Write on Target: Better Business Writing for Results

A concise overview of writing principles and helpful tips to help busy professionals perfect their written messages
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  • Lectures 42
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2015 English

Course Description

If you want to compose more eloquent prose to produce better results in your work, Write on Target is for you! This course will transform you into a more effective writer by helping you investigate both the science and the art of writing. Writing is necessary in nearly every job and good writing is critical to professional success. If your employment requires you to use formal or informal writing on a regular basis, this class will help you polish and perfect your writing skills—boosting your professional image and impact. Other writers, such as students, essayists, and bloggers, will also benefit from the information provided in this course.

Write on Target includes 33 fun and informative videos, five practical exercises, and four worksheets to help you master the concepts of good (and even great!) writing. In addition to learning about writing composition, this class offers a refresher of the most critical grammar, punctuation, and spelling rules you learned—but may have forgotten—while a student.

You don't have to be a "writer" to write well. It is a skill that can be developed over time through effort and practice. If you can think and speak, you can write, too! By completing this informative and engaging class, you will be prepared to write with ease and clarity in any work setting.

About your friendly facilitator: Jessica R. Dreistadt is an accomplished writer who has written ten books. She manages two blogs and also contributes to Huffington Post. She has taught in the business department at DeSales University for seven years. In addition, she has worked in the nonprofit sector for over 15 years and holds master’s degrees in nonprofit management and sociology. Jessica is the founding director of The Fruition Coalition.

What are the requirements?

  • Students should have a working knowledge of the English language.
  • A .pdf reader is needed as well as word processing software

What am I going to get from this course?

  • Write with clarity, ease, and confidence
  • Communicate more effectively and precisely articulate ideas and information in written form
  • Create written documents with minimal grammar, punctuation, and spelling errors
  • Write and create letters, proposals, reports, brochures, and other written documents that are polished and perfected
  • Organize ideas and information in a meaningful and helpful way before starting to write

What is the target audience?

  • This course is for busy professionals, students, and casual writers who want to improve their writing skills. If you find yourself struggling to put words on the page or want to improve the impact of your writing, then this class is for you.
  • Do you find yourself confused by commas? Puzzled by prepositions? Write on Target will help clarify all of the punctuation, grammar, and spelling rules needed to structure good and effective writing. In addition, you will learn strategies to improve the texture and feeling of your writing.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Write on Target: Getting Started
04:19

The introductory lesson will explain the structure of the class so you can make the most of your experience. Topics covered include:

  • The purpose and expected outcomes of the class
  • Strategies to successfully navigate and use the course content
  • Identification of your unique learning goals
2 pages

Use this worksheet to define specific learning goals. This will help you to get the most out of this class.

Section 2: Discovering Your Writing Talent
03:03

Through this lecture, you will better understand the relationship between writing and professionalism as well as the consequences of poor writing. In addition, you will learn how writing is a skill that can be developed through practice --- regardless of innate ability.

10:16

There are many ways to convey written messages. This lecture will help you choose the best means of delivery for each situation and to make the most of that platform. You will learn tips to more effectively communicate using:

  • Letters
  • Email
  • Memoranda
  • Plans
  • Proposals
  • Reports
  • Marketing collateral
  • Websites
  • Social Media
  • Texting
1 page

Using this worksheet, you will write 12 brief informational essays to practice what you have learned so far. Save what you write; we will be referring back to this exercise later in the course.

02:29

Writing is a relational practice, and everything you write is intended for a specific audience. In this lesson, you will learn how to better understand the various dimensions of your audience and be equipped with the skills needed to meet their needs and fulfill their desires through your writing.

04:58

Through this lecture, you will learn strategies to capture and organize your thoughts before you write. The facilitator will show you how to organize your ideas using an outline and a mind map.

1 page

Using this worksheet, you will write 12 brief persuasive essays to practice what you have learned so far. Save what you write; we will be referring back to this exercise later in the course.

04:38
Just as each person has their own personality, every writer has a unique style. In this class you will learn how to:
  • identify and develop your voice as a writer
  • decide how to adapt your style to various writing situations
07:40

Each writing piece has a unique rhythm and flow that provoke an intellectual and emotional reaction in your audience. In this class, you will:

  • Learn how word choice, sentence structure, and punctuation influence the way your writing is perceived
  • Find the rhythm and flow in others' writing
  • Learn how to use literary devices to enhance your writing
1 page

Using this worksheet, you will write 12 entertaining pieces to practice what you have learned so far. Save what you write; we will be referring back to this exercise later in the course.

02:56

Writers should make it easy for their readers to discover and understand their most important ideas. Too often, those ideas get lost in superfluous text that circumnavigates the main point. In this class, you will learn how to:

  • Identify and articulate your main points
  • Construct a thesis statement
  • Make your specific ideas more clear to readers
1 page

Using this worksheet, you will write 12 brief nonfiction (real life) stories to practice what you have learned so far. Save what you write; we will be referring back to this exercise later in the course.

03:12

Storytelling is often used in business writing, and you have a very important story to share. By better understanding how stories are constructed and applying this knowledge to your writing, your message will become more powerful. In this class, you will learn about the following story components so that you can better share your ideas with others:

  • Characters
  • Setting
  • Plot
  • Tension and Resolution
1 page

Using this worksheet, you will write 12 brief fictional stories to practice what you have learned so far. Save what you write; we will be referring back to this exercise later in the course.

8 questions

Take this quiz to review the key points of sections one and two. Relax, it's easy!

Section 3: Grammar
05:42

In this class, you will learn about the building blocks of sentences. Learn how to identify and use:

  • nouns
  • verbs
  • adjectives
  • adverbs
  • prepositions
  • interjections
  • conjunctions
  • pronouns
  • articles
5 questions

Take this quiz to review the concepts you learned in the forms of speech lecture.

