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Always been jealous of the ease with which professional columnists (seem to) write their texts? It's far from easy: putting some trivial issue into such words that the text will really entertain the reader or exactly touch the sore spot (ouch!).
You don't have ample space: a few hundred words at max. In a good column, every phrase, every word, yes, even every comma is just in the right place.
Writing columns is a craft. And therefore... you definitely CAN learn how to do it!
In this special course, I will tell you all I know about writing columns. I will show you my approach, my way of working. I will give you insights in my own writing process plus sufficient starting points and clues in order to get started yourself. But even more important: with my methods and working approach, you will know how to differentiate yourself from your competitors!
All my knowledge of column writing, based on over fifteen years' experience, compressed into one great course!
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: COURSE STRUCTURE|
The personality of a columnistPreview
|Section 2: INTRODUCTION|
What is a column and what isn't?Preview
The half hour lie
The 10 percent rule
A safe column is no use at all
|Section 3: YOUR SUBJECT|
Finding your subject
Elaborating on your subject
|Section 4: CREATIVITY|
Creativity is not a talentPreview
Why you get your best ideas in the shower
Eleven ways to boost your creativity
|Section 5: HOW TO START A COLUMN|
The first paragraph should do the trick
Sixteen ways of opening a column
|Section 6: WRITING COLUMNS: THE FIVE PILLARS|
1) One subject is enough
2) About the sparrow that dropped dead from the rooftop
3) The true value of 'show don't tell'
4) Put your column in the right shape
5) The unexpected angle: 99+ variations
|Section 7: HOW TO FINISH YOUR COLUMN|
Rounding up a column: the finishing touchPreview
Seven ways of ending a column in style
|Section 8: THE SECRET OF EXPRESSIVE WRITING|
In the mind of the reader
The secret of good dialogues
Past or present tense?
There's something wrong with certain words
Five additional tips for expressive writing
|Section 9: THE FOUR STAGES OF REWRITING|
Why rewriting is essential
1) On column level
2) On paragraph level (1:45)
3) On sentence level
4) On word level
The importance of a co-reader
|Section 10: GETTING PUBLISHED|
Get your unique position
This is how an editor will notice you
How to handle readers' criticism
|Section 11: BONUS|
24 writing tools
Complete checklist for your column
The complete e-book of this course (167 pages)
My name is Luuk Koelman. I've been a professional columnist for over seventeen years now. I've written columns and content for daily newspapers like 'Metro' (more than 1.5 million readers per day, one of the largest newspapers in the Netherlands) and for popular monthly magazines like Playboy and Panorama. I also teach the craft of column writing at universities and schools of journalism. In addition to that, I am regularly coaching and training several talented columnists and pupils on a personal basis.