Writing a Book Series to Profit, Brand, Get Media & Have Fun
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For the last two decades, book series authors have dominated Amazon's and New York Times' best seller lists. Most of the top sellers each year have been authors who decided to write a book series.
In April 2014, Amazon.com and Kindle created new links on the home book pages of their websites with direct links to book series titles. Kindle has also changed the internal page structure on their site to make it even easier to discover and purchase titles by book series authors.
The caveat is that you have to write a book series to take advantage of the benefits and visibility that Amazon has recently built into their website.
This course helps you understand how to benefit when you write a series instead of a stand-alone book title. You'll discover:
o how competitive Amazon and Kindle have become, and why having a book series will give you more areas on their sites to list your books;
o how to write and leverage your series -- with your readers, the media, and with other online booksellers;
You'll also learn what bestselling authors in a number of genres have done to brand themselves and their titles. Between them the authors covered have sold well over 200 million books. Find out what they did beyond selling books to exponentially increase their businesses, get more media coverage and appeal to readers from one book to the next.
Also find out:
o what you can do to write your book series;
o what to consider and do as you do create, write and market your series; and
o how and why writing a book series has the potential to provide you with more opportunities to have readers and the media find your titles online.
You will receive writing tips specific to book series. The topics covered in the lectures will also be useful if you decide to write a standalone book instead.
What you should know: There are many other fine courses you can take to learn to outline, structure and write your book. This course gives you ideas and tips to:
o more easily develop your series;
o brand yourself as an author;
o create a website SEO structure to help you position yourself as an expert; and
o consider business ideas that can take you beyond writing a book into other complementary business areas.
This course has been given as a workshop to top authors at online and physical writers' conferences. The content has been updated and the latest trends and research are included.
Take this course if you love to read book series, and want to write books. You can also take this course if you have a longer title, and want to break it up and re-release it as a series to take advantage of Amazon and Kindle's new program and listings for book series authors.
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|Section 1: Basic Book Series Writing Opportunities and Ideas|
Amazon made changes recently as to how they list and display book series. This is is an introduction to how the new page one listings will be covered later in the course.
I also introduce myself. I've written two book series and have had three Amazon bestsellers in the U.S. and U.K. I've studied book series and their authors for 15 years, and I'll share what I've learned so that you'll know what options and opportunities you can create when you write your own book series.
You may think that writing book series is only for bestselling authors in certain categories. It may surprise you to learn that there are book series listed in almost major category on Amazon. The lectures in Section 4 cover the specifics of the amazon.com and kindle.com categories you can use to list your series. This lectures gives you ideas of how many different types of ways and reasons there are to write a book series.
Find out if your reasons for wanting to write a series are listed here? And make note of the other reasons since you may also find them to be useful.
This lecture looks at the key differences and advantages for book series' authors. It helps you consider how much more leverage you can get when you do write a series vs. a single stand-alone title.
There are 'hard' and 'soft' benefits and opportunities for you when you write a book series. The ways that you can benefit as an author, in the short and long-term by writing a series, are also covered.
Amazon is the world's largest online retailer and bookseller. Knowing how much competition there is will encourage you to become more active as a marketer. This lecture will give you insights into how big Amazon is, how they've grown in only two years, and what you can expect in the future. You'll understand more why writing a book series is currently one of the better ways on Amazon and Kindle to help your books be listed and found.
Discover how well have certain book series authors branded their books and their names. Then we'll look at how book sales are only one part of the profitable equation that most book series authors consider as they expand their content and businesses. This lecture looks at what a few bestselling authors have done beyond the covers of their books.
|Section 2: Book Series Writing Tips|
|Lecture 7||27 pages|
When I first began to look into what types of book series could be written, I thought there might be two or three. I was surprised when I realized there were nine actual book series types.
Decide which of the book series types best fits your own writing and creative work. Note that the type of book series you can write is different from the category that it will be listed in. You'll need to go through Section 4 on Categories for that.
These types are based on my research and perceptions. They will help you kick start and 'frame' the type of series you might like to write. Go over this list, do the exercise at the back of the document, and connect with me in the discussion forum to let other students and myself know what kind of series you'll be writing. You never know who else here can become a peer and a friend. So make sure you reach out and share what you're doing so we can connect.
