Better Business Writing
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Better Business Writing

Learn the skills, tips and tricks of persuasive writing from a professional speechwriter
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0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
0 students enrolled
Created by Mark Morris
Last updated 9/2017
English
English [Auto-generated]
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 7 Articles
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • The Big Questions you need to ask before you put pen to paper
  • How to structure your work for maximum impact
  • How to write clear, concise and persuasive words that will achieve your objectives
  • The ancient secrets to powerful writing
  • How to polish your words with powerful editing techniques
  • How to test your work to make sure it does what you want it to
  • The tricks I use to be a productive writer, to enter a state of flow and never suffer from writer’s block
  • How being a persuasive writer will help you achieve your objectives at work
  • Why being a good writer is vital to the success of your career or your business
View Curriculum
Requirements
  • A basic understanding of the English language
  • A pen and notebook
  • A desire to put these lessons into practice
Description

Write for Success is the business writing skills course that will help you succeed at work through clear, concise and powerful writing.  Write for Success will help you to be a better writer and, through your words, change the way people think, feel or act. 

This is not a technical course full of complex grammar. Instead it looks at the timeless principles that can take your writing to the next level.

The course is divided into three main sections: before you write, while you write, and after you write.  In each section, I will take you step-by-step through simple techniques, tricks and habits that will transform your writing and your career.

If you want to promote your business, excel in your career and be admired by your colleagues for your writing skills, Write for Success is the course for you.

So sign up and let's get started!

Who is the target audience?
  • This course is for everyone who writes at work. Whether you write emails, reports, marketing copy, articles or speeches, this course is for you.
  • This course is not designed for fiction writers. However, many of the principles covered have been used by successful authors for centuries to write engaging, dramatic text.
Compare to Other Business Writing Courses
Curriculum For This Course
60 Lectures
03:12:13
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Introduction
6 Lectures 24:06
  • Why writing well is so important
  • A little about me and my story
  • An overview of the course 
  • An invitation to join my Facebook group
Preview 03:42

Good writing is about one thing: getting things done!

What is Clear English?
03:07

Clear, simple writing is not dull, dumbed down, a total ban on all jargon and technical language, or just for 'comms people'. 

Clear English myths
07:19

The importance of good writing isn't just my opinion, it's fact! Here we look at the evidence.

The Evidence for using Clear English.
03:14

Understanding a person's or a groups' ability to read the words you write will determin how successful you will be.  You may be surprised at what general literacy levels really are!

Literacy Levels
05:17

Summary of what you've learned:

  • what Clear English is
  • the myths verses the reality
  • the evidence that says you should improve your writing skills
  • the importance of understanding literacy levels
Section Review
01:27
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PART ONE: Before You Write
8 Lectures 25:47

In this part your will learn the Big Questions to ask before you write, and how to set your ideas from your head and on to the screen.

Before you start writing you need to think about:

  • your objectives
  • your reader
  • your voice
Part One Summary
02:08

If you don't know why you're writing something, why are you doing it? Be clear about your objectives.

Think about... your objective
06:14

Exercise: Setting Your Objectives
00:07

Understanding your reader will determine the success of failure of your words. 

Think about... your reader
08:17

Exercise: Identify Your Reader
00:13

Who you represent (yourself, a colleague, your company) must determine the style and content of your writing.

Think about... your voice
05:59

Exercise: Identify Your Voice
00:14

We've looked at your objectives, your reader and your voice.  But should you write anything at all?

Think First: Review
02:35
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Structure
5 Lectures 15:09

In this section you'll learn some ways to get your ideas down on paper and to structure those ideas to best achieve your objectives.

Structure: Summary
01:09

Learn three techniques to get your ideas out of your head and onto paper or screen.

Preview 03:46

My favourite way of sorting good ideas from bad, and focusing on what you really need to achieve your objectives.

Could, Should & Must
05:50

Put into practice what you've learned so far in this section.

Structure: Exercise
01:54

Review what you've learned in Part One: Before You Write.

Part One Review
02:30
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PART TWO: Writing
7 Lectures 25:36

In Part Two you'll learn about the building blocks of writing and some ancient techniques to make your words powerful and compelling.

Part Two Summary
00:27

How to choose the right words to best achieve your objectives.

Building Blocks of Writing: Words
04:58

Why are some sentences bad, and how to correct them - 1

Building Blocks of Writing: Sentences - 1
07:17

Why are some sentences bad, and how to correct them - 2

Building Blocks of Writing: Sentences - 2
04:54

How to use paragraphs to make your writing easier to understand and more likely to achieve your objectives.

