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Write, Publish and Sell Your Book With Lightning Speed

Learn how to write your book quickly using a focus group, choose the best publishing approach and use media to market it
4.2 (5 ratings)
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79 students enrolled
Created by Lisa Gibson
Last updated 6/2014
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  • 2.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
By the end of this course, you will know the different publishing approaches and be able to decide which is best for you
By the end of this course, you will know how to get an agent
By the end of this course, you will know how to write a query letter and book proposal
By the end of this course, you will know how to develop a plan to get your book done quickly
By the end of this course, you will know how to use a focus group to help you structure and write your book
By the end of this course, you will know how to market your book
By the end of this course, you will know how to get media publicity for your book
View Curriculum
  • There are no prerequisites for this course
  • You will need software to watch videos and to open pdf documents

I have spent thousands of dollars learning how to write books, publish and use publicity to market my books. Now it is time for me to transfer what I have learned to others. Too many people have a passion to write a book, but never get it done because they don't have the plan of action and concrete skills they need. That is why I developed this course. My passion is to help aspiring authors to finally get their book done and get it into the hands readers who need the wisdom they have to offer.

This course is designed for individuals who desire to write a book and get it published. In this comprehensive 3.5 hour course we will cover:

  • How to get an agent
  • How to write a query letter
  • How to write a book proposal
  • Choosing which publishing approach is right for you
  • How to use a focus group to help you write your book quickly
  • Developing a platform and marketing plan to sell books
  • Creative ways to market your book
  • How to use media publicity to market your book
  • How to pitch the media for interviews
  • Creative ways to sell your book

This course includes 13 videos and keynote slides.

If you have a passion to write a book but need someone to guide you through the process and give a clear plan of action how to finally get your book done, this course is for you.

Who is the target audience?
  • Individuals who are just getting started in writing and publishing
  • Individuals who have a book and want to learn how to use publicity through the media to market their book
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Curriculum For This Course
Expand All 14 Lectures Collapse All 14 Lectures 02:28:45
Write, Publish and Sell Your Book With Lightning Speed
14 Lectures 02:27:45
  • Introduction to the course and what you will learn
  • About your teacher
  • Setting a firm deadline of when you want to get your book written and published
  • Begin with the end in mind. What do you hope to achieve with your book?
  • Understanding the new landscape of publishing and the different publishing options.
Preview 14:05

Traditional publishing

  • Services offered
  • Pros v. Cons

Self publishing

  • Services offered
  • Pros v. Cons
Types of publishers

Hybrid publishing

  • Why I love this type of publisher?
  • Pros v. Cons
  • Services provided while also maintaining control of publishing process
Types of publishers (continued)

Overview of steps
  • Getting an agent
  • Writing a query letter
  • Finding a traditional publisher when you don't have an agent
  • What publishers are looking for
  • Having a clear marketing plan before writing the query letter
Getting a traditional publishing contract

  • Components of a good query letter
  • Formatting the query
  • Creativity and establishing your expertise on your topic
  • Showing a strong platform
How To Get An Agent

  • Catching attention of agent and publisher
  • Examples of creative hooks
Preview 02:29

Writing a book proposal

  • What to include?

Advantage of Ebooks

  • Quick to market
  • Often listed at a lower price
  • Can scale profits quickly with a lot of sales
  • Minimal cost to publish
  • How to get the book done and selling?
Book Proposal and Ebooks

Getting endorsements

  • Where to find people to endorse your book?
  • What to include in your endorsement request?

How to write your book quickly?

  • Setting a date to have your book done
  • Use a focus group or team to help you write your book
  • Schedule two dates for focus group and use the structured process
  • Take information from focus group and write your book in three weeks.
Endorsements and writing your book quickly

  • When to use a ghost writer?
  • How does a collaborative writer differ from a ghost writer?
  • Types of editing you will need to do on your book
  • Getting an ISBN number
Ghost writing and editing


  • When will you get your book?
  • Getting pre-sales
  • Pricing your book
  • Using discounts to compete with other books in your genre
  • Profit margins for books sold in bookstores


  • Have a plan on how to market your book?
  • Pitching to the media
  • Blog tour
  • Should you do book signings?
  • Crafting a strong marketing pitch


  • Earned v. Paid media
  • How to use social media
Sales, marketing and publicity

Creating a sales page for your book on your webpage

  • Sending people to your webpage to buy book
  • Capture their details for your list by giving them something free
  • Creating a press page with your bio, picture and previous media interviews

Serving the media

  • Help media do their job well
  • Providing best interview possible
  • Offer to take questions from callers
  • Getting repeat interviews
  • Keep pitching with new angles
  • Tailor your message to audience
Marketing and publicity

The art of pitching the media

  • Press releases
  • Using creativity in pitching-sometimes crazy sells
  • Include credentials and pitch angle
  • Examples of great pitches
  • Crafting compelling headlines

Book marketing ideas

  • Book signings and events
  • Blogging
  • Creating companion materials for your book
Marketing and publicity (continued)

  • Connecting to charity event
  • Join speakers groups and give speaking engagements to sell
  • Get corporations, associations or nonprofits to buy your book and give to members or staff
  • Adapt to changing times and be persistent.
Book marketing ideas

Bonus Strategy Session
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About the Instructor
4.2 Average rating
8 Reviews
349 Students
5 Courses
Internationally acclaimed author, attorney, speaker

Lisa Gibson, JD is a #1 International Best Selling and award winning author of seven books, an attorney, college instructor, conflict expert, and health advocate.

She has been featured in CNN, ABC, Fox, MSNBC, BBC, USA Today, Wall Street Journal and countless others.

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