The fewer words you write, the more impact you make.
Your written communication is punchy, to the point and enticing for your readers.
Do you write for business? Client emails, essays, marketing material, technical reports – or simply need to produce your best written communication?
You, too, can write concise content – and convey powerful messages.
“This course is well-planned and well-presented. The instructor teaches from a foundation of experience in writing business messages – marketing, internal communication and other standard business fare. This makes for a decidedly "business-friendly" class rather than one packed with complex rules about grammar and structure.”
“Interesting course and easy to follow. I'm already cutting down on wordiness and achieving better results. Good examples and cheat sheets.”
Often less is more. The fewer words you have on a webpage, brochure or email the more impact you can have.
This powerful business writing course will boost your writing skills with techniques and cheat sheets for concise, professional and powerful written communication.
Forget grammar theory; think easy-to-follow examples and business-oriented content. Your business writing will:
- Make more impact
- Be more succinct and powerful
- Grab readers’ attention
- Hold readers’ attention
“Material/delivery clear and concise. Enjoyed the exercises. Instructor very knowledgeable.”
“Course has been extremely helpful with my university assignments.”
“I was surprised at how quickly my writing improved… The examples and exercises are relevant and easy to follow, and I will continue to refer to the material in my current role.”
Reduce wordiness and produce more professional writing.
In this fast-paced business writing course, I share my secrets to writing concise content and powerful messages. I reveal simple techniques to keep your words down and your message compelling – giving you the confidence to write concisely, with ease.
I’ve created cheat sheets you can print and keep next to your computer for easy reference, and exercises that will hone your business writing skills.
Start writing business communications with confidence – content that gets noticed and is read to the very end.
Complete this business writing course in as little as three hours, and continue to use the material as a reference.
Two easy techniques to get you writing fewer words immediately.
The power of simplicity
Why is it so important to keep our writing simple? We look at writing from the reader’s perspective – and how to hold their attention.
Write powerful sentences
The essential elements of effective sentences. Learn to write simple sentences that pack a powerful punch.
Exercises – powerful sentences
Test your new skills and see how easy it is to keep your writing simple.
Write powerful paragraphs
Learn how to write paragraphs that keep your readers engaged.
Exercise – powerful paragraphs
Test your paragraph construction skills.
How to choose the best words for your piece of written communication.
Your guide to replacing complex words with simple ones – to make your message easier to understand.
Hone your word selection and ability to be concise.
They may be catchy and easy to write, but clichés can be a product of lazy writing.
Your list of all-too-common clichés – and more powerful alternatives.
Should you use a neutral and indirect euphemism, or a less wordy, more direct option?
Reduce words by replacing euphemisms with more direct messages.
Practise replacing clichés and euphemisms with more powerful, less wordy statements.
Learn how to write more powerfully – in fewer words.
Cheat sheet – write efficiently
Eliminate wordy statements by replacing two, three or even four words with just one.
Exercises – write efficiently
See how concisely you can write now.
Redundancy and repetition
Learn how to identify redundant and repetitive words and phrases – and how to rid your copy of them.
Cheat sheet – redundancy and repetition
Halve your content by identifying and eliminating redundant words or repeated ideas.
Exercises – redundancy & repetition
Test your ability to identify redundant and repetitious words and phrases – and improve wordy text.
Making your point
Ensure you get to your point – and your messages cut through.
Exercises – making your point
Practise identifying the key points and making your point stand out.
Put your new writing skills to the test. Make a welcome message concise and compelling by:
You now know why less is more. Your writing should be punchier, more powerful and more enticing for your readers.
Here’s a summary of the many simple techniques you can use keep your words down and your message compelling.
More examples showing how fewer words make more impact.
Get your free writing tips and advice + exclusive course discounts.
Writewords Writewell founder Caroline McDevitt has worked in media and marketing-communications for 20 years.
As a journalist, Caroline has written for, and edited, high-profile, international publications including The Times, Qantas: The Australian Way and Moneymagazine, covering travel, sport, finance and international affairs.
As a business writing specialist, she has worked with countless businesses, creative agencies, government entities and not-for-profit organisations.
Caroline's Writewords Writewell courses will give you the skills to write with confidence – in business, at work, in life.
“Caroline has the rare ability to be creative while never losing an eye for detail. I have hired her to write publications, edit magazines, proofread and project manage – and I will continue to use her in the future. She is a valuable freelance resource to any busy communications team." - Chrissa Favaloro, Australian Catholic University
More Writewell business writing courses launching soon!