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"Write. Publish. Repeat" Conversations

The No-Luck Required Guide to Self-Publishing Success (updates and clarifications on the #1 bestselling writing book)
4.6 (221 ratings)
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2,411 students enrolled
Last updated 10/2014
English
$15 $50 70% off
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Includes:
  • 8 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Description

At the end of 2013, the crew behind the top-rated Self Publishing Podcast released their book Write. Publish. Repeat. WPR went on to become a #1 bestseller, hailed as an addition to the "must have" book list for writers. This 30-part video series, in which the three authors (Johnny, Sean, and Dave) expound on all of WPR's key pointsa year later, is the next step for forward-thinking, smart indie publishers.

Write. Publish. Repeat. Conversations is the video companion to Write. Publish. Repeat. We not only go into more depth on the book's content as it applies to our day-to-day business, but the series also updates the book with all we've learned after another year publishing at Sterling & Stone, our cutting-edge company that runs six imprints across the publishing spectrum.

Students of this course will learn how to take take their art and make a viable business from it. The e-book age is a golden time for writers ... and Write. Publish. Repeat. shows you how to take advantage of it, and profit from your creativity.

Who is the target audience?
  • This is for writers who are willing to work hard to produce and sell quality books
  • This is for writers willing to think of writing as a business as well as an art
  • This is for writers who love to write, rather than those who see writing as some sort of a way to get rich quickly
  • This is NOT for anyone seeking a "get rich quick" scheme or anyone who believes an "ebook gold rush" mentality
  • This is NOT for hobbyists (who don't really care about selling their work) or pure artists who feel that "adding business to art" somehow sullies it (HINT: it most certainly does not)
  • This is NOT for lazy people, people who complain, or people who make excuses. Basically, it's not for any writer unwilling to take responsibility for her own success
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What Will I Learn?
Make a living writing (HINT: it's about hard work and math, not luck!)
Avoid getting lumped in with the "self publishing ghetto" by taking a few small steps to look like a professional
Create a viable income-producing business out of what most struggling writers erroneously see as "just art"
Produce great books (fiction or nonfiction) -- from pre-production planning to publishing like a pro
Learn which sales and promotion techniques and strategies work for full-time successful authors
Find out why some authors succeed while others fail
Discover what's changed in indie publishing, and how you can benefit
Learn how to write fast, produce a lot of books, and give yourself a bigger "footprint" for readers to find you
Understand how email marketing, blogging, social media, podcasting, and other promotional avenues can easily fit into any smart artist's strategies
Know how to set up your website and grow your email list (creating a repository of people eager to buy your next book)
Find out how to get more reviews (and deal with the good and the bad ones)
Get the Cliffs Notes on what the authors of the #1 bestseller "Write. Publish. Repeat." have learned in the trenches, running their six-imprint publishing business since the book was originally released (UPDATES AND LATEST INFO!)
View Curriculum
Requirements
  • You will need a means to write. We highly recommend Scrivener software, but any word processor will do
  • You must be willing to set aside dedicated time to write and work on your writing business. It doesn't matter how much at first, but you must make it a priority and be willing to close your door to the world while you work. (Basically, you must be willing to take writing seriously, and sometimes make other things wait.)
  • You must possess a strong work ethic, a thick skin, and a willingness to work hard at writing even at the inevitable times in which results aren't immediate
Curriculum For This Course
Expand All 30 Lectures Collapse All 30 Lectures 07:58:17
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Getting Started
3 Lectures 48:21

This first video introduces the series, gives our brief backgrounds as your hosts, and explains this series's purpose: providing real-life context for Write. Publish. Repeat. and filling in the blanks with what we've learned in the year since its publication.

Preview 12:11

Not every kind of writer is suited for modern indie publishing. In this video we discuss who is, who can benefit most, and how you can become the type of writer who'll succeed in the modern landscape.

Who will benefit most from this series and the Write. Publish. Repeat. model
16:32

We approach the writing and publishing business differently than many artists, so in this video we'll go through concepts like "marketing funnels," "the long tail," and others to get us all on the same page and ready to rock it.

Concepts smart artists need to understand
19:38
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The Bold New Indie Publishing Landscape
3 Lectures 55:46

The landscape isn't what it used to be. Shifts in discoverability have changed the way readers find books and authors, how smart authors can (and sometimes should) approach categorization and genre, and more. This video explains how to make the most of it.

