Writing For the Web - How to Write Great Content That Sells

Create great website content that will save time, increase profits, and impress your current and future customers!
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1,064 students enrolled
Instructed by Dana Sheehan Marketing / Advertising
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  • Lectures 17
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2015 English

Course Description

Your website is your online presence. It is the first time many of your customers engage with you, so it’s important that it reflects you while also speaking to your audience.

In this course, you will learn how to write web content for your audience that is optimized for the best comprehension. In other words, you'll have a website that both you and your customers will love!

After completing Writing for the Web you will be able to:

  • determine your audience (worksheet included)
  • find your brand's voice (worksheet included)
  • apply website best practices
  • organize website content
  • convert existing materials into website content
  • write new website content
  • edit website content
  • keep your website up to date

I am a believer in creating websites that are easy to use, and I designed this course with the average person in mind. You don’t need to be a marketing guru to create an amazing website!

I will share with you what I’ve learned in the past 16 years of creating and managing websites for businesses, government agencies, and nonprofits. I’ve spoken on this topic at conferences and taught it in classrooms, and I’m happy to welcome you to my virtual classroom.

This course is for you if you want a website for personal use:

  • personal branding
  • portfolio or digital resume
  • mommy bloggers, daddy bloggers - any type of bloggers!
  • DIYers
  • fandom

This course is for you if you want a website for your business:

  • small business
  • entrepreneur

This course is for you if your boss just assigned you the task of webmaster.

The course is for you if you have a website, but want to update it.

This course is for you if you’re ready to get your website going, but don’t know where to start.

In other words, I created this course for you!

Check out a few of my lectures, available for free, then enroll for lifetime access, including all updates I make as technology and best practices change. What are you waiting for? Your website is calling!

What are the requirements?

  • Students should be comfortable using a web browser, and have an understanding of basic website terms.

What am I going to get from this course?

  • determine your audience
  • find your brand's voice
  • apply website best practices
  • organize website content
  • convert existing materials into website content
  • write new website content
  • edit website content
  • keep your website content up to date

Who is the target audience?

  • Anyone who wants a website for personal branding, a digital portfolio, blogging, or any other reason.
  • Professionals who have been assigned the duty of webmaster but don't have any experience.
  • Professionals who manage a business website and want to make it better.
  • Nonprofits that want to create a website.
  • Small business owners who need a website or have a website they would like to update.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome to Writing for the Web!

Welcome to Writing for the Web! You'll get to meet me and I'll review what you'll learn in this course. Are you ready to create an amazing website?

Section 2: Why Writing for the Web Will Help You

Don't wonder about why you should even bother to take the time to write good website content. I'll go over how we learn, both online and offline, and how that affects what we need to include on websites, as well as how it's presented.


Increase your website visitors' satisfaction by following these simple tips, which can be applied to your current website content right now!

Section 3: Prep Work - Do This Before You Start Writing to Save Time and Get Better Results

I reveal the formula to create perfect website content that your visitors will love.


Knowing your audience is essential to creating good website content. I'll walk you through the steps to find your audience so that you can write just for them. Included in this lecture is a worksheet to help you.


Make your website appealing for your audience! I'll show you how to determine what your audience wants, and how to find your voice. Included in this lecture are 2 worksheets to help you.


The first step of the writing process is to prepare for writing. I'll walk you through what you need to do.

Section 4: Writing at Last! Putting Pen to Paper - or Hand to Keyboard

Don't duplicate work! I'll show you how to use your existing materials and adapt them to your website.


Writing from scratch can seem scary and a little overwhelming, but it doesn't have to be. I'll walk you through the process, breaking it down into each (and not scary) steps.


Now that you have content written, apply these tips to make your content great.


Editing is the hardest part, but it is also the most important to make your website the best it can be for you and your audience.


Step away from your writing and return to review, revise, and rewrite, ensuring your content is the best it can be.


We'll take another look at these best pratices to make sure you've applied them to you writing.


We'll add those finishing touches that will take your website to the next level. Included is a list of websites where you can get free, copyright-free stock images (that don't look like stock images) for you website.

Section 5: Your Website is a Alive!

Your website had launched... now what? Keeping your website up to date is the mark of a website that is professional and can be trusted.


Automating content can take some of the burden off of you when you're keeping your website up to date. I'll share with you the type of content you can automate.


Your website is the perfect place to keep answering your audience's questions. You'll learn how to determine which questions to answer, and how to make tweaks to your website when your audience isn't finding the information they're looking for.

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Instructor Biography

Dana Sheehan, Digital Marketing Professional and DIY Enthusiast

I am passionate about marketing, particularly for non-profit organizations and small businesses. I believe that marketing should be used for good, sending positive messages that help people to better themselves.

I recently earned a master's degree in Integrated Marketing Communications from WVU with a 4.0 GPA. I have a bachelor's degree in Communications Media from the Indiana University of Pennsylvania, where I graduated Cum Laude. I was born and raised in Pittsburgh, Pennsylvania, U.S.A., where I live with my family.

I have been working in the digital marketing field for more than 15 years for small businesses and nonprofit organizations, and I own a boutique marketing agency called Little Birdie Communications.

As a strong advocate for usability, I have spent more than a decade teaching through workshops at conferences and through adult education classes. I love teaching people how to make their online presence better through understanding best practices for writing, creating, and managing websites and social media accounts.

My past in-person classes include Writing for the Web, Design A Business Website, Social Networking: The Basics, and Design A Personal Website.

In my free time I enjoy reading, DIY crafts and home improvement, watching TV (The Big Bang Theory, Doctor Who and The Walking Dead are favorites), and spending time with my kids, nieces, and nephews. I am a lifelong Girl Scout, and I believe in making the world a better place, one person at a time.

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