02:49

This class will teach you how to identify and create the subject and predicate of a sentence.

3 questions

Take this quickie quiz to review what you just learned about sentence construction.

02:38

In this class, you will learn about the nuances of various tenses so that you are able to precisely communicate the timing of your story and ideas. Learn how to identify and use the following tenses in their past, present and future forms:

  • simple
  • continuous
  • perfect
  • perfect continuous
5 questions

Take this quiz to review the various tenses in the English language.

02:55

Who is speaking through your writing? In this class, learn how to use first, second, and third person to effectively convey your ideas and engage readers. You will also learn how to use objective and omniscient voice.

5 questions

Take this quiz to review the various points of view.

03:49

Do split infinitives and dangling participles always seem to wiggle their way into your writing? This class will help you understand the difference between infinitives, participles, and gerunds so that you are able to properly use them in your writing.

5 questions

Take this quiz to review infinitives and participles.

03:11

Learn how to properly construct prepositional phrases to share meaningful details with your readers.

5 questions

About what have you learned in this lecture? Take the quiz to find out!

02:03

After finishing this lecture, you will be able to differentiate active and passive voice and choose the one that will work best for your audience.

3 questions

This quiz will be taken by you to review the concepts of active and passive voice.

02:12

Learn about the strange ways the English language has evolved to pluralize various words. In addition, you will understand how to pluralize words with Latin roots.

3 questions

Take this quiz to review pluralization rules.

02:25

In this lecture, you will learn how to properly conjugate words based on various types of sentence subjects.

5 questions

Take this quiz to review verb agreement rules.

03:54

All together or altogether? Affect of effect? Lie or lay? This class will help you distinguish between and among commonly confused words so that you can choose the best word in any circumstance.

03:56

This lecture will cover additional commonly confused words.

5 questions

Take this quiz to review the principals, or is that principles, of commonly confused words.

8 questions

Take this quiz to review everything you have learned about grammar.

Section 4: Punctuation
06:21

In this class, you will learn how to properly insert commas to help your reader understand, navigate, and enjoy your writing. You will also learn how to properly use commas in dates and places. Common mistakes will be discussed to help you avoid them in your writing.

5 questions

Take this quiz to demonstrate that you are, unquestionably, a comma expert.

04:49

Apostrophe abuse no more! Learn how to properly use apostrophes to show possession and to make contractions.

5 questions

Take this quiz to review the proper use of apostrophes in your writing. You're doing great!

02:20

Do those commas go inside or outside of the quotation marks? In this lecture, you will learn when quotation marks are needed and how to properly use them.

4 questions

Take this quiz to review the use of question marks. "Good luck!"

02:04

Exclamation marks can help you as a writer get your point across, but they can also be used excessively!!!!!! After this lecture, you will have a better sense of how much is too much and will know how to effectively use commas to drive home a point.

02:45

In this lecture, you will learn how to distinguish among and properly use hyphens, en dashes, and em dashes. Trust me — you're going to love this class!

5 questions

Take this quiz to review the rules of using dashes—you're almost done!

4 questions

Take this quiz to review everything you have learned about punctuation.

Section 5: Spelling
02:19

When it comes to spelling in the English language, rules were made to be broken. This lecture will share tips to help you minimize spelling errors in your writing.

02:10

After completing this lecture, you will be able to properly capitalize, or not, people, places, and things in your writing.

4 questions

Take this quiz to review capitalization rules.

Section 6: Polish and Perfect Your Written Pieces
02:45

In this lecture, you will learn when it is appropriate to use the work of other writers and how to properly give them credit for their work.

5 questions

Take this quiz to review the concepts of intellectual property.

02:46

In this lecture, you will learn five tips to proofread your work:

  • Take your time
  • Four eyes
  • Use your tools
  • Simplify
  • Use a checklist
1 page

Use this worksheet to keep track of you writing and reflect on what you observe and learn along the way.

02:28

Good readers make good writers. In this lecture, you will learn strategies to improve your writing by immersing yourself in the words and ideas of others.

1 page

Use this worksheet to keep track of your reading and things that inspire you such as word choice, word combinations, clever punctuation, creative expression of ideas, and more!

02:28

Through this lecture, you will be inspired to write on a more regular basis. You will learn the following strategies to improve your writing:

  • Practice every day
  • Try new styles
  • Learn from mistakes
  • Be intentional
1 page

We all make mistakes from time to time! Use this worksheet to keep track of the writing errors you make so that you can learn and apply the appropriate grammar, punctuation, or spelling rule in the future.

03:21

This lecture will equip you to present your message in a way that enhances rather than distracts from your message. You will learn strategies for using:

  • White space
  • Navigation and emphasis
  • Materials and media
  • Photographs
  • Calls to action
02:12

In this lecture, you will learn about various free resources available to help you improve your writing. And don't forget — this class will continue to be a resource for your forever and ever!

5 questions

Take this quiz to review everything you learned in Section 6.

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Instructor Biography

Jessica R. Dreistadt, Writer, Educator, and Activist

Jessica R. Dreistadt is a creative and visionary leader, educator, and writer who is actively creating a more compassionate, just, sustainable, harmonious, joyous, and beautiful planet. She is the founding director of The Fruition Coalition and has worked toward creating positive, sustainable change in organizations and systems by connecting people, resources, and ideas for over 15 years. Jessica has a master's degrees in sociology from Lehigh University and in nonprofit management from Eastern University. Jessica has been a teacher for over 20 years and has taught in the business department of DeSales University since 2008. She is the author of ten books about leadership, wellness, and social change. In addition to blogging for Huffington Post, Jessica also inspires and provokes unique ideas through two blogs: The Activist's Muse and Whole Happy and Healthy.

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