Writing an Engaging About Page For Your Site
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1 student enrolled
Wishlisted Wishlist

Please confirm that you want to add Writing an Engaging About Page For Your Site to your Wishlist.

Add to Wishlist

Writing an Engaging About Page For Your Site

Tips and tricks to help you craft an "About" page that will engage your site visitors
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1 student enrolled
Created by Nadia Eldemerdash
Last updated 12/2016
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 30 mins on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • write an engaging "about" page
  • improve an existing "about" page
View Curriculum
Requirements
  • writing
Description

Whether you're a blogger, entrepreneur, or small business owner, it's crucial that your "About" page reflects your brand and your mission. The "About" page of a site is one of the most important - and most visited - pages on any website - and when someone is on our "About" page, it indicates a serious interest in your work. It's up to you to take advantage of that interest with an "About" page that informs and engages. 

Basically, you've already got your reader where you want them. Now it's up to you to keep them there. So how do you do that? In this class, we'll talk about how to approach the task of writing an "About" page: what you need to consider in terms of content, style, and branding to create a page that converts visitors into customers and readers into fans.  

At the end of this class, you'll be able to write an engaging "About" page for your blog or business website. You can also use these techniques to improve on an existing page. 


Who is the target audience?
  • freelancers
  • independent contractors
  • entrepreneurs
  • bloggers
  • small business owners
Students Who Viewed This Course Also Viewed
Curriculum For This Course
+
"Writing an About Page" - The Breakdown
1 Lecture 02:05

A quick overview of how this course is structured and what you can expect to learn. 

Preview 02:05
+
Deciding What to Write
1 Lecture 03:10

In this class, we'll be discussing the content of the "About" page and how you should approach the process of writing. 

Deciding What to Write
03:10
+
Style and Tone
1 Lecture 04:27

Here we'll talk about the use of style and tone to give your page a voice that fits with your personality and brand. 

Style and Tone
04:27
+
What Not To Do
1 Lecture 06:39

Here we'll focus on the styles and techniques that undermine the page's effectiveness in converting visitors. 

Preview 06:39
+
Examples of Successful About Pages
1 Lecture 10:42

To augment what we've covered, we'll spend some time looking at "About" pages on different types of websites. We'll go over the things that make the successful as well as the things could be changed or improved. 

Examples of Successful About Pages
10:42
+
Class Wrap-Up: Write Your Own About Page!
1 Lecture 02:37

This is our last class and it is essentially a review of the course in full. I encourage you to share links to your "About" pages for feedback from myself and other students. 

Preview 02:37
About the Instructor
Nadia Eldemerdash
0.0 Average rating
0 Reviews
1 Student
1 Course
Writer, Editor, and Instructor

I am a freelance writer and editor, working with clients to create clever and engaging copy for all kinds of promotional materials. From press releases to emails to web pages, I've written them all and I'm looking forward to sharing my knowledge with you.  

When I'm not working for clients, I'm writing and editing articles for publications including The Tempest and Broad Street Review. I also manage my own blog, Creative Quibble, where I write about all things media related - including the craft of writing.