How publishing has changed (and how that change benefits you)
16:43

There's good news and bad news about the e-book, self-publishing age. In this lecture, we discuss what we've found to be true, and how you can position yourself to approach those truths.

Truths about modern self-publishing -- both harsh and awesome
19:19

There's a lot (A LOT) of misinformation and myth out there about self-publishing -- in terms of what readers believe, what's pro and what's non-pro, and when you should look to self-publishing vs. traditional. Believe them at your own peril.

The myths about self-publishing (and why believing them will hurt you)
19:44
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How to Look Like (and Attract Readers Like) a Pro
7 Lectures 01:58:57

Readers don't actually care if you're self-published, but they DO care if you're unprofessional. The truth is that most self-published authors are unprofessional (usually by accident), making the two concepts synonymous. This video explains how to be one of the rare pros.

How to avoid looking like an amateur
15:34

In this lecture, we talk about what you should do BEFORE writing if you want to create pro products that readers will love, buy, and review well: outlining in the "beats" manner that keeps us productive and quick, knowing your world, and much more.

Creating professional products: Pre-production (part 1)
17:15

This lecture continues where the last left off, all about creating pro products BEFORE you actually start creating them.

Creating professional products: Pre-production (part 2)
16:26

In this one we talk about how to stay on task while writing and producing, creating quality work quickly, efficiently, and while having fun.

Creating professional products: Production and writing great stories
18:35

Think you're done once you've written "The End"? Nope, not even close. Even after doing all that hard work of writing, you can still sabotage yourself with bad post-production. We talk here about how to do it well.

Creating professional products: Post-production
15:32

Before you hit "publish," there's a few things you should absolutely, positively pay attention to if you don't want to look like a sloppy amateur. Here's our checklist. (Video 1 of 2)

Your "looking like the big shots" checklist (part 1)
15:35

Before you hit "publish," there's a few things you should absolutely, positively pay attention to if you don't want to look like a sloppy amateur. Here's our checklist. (Video 2 of 2)

Your "looking like the big shots" checklist (part 2)
20:00
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Getting Attention On (and Sales Of) Your Work
7 Lectures 01:51:58

Having a loyal troop of readers and followers and supporters -- a "tribe" -- can greatly accelerate and increase the effectiveness (and sales) of everything you do, every book you publish. This lecture explains how to gather them.

Gathering your tribe
16:11

In order to gather a tribe, you need a place from which to speak to them and potential new members. That place is your "platform," and it takes many forms. Here's how to build it. (Video 1 of 2)

Building your platform (part 1)
16:27

In order to gather a tribe, you need a place from which to speak to them and potential new members. That place is your "platform," and it takes many forms. Here's how to build it. (Video 2 of 2)

Building your platform (part 2)
14:39

Creating smart "marketing funnels" is THE SECRET SAUCE in everything a smart indie publisher does. In this lecture, we explain what funnels are, several ways to build them, and why you absolutely need your own.

Drawing readers toward you automatically using marketing funnels
12:52

If funnels are the bedrock of your publishing business's structure, email marketing is the bedrock of your marketing and sales efforts. In this lecture, we talk about how to get and use a list of people who are dying to buy what you're selling.

Using email marketing to build a buyers' list
15:55

Reviews are the crucial social proof potential new readers will look at before they decide if your book is worth buying. We explain here how to get more good reviews and how to deal with the bad ones.

Getting and dealing with reviews
18:41

In this lecture, we list some of what we've found to be the most effective ways to market as an indie publisher beyond email (which should still be your #1 marketing tactic.)

Ways to supercharge your marketing
17:13
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Building a Long-Term Writing Career and Business
7 Lectures 01:48:18

If you've made it this far in the series, you'll know we encourage smart artists to be long-term thinkers. In this video, we explain how to make sure you're a LONG-TERM success, future-minded and always planning for a future-proof writing career.

How to future-proof your career as a writer and publisher
07:39

You can't just know what to DO to succeed ... you also have to know what NOT to do, and which common mistakes to avoid. Here's how to sidestep the mistakes and have your best chances of success.

