Writing, Publishing, Marketing and Selling Your First Book
4.5 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Writing, Publishing, Marketing and Selling Your First Book

Are You Waiting for Permission to Write and Publish Your First Book? Stop Waiting and Start Writing Today
4.5 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
22 students enrolled
Created by John Hayes
Last updated 6/2017
English
Curiosity Sale
Current price: $10 Original price: $25 Discount: 60% off
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Includes:
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Build a process to help you start and actually finish writing your first book.
  • Understand the opportunities available to you via traditional publishers and self-publishing platforms.
  • Have the confidence to promote and sell your book.
  • Earn money as a published author.
View Curriculum
Requirements
  • Basic computer and Internet skills
Description

This online course is designed to help aspiring writers realize their potential and guide them through the process of writing, publishing, marketing and selling their first book. It will look at the writing process, examine publishing and distribution options and highlight potential opportunities and pitfalls.

Topics Covered Include:

What’s The Big Idea?

  • Have you got a book inside of you?
  • Inspiration and where to find it
  • Fail to Plan, plan to fail

The Writing Process

  • The writing process (think job, not hobby)
  • Setting targets and hitting deadlines
  • The editorial process
  • Common pitfalls/roadblocks

Pitching to a Publisher/Agent

  • The benefits of working with a traditional publisher
  • When and how to pitch
  • What you should expect from a publisher
  • When to walk away

Going it Alone

  • Disadvantages of working with a traditional publisher
  • Digital disruption (you’ve never had it so good)
  • Indie not amateur
  • Self-publishing vs Vanity publishing
  • Getting help (freelance editorial and design support)
  • Self-Publishing platforms/distribution networks

Multiple Formats

  • Hardback, Paperback, eBook (epub, mobi), audiobooks

Embracing Your Inner-Self Publicist (Selling Your Work)

  • Public Relations
  • Blogging/Podcasting
  • Public Speaking
  • Social Media
  • Email Marketing

Making Money

  • Setting expectations
  • Alternative streams of revenue

Building a Back Catalogue

  • Rinse, repeat
  • eBook Singles
  • Writing a series
  • Free vs paid distribution


Who is the target audience?
  • Anyone who wants to write, publish and, more importantly, sell their first book.
  • Authors who have struggled to promote their work following publication.
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Curriculum For This Course
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Course Material
15 Lectures 56:39

Introducing my Writing, Publishing, Marketing and Selling Your First Book Udemy Course

Preview 01:30

The process I use to write my books, along with potential (avoidable) roadblocks which may stand in your way and prevent your from becoming a published author. 

Preview 11:18

It's never too early to start the pitching process. Publishers and agents rarely want to see a complete manuscript, they want help you write a better (more commercially viable) book.

The Pitching Process
04:21

Not everything in the publishing industry is great. Here are seven things I have learned to hate.

Preview 02:35

How to find a publisher or agent to bring your work to life.

How to Find a Publisher or Agent
03:35

Going It Alone - Self Publishing
03:01

Think independent, not amateur. You don't need a traditional publisher anymore. Here are the tools I use for my independently published works.

Multiple Formats
06:16

Nobody else will do it. It's time to develop an ego and stand-up to promote your book. 

Embracing Your Inner Self-Publicist
02:50

If you want to sell more books, write another book.

Building a Back Catalogue
01:20

Show me the money. Can you make money as an author? You bet you can.

Making Money
05:10

Mobile footage filmed after meeting a group of writers at a seminar in Gibraltar, exploring the various self-imposed roadblocks which prevent writers from publishing.

Preview 01:31

Podcast Audio: Going back to the beginning. After many false starts, where I found inspiration to write my first book, the writing process and where I took it after publication.

Bonus Podcast: Where I Found Inspiration to Write My First Book
05:20

No more excuses. It's time to find the time to write.

Bonus Podcast: Finding the Time to Write
02:12

Writer's block is something that writers write about when they cannot think of anything else to write about.

Bonus Podcast: Overcoming Writer’s Block and Getting Productive
04:30

Thank you. Good luck and happy writing.

Conclusion: Good Luck and Happy Writing
01:10
About the Instructor
John Hayes
4.5 Average rating
3 Reviews
22 Students
1 Course
Marketing Strategist and Best Selling Author

John W. Hayes has been helping small and medium-sized companies develop their business strategies online for almost as long as the Internet has been in the general public's consciousness.

Working alongside some of the biggest names in eCommerce and online marketing (including Amazon, eBay and Google), he has dedicated much of his career to demystifying the web and highlighting opportunities for real world businesses to grow.

John is the author of four books, is a regular speaker at events throughout the UK, Europe and the US, is a prolific blogger across numerous sites and is widely recognized as an influential Thought Leader in the SME online marketing arena.