Blogging - Blog Copywriting - Blog Marketing For Business

Blogging - How To Write Marketing Blogs For Your Business
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  • Lectures 18
  • Contents Video: 2 hours
    Other: 1 min
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

Blogging - Blogging For Business

Blogging for business - learn how to write blogs that generate leads and sales - learn professional modern blog and article writing techniques

Do You Want To Learn How To Write Blogs Or Articles That Drive Specific Marketing Objectives?

But don't know where to start?

If you understand the AIDA principles of copywriting…

...And if you know how to balance traditional copywriting skills with solid SEO techniques…

...Then getting people to engage with your writing will be much much easier.

Copywriting In The Digital Age:

A lot of copywriting courses focus on sales copy.

Or they focus on SEO (search engine optimisation).

In this course we balance the two needs together, so that you can write great sales copy and also perform well when it comes to getting found in search.

AIDA Copywriting:

We will show you how to apply the time honored process of using the AIDA copywriting techniques and apply them to blog writing and article writing.

Once you understand the ATTENTION, INTEREST, DESIRE and ACTION phases of writing good content, the improvement to your writing will be dramatic.

Targeting A Niche Audience:

One of the biggest mistakes that people make when writing marketing material, is that they do not target a niche audience.

In this course we will guide you through that process and explain how you write to “BOB", your target client.

Balancing Copy With Keyword Research:

An important aspect of modern copywriting is balancing traditional copywriting skills with SEO needs.

In this course we will take you through that process and show you some simple techniques for researching keywords and keyword phrases you can use in your blogs or articles.

Topics Covered In The Course:

  • Content marketing principles
  • Blogs vs articles
  • Identifying a niche audience
  • Finding your style
  • Preparation tips
  • Page setup and flow
  • Links and actions
  • Additional content
  • AIDA copywriting techniques
  • Keyword research tools
  • And much much more…

Who Is This Course For?

This course is designed for entrepreneurs and small business owners who have had no formal copywriting training.

It is also a good introduction to copywriting for the social media marketing professional who wants to learn how to structure a blog or article and drive specific actions.

Who Is This Course Not For?

This course is not for those who are looking for a short cut on SEO techniques, it is not a course on how to game the Google search system, it is an ethical course that teaches sound psychological principles.

So Join Me On The Other Side:

Where we can help you learn how to write better copy for your blogs and articles and improve your marketing skills!

What are the requirements?

  • Students will need to have access to a blog or website
  • They will need a basic understanding of online marketing principles
  • They will need to be keen to learn and focused on improving their copywriting skills

What am I going to get from this course?

  • Understand AIDA Copywriting techniques
  • Balance sales copy and SEO copy so that articles work for their audience
  • Identify a niche audience and write for them
  • Understand the difference between a blog and an article
  • Find their own style of writing
  • Understand page setup and the flow of a page
  • Use some simple yet powerful keyword research tools

What is the target audience?

  • This course if for entrepreneurs and small business owners who want to improve their marketing skills
  • This course is suitable for digital marketing professionals that want to improve their content delivery for their clients
  • This course is also suitable for anyone who wants an introduction to AIDA copywriting techniques

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction Section
Introduction To The Course
Preview
02:53
Content Marketing - An Overview
Preview
06:40
Section 2: Planning and Preparation
Identifying Your Niche Audience
Preview
08:37
Finding Your Own Unique Style
12:57
Preparation - Thinking Ahead
11:07
Section 3: Page Content And Layout
Page Set Up And Formatting
06:56
Links And Actions
11:52
Additional Content On The Page
06:38
Section 4: AIDA Copywriting
AIDA Copywriting - An Introduction
Preview
01:57
AIDA - The Attention Phase
08:55
1 page

Mindmap for title creation.

AIDA - The Interest Phase
02:31
AIDA - The Desire Phase
05:57
AIDA - The Action Phase
08:43
Section 5: Keyword Research
Keyword Research Tools
05:51
Section 6: Additional Thoughts
Proof Reading - Guest Blogging And Other Stuff
04:41
Section 7: Summary
Summary For The Course
01:01
Section 8: Student Special - Save 50% On Your Next Course With Us
Bonus Lecture - Get 50% Off Of Any Course With Us
Article

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Instructor Biography

Mark Timberlake, Marketing |Course Creation | Business Building |Photography

Mark runs a marketing company called SME Heroes, which specializes in training on all things to do with online course creation, online marketing and his personal passion of photography.

He has extensive experience with online business in various forms over the last 15 years and loves to share his hard won lessons and techniques for online business success.

In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer.

This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.

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