Writing Free Reports to Build Your Business and Income

Learn how to properly construct free reports that will help build your list and turn your subscribers into buyers.
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  • Lectures 21
  • Contents Video: 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

This course focuses on you writing effective free reports (lead magnets) so you can build a quality and responsive long term list. Writing free reports goes beyond building a list if it's written correctly. Writing reports properly will cause your prospect to see you as the person that can solve their problem.

Learn exactly what to put in your report so it's not self-serving, full of hype or rehashed nonsense.

Learn exactly how to structure your report so you will have readers wanting more of what you have to say.

Discover the emotional triggers you need to use in order to build a list a responsive list.

How to use stories effectively.

Learn to become the prospect so you can give them exactly what they want.

Learn how to keep the spotlight off of you and solely on the customer.

Discover the psychology of your reader and much, much more!

What are the requirements?

  • Before starting this course you need position yourself as a student and be ready to learn and suck in everything like a sponge.

What am I going to get from this course?

  • Effectively write free reports (Lead Magnets) to build their list and help generate income.
  • Provide high value to your market.
  • Engage and intrigue your prospects with your report.

What is the target audience?

  • This is course is for those who want to grow their business long term.
  • This course is for those who genuinely want to help solve the problem of their prospect.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Introduction to Course
Section 2: About Free Reports
About Free Reports
Section 3: What to Avoid...What to Include
Using Controversy. Avoiding Hyperbole. Engaging the Reader.

In this lesson you will learn what to include in report and what not to include.

Section 4: How to Write Effective and Intriguing Reports
How to Write Effective and Intriguing Reports
Section 5: Laying Out Your Report
Laying Out Your Report
Section 6: Content
Sample Outline and Tips o Writing Valuable Content
Breaking Down Content Examples and Content Inclusion
Creating the Foundation of Your Report and Language Creation
Section 7: Trigger The Emotions of Your Audience
Trigger The Emotions of Your Audience
What Emotions to Include and Including Your Own Emotions
Section 8: Conclusion
Examples of Conclusion, Explanations, and Final Thoughts
Section 9: Creating Demand
Creating Demand
Understanding Demand and the Inertia Stage
Section 10: Framing
In Depth Examples o Framing and What You Need to Know and Do
Section 11: Influence
Relevance of Ethos, Pathos, and Lagos
Section 12: Final Comments
Final Comments

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Instructor Biography

Charisma Del Casillas, Business Consultant and Entrepreneur

Charisma Del Casillas is a business consultant and entrepreneur that is driven by passion for helping businesses and individual succeed. Del Casillas specializes in business start-up, creating systems, and growth.

Charisma has been a successful online entrepreneur off and on since the mid 90’s when online marketing begin to grow. She has done everything from affiliate marketing, website design, and product creation.

Charisma started three brick and mortar business in the restaurant and sports industry. Specifically a restaurant, full service catering, and a tennis instruction and coaching business. Charisma knows the ins and outs of starting and running successful businesses.

Charisma has a Bachelor’s degree in Management and a Master’s degree in Exercise Science, but her passion is helping others in business. She obtained her extensive business experience through trial and error and having successful mentors.

The tactics she teaches to start, run, and grow your business are simple and easy to understand. Her motto is teaching through simplicity.

In her down time Charisma likes to play tennis, cook for friends, read, research, play games on her Xbox, and go to the beach every week.

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