Writing columns that editors can't resist

A complete course for serious columnists!
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  • Lectures 40
  • Length 2.5 hours
  • Skill Level Expert Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2016 English

Course Description

 Always been jealous of the ease with which professional columnists (seem to) write their texts? It's far from easy: putting some trivial issue into such words that the text will really entertain the reader or exactly touch the sore spot (ouch!).

You don't have ample space: a few hundred words at max. In a good column, every phrase, every word, yes, even every comma is just in the right place.

Writing columns is a craft. And therefore... you definitely CAN learn how to do it!

In this special course, I will tell you all I know about writing columns. I will show you my approach, my way of working. I will give you insights in my own writing process plus sufficient starting points and clues in order to get started yourself. But even more important: with my methods and working approach, you will know how to differentiate yourself from your competitors!

All my knowledge of column writing, based on over fifteen years' experience, compressed into one great course!

What are the requirements?

  • You have to be sure about your writing ambitions, your motivations and perseverance. No further knowledge is necessary: it is a complete course, after all!

What am I going to get from this course?

  • The ability to write professional columns that will definitely make you stand out from the crowd of competitor columnists.

What is the target audience?

  • If you want to become a truly professional columnist, you should take this course. If you want to write outstanding blogs, you should, too. If you merely want to write a letter to your mother-in-law once in a while, you probably should not.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: COURSE STRUCTURE
Welcome!
Preview
Article
The personality of a columnist
Preview
02:53
Section 2: INTRODUCTION
What is a column and what isn't?
Preview
03:16
The half hour lie
03:12
The 10 percent rule
06:11
A safe column is no use at all
02:36
Section 3: YOUR SUBJECT
Be prepared
02:28
Finding your subject
07:05
Elaborating on your subject
03:59
Section 4: CREATIVITY
Creativity is not a talent
Preview
03:15
Why you get your best ideas in the shower
03:48
Eleven ways to boost your creativity
08:45
Section 5: HOW TO START A COLUMN
The first paragraph should do the trick
02:21
Sixteen ways of opening a column
04:38
Section 6: WRITING COLUMNS: THE FIVE PILLARS
1) One subject is enough
02:04
2) About the sparrow that dropped dead from the rooftop
06:57
3) The true value of 'show don't tell'
03:17
4) Put your column in the right shape
04:16
5) The unexpected angle: 99+ variations
05:45
Section 7: HOW TO FINISH YOUR COLUMN
Rounding up a column: the finishing touch
Preview
01:37
Seven ways of ending a column in style
02:31
The title
04:12
Section 8: THE SECRET OF EXPRESSIVE WRITING
In the mind of the reader
02:12
Details
03:41
The secret of good dialogues
03:39
Past or present tense?
01:08
There's something wrong with certain words
03:49
Five additional tips for expressive writing
07:39
Section 9: THE FOUR STAGES OF REWRITING
Why rewriting is essential
05:18
1) On column level
03:37
2) On paragraph level (1:45)
01:45
3) On sentence level
01:58
4) On word level
02:07
The importance of a co-reader
04:30
Section 10: GETTING PUBLISHED
Get your unique position
01:37
This is how an editor will notice you
06:02
How to handle readers' criticism
04:30
Section 11: BONUS
24 writing tools
Article
Complete checklist for your column
Article
The complete e-book of this course (167 pages)
Article

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Instructor Biography

Luuk Koelman, professional columnist

My name is Luuk Koelman. I've been a professional columnist for over seventeen years now. I've written columns and content for daily newspapers like 'Metro' (more than 1.5 million readers per day, one of the largest newspapers in the Netherlands) and for popular monthly magazines like Playboy and Panorama. I also teach the craft of column writing at universities and schools of journalism. In addition to that, I am regularly coaching and training several talented columnists and pupils on a personal basis.

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