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This course was taught using, video, lecture notes, practical examples. It started with the definition of what is search engine optimization, and proceeded to define search engines. The explanations provided will enable the students understand both.
We examined the facts about search engine optimization. It's important for the students to understand these facts about SEO. A good understanding of these important facts, will be of immense benefits to the student, because it will help them, make up their mind either for, or against using SEO. A quiz was included to test the knowledge of the students regarding the topic under discussion.
We looked at the various types of search engines, listing fifteen of them. Emphasise were made on the top four, that is Google, Youtube, Bing and Yahoo. The student will understand that these top four search engines controls the major traffic. A quiz was included to test the knowledge of the students on search engines.
We defined what an SEO friendly article means, and outlined the tips for writing a perfect SEO article. Some of the tips are, keyword, and example of keywords, word limit, SEO images, quality articles, SEO friendly blogs/websites, etc. A good understanding of these will help the student to write great SEO articles.
This course examined some SEO difficulties, and explained that, no one can guarantee the appearance of your article on first/top pages on the search engines. Search engine algorithm changes more frequently. Search engines are not objective etc.
Other article marketing tools/methods were examined. We looked at article directories, paid adverts, use of email lists, optimizing social media etc. It is expected that any student that completes this course, can write a sound and solid SEO friendly articles on his/her own. In addition, the students should be able to market his/her own articles on their own. This solves the problem of personal article marketing.
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|Section 1: Course, Instructor and Students Introduction.|
My names are Chinedu Vincent Akuta. Current based in England, United Kingdom. I have worked on the healthcare sector for the past 10 years. I began writing articles since 2008. My articles have done so well. I have also taught post graduate foreign students at a college called, Leicester International College. I also have a podcast show. I write mainly about Nigerian politics, economics, culture etc, but occasionally about the global economics and international relations. I set out originally to reach one million Nigerian readers with my post, but I surpassed that figure, within the first year of my writing. On average, every major news media organization in Nigeria, have at one point or the other published my article. In addition, I have a first degree in Economics. I have three (3) Masters Degree as follows MBA Marketing, Msc Economics, Msc International Relations. I will be sharing my experiences with you.
|Thanks for joining my course. Please could you give me a brief introduction of yourself, explaining who you are, where you come from, what you do, what you hope to get from this course, explain your biggest challenges regarding SEO articles and other article marketing tools, or any other issues you might have regarding writing articles.|
|Section 2: SEO and Search Engines Explained.|
According to Wikipedia, “Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine's unpaid results, often referred to as natural or organic or earned results”.
High visibility of your articles on search engines: It means getting your articles/advertisement/message on top of search engines, in whatever word you are trying to search/rank,for example we searched for second hand cars on the google. Please see the lecture video clip.
The higher in rank of your article/web page on the search engines, and more frequently it appears, the more visitors, you will receive from the search engine users, and likely make more sales etc.
| Search engine is a software designed to search information on the web
Facts About SEO'sPreview
|Section 3: Types of Search Engines.|
1.Google: with an estimated 1,100,000,000 monthly unique visitors is the most popular search engine. Founded in 1998. In 2012, over one trillion searches were made on google. The most important search engine.
Youtube: second largest search engine after google. It has more than 1 billion users. Mainly for video sharing. Consider to use this website, if you are sharing a video or that your articles have more videos.
3. Bing with an estimated 350,000,000 month unique visitors.
4. Yahoo with an estimated 300,000,000 monthly unique visitors.
Other search engines.
Ask, Wow, Webcrawler, Mywebsearch, Infospace. Msn, Info.com, Blekko, Duckduckgo, Contenko, Dogpile, Alhea
|Quiz 1||1 question|
To test the knowledge of students as regards the most visited search engine.
|Section 4: SEO Friendly Articles.|
|These are types of articles written with the intention for it to attract search engine traffic organically or naturally. In order to write these sort of articles, a lot of factors will need to be taken into considerations.|
|Section 5: Tipss on How To Write SEO Friendly Articles.|
Word Limit. (Between 350 – 600 words).
Definition: These are significant words that define the topic of your articles. These are likely words that you might want to be ranked high on search engines, when people do their searches. Below is an example of what is a keyword.
The Impacts of Alcoholism on Teenagers.The keywords here will be alcoholism and teenagers.
|Upload your images and save them with the same names as your keywords. Image contents are getting more attention to searches. Pictures and images, speak volumes. Image on your article is recommended and might make a reader to read your articles. It can attract readers to either your article or your website or blog.|
Post/publish your articles on a search engine friendly blogs like wordpress, blogger, youtube (blogger and youtube are owned by google). If your publishing on a website, make sure the website is indexed with the search engines. Publish on good websites, articles on doggy websites might be seen by search engines. Make the home page of your blog/website very attractive, because that is the first thing a reader would see. If its attractive the reader might likely come back.
Write quality articles. You quality articles will attract a lot of visitors, who will in turn share your articles and comment on them. Some tips. Use real life examples and verifiable facts and figures.
|Publish/post your articles on Facebook, twitter, google +, Youtube,Linkedin etc. Most articles posted on these social media can also be seen by the search engines.|
|Quiz 2||1 question|
Testing the students knowledge about articles published on social media.
|Section 6: SEO Difficulties.|
|Search engines algorithm changes very frequently and these algorithms are secret and not objective. There is no guarantee that your article will be on front pages. Not reliable. Search engines can be biased. Google can easily punish you if you make mistake. Some search results can be removed due to political, legal, security or economic reasons, example Holocaust denial websites/articles, might not been seen in certain countries.|
|Section 7: Other Article Marketing Methods.|
|Submit your articles to articles directories. Include links to your blog/website so that readers can come to your sites. You have to be consistent with article submission, may be 2 or 3 times a week. You can choose the free option. Use paid adverts.|
Optimizing Social Media Etc.
End of the Course.
I have spent greater part of my life reading and writing. I have B:sc Economics, M:sc Economics, MBA Marketing, and lastly M:sc International Relations, from Loughborough University United Kingdom. I have been working under the healthcare sector since last 10 years, I became a team leader/line manager in the company I worked for. I have undergone numerous trainings/certificate courses like; QCF/NVQ 3 Health and Social Care and NVQ 2 Health and Social Care.</b>
From September 2008 to March 2012, I was a tutor at the Leicester International College, Leicester, United Kingdom. Here I had first hand experiences with students, as I taught them, marked their exams, counseled them, advised, etc.
While working, I was also a writer, and a podcaster. As a writer, most of my articles, have been published at one time or the other by all major media houses in Nigeria, and have been read by at least over 5 million people. As a podcaster/online radio show host, I have interviewed many prominent personalities. I am also a blogger.
My wealth of experiences are what I will be sharing with my students.