Writing Effective Business Emails

Learn how to build your professional image and incease your productivity through powerful emails
13 reviews
  • Jane Watson Trainer, Author, Consultant - Written Business Communication

    Jane Watson is a specialist in the written word. For over 15 years, she had designed and delivered workshops in business writing for both the public and private sectors.Her clients include all levels of the public sector and the automotive, financial, pharmaceutical, manufacturing, and health care sectors. Her workshops are part of the staff accreditation programs for both Queen’s University and Humber Institute of Technology and Advanced Learning.

    After graduation from the University, Jane joined the Ontario government as an information officer, writing news releases, letters and reports. Later she became editor of a bimonthly newspaper and a college lecturer.

    A recognized expert in the field of business communications, Jane has been interviewed on radio and TV. Both her books, The Minute Taker’s Handbook and Business Writing Basics, are considered best sellers for non-fiction. (Business Writing Basics has been translated into Mandarin.)  In addition, she has had over 200 articles published. Jane also produces a complimentary, weekly electronic grammar tip. Over 4,000 people worldwide have subscribed to this service.

    Jane is known for her ability to deliver — what some might call —dry information in a relaxed and entertaining manner. Her workshops are high content, practical and interactive.

  • Lifetime access to 13 lectures and 1 quizzes
  • A community of 300+ students learning together!

Writing Effective Business Emails

Learn how to build your professional image and incease your productivity through powerful emails
13 reviews


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Sure. Anyone can write an email in the business world today. But can you write ones that increase your chances of a fast response and that build your professional image?

I’ve been conducting business writing workshops in both the private and public sectors for over 15 years, and I’ve listened to the concerns of both senior managers and support staff when it comes to written communications. And the most common complaint today is poorly written emails.

By taking this 90-minute course, you will learn with all sorts of tips for writing powerful, business emails. I’ve divided the course into three sections: What You Should Know About Emails, Writing Style and Tone, and Organization.

    • none
    • Over 13 lectures and 1.5 hours of content!
    • Here are some of the things you will learn:
    • Why the rules of letter writing don't apply to emails
    • How the courts view emails
    • How to avoid the 7 deadly sins
    • What are the 10 pet peeves
    • How to change the tone
    • What words burn, what words bless
    • Anyone who writes emails in the public or private sectors


30 day money back guarantee
Lifetime access
Available on Desktop, iOs and Android
Certificate of completion


  • SECTION 1:
  • 1
    Course Introduction
    Poorly written emails can get you into trouble in the workplace and can reduce your professional image. This lecture describes how the course is laid out and how it will benefit you.
  • SECTION 2:
    What You Need to Know About Emails
  • 2
    Test your legal knowledge
    10 questions
  • 3
    Legal Concerns
    Here's where you'll get the answers to the questions on the quiz -- Test Your Legal Knowledge. You'll learn what the courts can require of you in terms of emails and how you and your organization can protect yourselves.
  • 4
    Today's Readers
    Writers are often told to write to their readers. But few writers really understand who their readers are. This lecture will help you grasp the needs of today's readers with regard to emails.
  • 5
    Pet Peves
    Based on a study by J Watson Training, here are the pet peeves of 500 email readers. Do you do any of these things when you write?
  • 6
    Email Set-Up
    Writers quickly fill in the To and Cc lines in emails without thinking if names are placed in the right slots. They often ignore the B cc line, which can be used to organize yourself and to get around privacy issues. This lecture discusses the slots in the email frame and the importance of the greeting line.
  • SECTION 3:
    Writing Style and Tone
  • 7
    Please Download - 7 Deadly Sins of E-Writing
    7 pages
    This document provides samples of emails that we will be discussing in the next lecture - The Seven Deadly Sins of E-Writing. Please download the pages so you can easily follow along.
  • 8
    Seven Deadly Sins of E-Writing
    This lecture will help you with the actual writing of your emails. We will discuss the "sins" many writers commit and offer you advice on increasing your professional writing image. If you have downloaded the document in Lecture 6, it will make it easier for you to follow along.
  • 9
    When you write an email, you create a tone in the reader's mind. If your tone is dictatorial, you will annoy your reader. On the other hand, if you are too "soft," you will come across as childish. This lecture discusses the three tones of email and shows you how to change them.
  • 10
    Word Choice
    What words help your reader get your message and what words turn them off - why should you avoid cliches - and what words cause confusion. This lecture will provide you with valuable advice in this area.
  • SECTION 4:
  • 11
    Getting Your Emails Read
    Why do receivers not always do what you want? Perhaps, you have not organized your email effectively for today's readers -- skimmers -- or for those who read from Blackberries or iphones. This lecture explains why you can't use the organizational pattern of letters for emails. And you'll learn where you should place your action request.
  • 12
    Subject Lines
    Subject lines help readers prioritize the reading of the messages in their inboxes. How effective are yours? This is where you will learn about the most effective length and how to increase your reader buy in.
  • 13
    Opening Lines
    There are three possible ways to open an email message that will increase your chances of having your email read and acted upon. This lecture provides techniques so you can write more powerful opening lines.
  • SECTION 5:
    Tip Sheet
  • 14
    Downloadable Summary Handout
    2 pages
    This handout summarizes the tips in this course. Keep it close by for the next few days as you increase the effectiveness of your email writing. Best wishes. Jane Watson


Hours of video content
Course Enrollments


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  • Ian Forbes

    The good majority of this course is a lesson in good manners, i.e. how not to be annoying, how not to insult the reader, how to not be rude, how to be professional, etc while writing emails. Well the instructor must of skipped the class that taught all these principals when it comes to real life or non email communication since she's sucking on candy the entire time which makes me want to reach through the screen and rip it out of her mouth.. Don't speak or instruct while sucking, it's annoying as H*LL!

  • J. Michael Lohnes
    Easy to follow

    I'm new in my management position and want to start off sounding confident and informative in my emails, Found this course short, easy to follow and full of the information I needed to write effective emails. Thank you

  • Omattie Ramjit
    Excellent for beginning office professionals!

    I would recommend this course to new professionals entering the work force as well as students. The introduction courses are pretty self explanatory but the tone, word choices, and set up of the email message tips were certainly helpful. I was able to identity and relate my own faults while taking this course.

  • Valerie Chow
    Very Helpful

    This Course is very helpful and gives you a lot of tips to writing effective emails. highly suggested

  • Marina Idoyatova
    Super course!

    I am a newbie to office routine and this course just made me a PRO! I now only need to practice practice practice! I truly enjoyed the course. It covered everything that could be said about Effective Email writing skills. Great investment. Thank you!

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