 to post.
As this is the most popular online marketing site, there are always hundreds of members looking for a quality offer at a ‘bargain price’ through the WSO section of the site:
There were 538 members viewing this particular section of the site at the time of this screenshot, and here is the time it was captured
How to charge your customers
As someone who has just become a copywriter, one mistake that you’re quite likely to make is that of underestimating the value of what you can provide to an online marketing business that needs an effective sales page.
Whilst it is pretty obvious that in the early days, you are not going to be able to quote premium prices to your clients, it is also important to appreciate that as you develop your copywriting skills, your prices must always reflect the value that you bring to your clients business.
For instance, to return to the example I used earlier in this report, if you write a sales page that generates $1 million in one day (with several more millions added subsequently), I would suggest that your services are worth more than $25,000.
Of course, when you are creating a sales page, you have no way of knowing exactly how much sales revenue it is going to generate for your client which is why you need to be a little creative when it comes to how you charge for your time and services.
In the early days, what I would recommend is that you work for clients on a ‘back-end fee’ basis. As you are relatively unknown, you do not ask them for money up front, but instead, you have an agreement in place where they pay you a sum that is mutually agreed in advance on successful completion of the job. For example, you agree that the fee is $1000 at the beginning but they don’t pay that until you deliver to their satisfaction.
However, you do not work on this basis indefinitely simply because although this is a reasonably effective ‘foot in the door’ tactic, it is not one that you can survive on in the long term.
Consequently, what you should agree with your client is that if after this first commission they want to continue working with you, you will do so on a stage payment basis. As an example, you might agree with your client that 33% is paid in advance, another 33% tranche is to be paid at a pre-agreed point in the sales page creation process with the final 34% paid on satisfactory delivery of the required copy.
Okay, returning once again to the case of our million dollar sales page copywriting friend, if you get to the stage where you are working with ‘big dog’ marketers who have the ability to create products that generate millions of dollars, agreeing a flat rate fee upfront is really not a great idea.
As I hope you can see by now, although becoming someone who can create superbly effective advertising copy at the drop of a hat and get paid extremely well for doing so might have seemed like a crazy pipedream when you first started reading, there is in reality absolutely no reason why this should be the case.
On the contrary, if you apply what you have learned from reading this manual and put in the work that is undoubtedly necessary to develop your copywriting skills, then there really is no limit on how much money you can earn as a copywriter.
Moreover, because as I suggested in the beginning, the number of copywriters who can genuinely do a great job quickly is pretty limited, you are not operating in a market where there are thousands upon thousands of competitors.
Instead, you are working in a market where it is consistent quality and your ability to deliver on time that counts above all else.
Consequently, once you have put in the time and effort to learn the copywriting craft and have gone through the ‘apprentice’ period when you develop your skills working with your first clients, it is consistent quality and an unswerving dedication to meet deadlines on every occasion which must be your primary focus.
It is these two factors that will initially establish and subsequently build your reputation and with a blossoming reputation as one of the top up-and-coming copywriters in the business, it is natural that your bank balance will also enjoy a degree of ‘blossoming’ at the same time!
So, now you know that there is great money to be made as a copywriter and you have all of the essential information you need to get started.
All that is now needed is action, which is why you are the most important person in this project from this point on
Writing Sales Copy Ebook
Over 15 years’ experience driving strategic growth and product visibility for leading nonprofit, corporate, media and educational organizations. Highly competitive, passionate, persuasive and articulate, able to achieve results others believed to be impossible. Experienced in marketing, public relations, partnership building and product management.
Demonstrated success record in:
Branding, managing and positioning product lines.
Distilling value, overcoming objections and securing hard to close deals.
Experienced with both ad agency and direct sales strategies and tactics for television and radio.
Designing creative product marketing campaigns targeted at traditional and on-line universities.
Motivating staff to peak performance levels.
Proven record of initiative and success in ad campaign management, C-level relationship development, writing, and project management within environments from small projects to large-scale television networks and production companies.
• Ad Campaign Management • Multi-media Marketing • Account Development
• Market Research • Competitive/Strategic Planning • Budgeting/ Forecasting
• Prospecting/ Client Cultivation • Direct Mail Marketing • Cluster Sales / Packaging
HIGHLIGHTED CAREER ACHIEVEMENTS
• Revenue Generation - Within two years, generated nearly $5 million in revenue for Lock down security services.
• Account Development - Reactivated inactive accounts for Private Sector Security in Los Angeles, CA, and secured one of the year’s largest event deals.
• Market Penetration - As a Creative Service Manager for Almeda University, increased enrollment applications by an unprecedented 20% within one year.
• Effective Marketing - Increased sales 37% and revenues 24% over previous year’s figures for Family Savings Bank.