Building Blocks of Writing: Paragraphs
04:20

Don't get bogged down in individual sentences. Does the whole document actually work?

Building Blocks of Writing: The Whole Thing
01:56

In this section you learned how words, sentences, paragraphs and the whole thing can be put to work to achieve your objectives.

Building Blocks of Writing: Review
01:44
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Principles of Great Writing
4 Lectures 11:39

Now to the nitty-gritty of great writing.  Learn the principles of great writing from Ancient Greece and writing techniques that will turbo-charge your writing.

Writing Techniques: Summary
01:00

Why a logical argument is essential to persuasive writing.  

Logos - The Logical Argument
01:48

Logic by itself is not enough, you need to make an emotional connection with your reader.  Here's how.

Pathos - The Emotional Connection
04:57

Why should your reader listen to you? How to give your words credibility.

Ethos - Your Credibility
03:54
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Being Direct
10 Lectures 34:13

Learn how using the active voice, verbs and taking responsibility can transform your work.

Being Direct
01:10

Learn what the 'Active Voice' is and how it can help you transform your work.

Preview 04:15

While you should usually use the Active Voice, the Passive Voice can come in handy too.  Here's when to use the Passive Voice.

The Passive Voice
02:46

Learn the power of using verbs instead of nouns.

Verbs, Not Nouns
03:34

Readers don't trust people who don't take responsibility for their actions. Take responsibility! This is a difficult lesson, but an important one.

Taking Responsibility
03:01

Remember that you're writing to human beings. Don't lose your readers with abstract words and ideas.

Keeping it real
04:09

Don't confuse your reader by being ambiguous. Say clearly what you mean to say.

Ambiguity
03:26

We'll look at the 'Curse of Knowledge' and why you should never assume that your reader knows what you know.

Being Inclusive
06:31

Don't rely on stock phrases.  If you've heard it before, write something new or lose your reader.

Management Speak & Cliché
02:47

In Part Two, we've learned:

  • the importance of combining a logical argument with an emotional connection and a credible writer
  • why you should always be direct, using the Active Voice and verbs and by taking responsibility
  • why you should ground your work in people's everyday experience
  • that you should be clear, inclusive and never rely on cliché
Part Two Review
02:34
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PART THREE: After You Write
14 Lectures 32:09

Once you have your first draft, the work has just begun.  Good writing comes in the edit.

Part Three Summary
04:57

Does what you've written achieve your objectives? If not, there's still work to do.

Editing - Objective Testing
03:17

Make sure you get to the point. Fast!

Editing For Brevity
02:15

If your reader isn't clear what you want, you've wasted their time and yours.

Editing For Clarity
03:20

You only have a few seconds to grab a reader's attention.  Do you?

Preview 02:42

Exercise: Simplify these sentences
00:13

Make sure you avoid sloppy errors. Believe me, we can all make mistakes!

Due Diligence
03:01

Don't get caught out by spelling mistakes.

Check your words
03:01

A fresh pair of eyes is a wonderful thing, but only for the Big Things.

Proof Reading
01:38

Exercise: Proof Reading
00:07

The most powerful thing you can do to check your own work.

Read Aloud
02:45

Two websites that will give you a clear picture of the readability of your work.

Hard Data
02:54

Editing Check List
00:05

We've seen how editing is vital for great writing.  We've looked at:

  • checking what you've written achieves your objectives
  • editing for brevity and clarity
  • grabbing your readers attention
  • checking your words through proof reading and reading them aloud
  • two websites that can give you some numbers and a helping hand
Part Three Summary
01:53
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Final Thoughts
6 Lectures 23:31

Understanding your own body clock and making the most of where you write can make a big difference. 

Timing and Environment
06:07

What is a State of Flow and how to get into one.

A State of Flow
10:04

How I make sure I never suffer from writer's block.

Writer's Block
03:24

In this section I've shared with you how I work at the time best for me, how I can get into a state of flow and avoid writer's block.

Section Review
00:50

Congratulations! You've finished the course. Let's look back at everything you've learned.

Course Overview
03:01

Photo Credits - Creative Commons attribution
00:05
About the Instructor
Mark Morris
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Speechwriter

Mark Morris is a professional speechwriter and has been for more than a decade. He has written for senior politicians in the United Kingdom and internationally, including for two former Prime Ministers

Throughout his writing career he has also run countless face-to-face courses to help people write better than they ever thought they could. 

Mark is passionate about writing and loves helping people get the most out their careers by improving their writing skills.