Discover the nuances and best practices to keep your readers engaged in your book series and writing over the length of your series. Topics include suggestions on how you can maintain, develop and improve your writing, help your writing be 'seamless' from one book to the next, and guidelines you can keep in mind.
|Section 3: Your Book Series as A Brand|
Many bestselling authors have found a way to write a book series and create a brand - for themselves and their titles. A few examples are covered. You'll also get ideas and exercises so you can begin to approach and receive media coverage so that you can begin to build awareness for your book and begin the branding process.
|Lecture 10||6 pages|
Discover branding exercises and ideas you can use for your book series and related products. You'll also find possible new business ideas that may help you develop unique products for your own series.
|Section 4: Determine the Best Categories for Your Book Series|
This is an introduction to how the category listings noted cite the number of book series for e-books on Kindle and for print books on Amazon.com. For the full detailed listings citing specific category numbers, see the .pdf lecture below.
|Lecture 12||66 pages|
This is the detailed list of Kindle and Amazon categories that you can list your book series in. The research numbers provided were gathered in May and June 2014. Also included are all the exercises and resources suggested in this section.
Find out what writers, authors and publishers do differently when they decide to write a book or series. Also discover what you can learn from and apply to your own series from other series' authors, competitors and your peers in your categories and genres.
|Section 5: Book Series Search Engine Optimization|
There are key opportunities waiting for you when you write a book series since you'll be able to create and leverage the number of links, back links and SEO to boost your website and social media traffic and interactions.
This lecture includes exercises you can do to set up a Google trifecta. You'll also find out how you can increase your revenues by becoming an Amazon Associate a.k.a. affiliate.
|Section 6: How Writing A Book Series Can Be Fun|
I've had a great deal of fun along the way as I've researched, written, published and promoted my book series. In this lecture, I wanted to share a few of my personal experiences so that you'd be encouraged to move ahead and keep going as you discover and experience the fun of writing your own book series.
Do connect with me in the discussion forum so you can keep moving ahead with your own series. It will be great to hear how you're doing.
|Section 7: Writers' Resources|
|Lecture 16||10 pages|
Here's a list of books and resources that most authors I know, including myself, use and enjoy. See if any of your favorites are listed here. If not, leave a comment. That way others will benefit from your experiences as a writer and will enjoy the titles that have influenced and helped you too.
The suggested exercise here is to set up an authors' group in your area with tips on how ways you can do that. Whatever you do, write and share your writing with others. If you worry that, "It's not good enough," since one of the best ways to become a better writer is to share what you've written with a group of like-minded people.
Thanks for being part of this course and know that you can ask questions here about your book series and writing process at any time.
Julia Hidy is the bestselling author of the Energy for Your Life series and the Weight Loss for Your Life book series. She is also a senior marketing and business consultant to top North American ERP and CMS software developers.
Julia's given Energy for Your Life workshops to thousands of people. Her books and programs have been featured in top U.S. magazines such as Women's World and First for Women. She's also appeared on major market and syndicated national radio shows, and on TV.
After three doctors told her she had severe Chronic Fatigue Syndrome, Julia began to research ways to re-energize her life. She created courses, writes books and gives online and in-person workshops that combine her practical and spiritual perspectives. Julia has been a featured speaker at The Learning Annex, noted philosophical organizations, and The Soul Filled Living Conference, among others.
Julia is also a senior marketing consultant to top software developers. She's designed and run programs that have increased her clients' revenues significantly. Shes also helped her clients win U.S. national awards. The Wall Street Journal, The Washington Post and Fortune Magazine have covered her clients and employers. She has reported directly to Fortune 500 CEO's, and has managed many large projects. She now runs a boutique consulting agency of the same name.
Julia has also been a featured speaker to book retailers, Big 5 publishers, at BookExpo Canada, the Independent Book Publishing Association's (IBPA) Publishing University, BookCampTO and PodCamp Toronto. She's been a publishing consultant to many authors, and she's run authors' groups. She is keen authors' advocate. Julia lives in Toronto, Canada.