Whether you're a blogger, entrepreneur, or small business owner, it's crucial that your "About" page reflects your brand and your mission. The "About" page of a site is one of the most important - and most visited - pages on any website - and when someone is on our "About" page, it indicates a serious interest in your work. It's up to you to take advantage of that interest with an "About" page that informs and engages.
Basically, you've already got your reader where you want them. Now it's up to you to keep them there. So how do you do that? In this class, we'll talk about how to approach the task of writing an "About" page: what you need to consider in terms of content, style, and branding to create a page that converts visitors into customers and readers into fans.
At the end of this class, you'll be able to write an engaging "About" page for your blog or business website. You can also use these techniques to improve on an existing page.
In this class, we'll be discussing the content of the "About" page and how you should approach the process of writing.
Here we'll talk about the use of style and tone to give your page a voice that fits with your personality and brand.
To augment what we've covered, we'll spend some time looking at "About" pages on different types of websites. We'll go over the things that make the successful as well as the things could be changed or improved.
I am a freelance writer and editor, working with clients to create clever and engaging copy for all kinds of promotional materials. From press releases to emails to web pages, I've written them all and I'm looking forward to sharing my knowledge with you.
When I'm not working for clients, I'm writing and editing articles for publications including The Tempest and Broad Street Review. I also manage my own blog, Creative Quibble, where I write about all things media related - including the craft of writing.