Fatal mistakes indie authors make (and how you can avoid them)
16:26

Through our podcast and our own experiences, we've seen a lot of things many indie authors worry about (copyright, privacy, others) that are really not worth your mental energy. We talk about what they are and why you may be wasting your time worrying about them.

Things you should probably stop worrying about
19:28

In contrast to the previous video, the things we discuss in this one really WILL probably gain you some small amount of results ... but we explain why you should still probably ignore them because the results are outweighed by the time you spend doing them instead of more effective activities that will get you further.

Avoiding the "20 percent" activities that are stealing your time
14:04

When you get right down to it, there are some surprising things that truly make the difference between successful authors and ones who fail. In this video, we explain the ones we've seen.

How to do better than most writers
18:36

From speaking to consulting to e-products to affiliate promotions, there are plenty of ways for smart publishers to make money beyond just book sales. We talk about them here.

Ways to make money beyond your books
17:25

Time to think about your focus and your legacy ... because if you don't decide your direction consciously, it'll happen by default. We also cover fiction vs. nonfiction here, and how we balance writing both.

Deciding what kind of a writer you want to be, and what you want to be known as
14:40
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How To Kill It
3 Lectures 34:57

For each of us, there was a "key moment" where we knew the time was right to delve into authorship more seriously. We talk about those moments here, and when we truly felt like writers instead of hobbyists.

Recognizing when the time is right
11:03

Want to benefit from our experience and mistakes? We've found a lot of great tools and resources out there that we share in this video. Fantastic sources of ongoing, up-to-date information, the best software and systems, and so on ... we'll tell you what they are here!

Resources and tools every smart indie author should know about
12:29

This really, truly is an amazing time for writers. Will you get rich right away ... or ever? We won't and can't promise either. But we do know that your chances of success -- and at getting your words out there, at least! -- are better now than they ever, ever have been. Your time is now ... go out there and grab what's yours!

Why this is the PERFECT time to be a writer (and go get 'em!)
11:25
About the Instructor
4.3 Average rating
543 Reviews
7,750 Students
2 Courses
#1 Amazon Bestselling Authors, Podcasters, & Authorpreneurs

SEAN PLATT, JOHNNY B. TRUANT, AND DAVID W. WRIGHT (the Smarter Artist team) are the co-hosts of the top-rated Self-Publishing Podcast and the co-authors of the #1 Marketing bestseller Write. Publish. Repeat: The No-Luck-Required Guide to Self-Publishing Success. Sean is also the author of Writing Online, the writing how-to that has helped thousands of writers. Together the trio have published well over 4 million words of popular fiction.

Sean, Johnny, and David run Sterling & Stone, a publishing company with six distinct imprints -- including The Smarter Artist, which shows authors and artists how to “get smarter faster.” As one of their first projects for The Smarter Artist, they launched Fiction Unboxed in 2014 -- a record-setting Kickstarter project in which Johnny and Sean wrote a full-length novel in 30 days, starting without any ideas or genre, in front of a live audience, sharing every detail of their process including story meetings, emails, and raw story drafts.

The novel birthed through Fiction Unboxed (The Dream Engine, first in the Blunderbuss/Alterra series) went on to spawn what the Sterling & Stone team calls "open-source fiction": an open story world in which any author may write and publish without requiring permission or paying royalties to the world's creators.

Sean and David are the authors of the groundbreaking #1 horror title Yesterday's Gone, the paranoid thriller WhiteSpace, the Available Darkness vampire thrillers, and the heart-wrenching novel Crash, as well as the traditionally published titles Monstrous and the Z series (Z2134 through Z2136).

In addition to The Dream Engine books, Johnny and Sean are the authors of the political sci-fi serial The Beam, the fantasy/western mash-up Unicorn Western books, and the literary mindbender Axis of Aaron, as well as many other titles. On his own, Johnny also writes the Fat Vampire series.

The Sterling & Stone team also writes for children under the Guy Incognito imprint, co-writes with and produces erotica author Lexi Maxxwell, and pens straight comedy at the “sitcoms on your e-reader” LOL imprint.

Johnny, Sean, and David host their trendsetting, boundary-pushing podcasts every week on YouTube, iTunes, and their two-posts-daily cornerstone indie author website, linked at the left.

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