"Email marketing was a central, essential and integral factor in the success of the Obama campaign. The numbers are crazy. One mailing could generate up to 2 million dollars in donations."
—Toby Fallsgraff, email director for the Obama-Biden 2012 campaign
A great email can be life changing.
Emailing is still the #1 form for business communication—yes over texting.
How cool is it that your email can reach practically anyone today.
What an awesome opportunity.
That is . . .if your email doesn't suck.
Look, if you're not getting fantastic results with your emails, it's not your fault.
You were never taught how to create successful emails.
Ironically, there were no emailing classes in school, but emailing can be a money making tool.
With a few simple tweaks learned in this fun course, you can have the secrets to make more money, create cool business and personal relationships, and not get your emails trashed.
Successful emails can:
• Skyrocket your career
• Get you in touch with VIPs
• Sell your product of service
• Create powerful connections
• Get you in the media
And so much more.
Here are secrets on what millionaire marketers do, that you probably don't know, and can do for free.
Get started now.
Learn how to get people to open your emails? (MOST IMPORTANT!)
Life changing emails are just a click away.
I'm sharing everything I've learned taking numerous email classes. Because of my emails, I got on TV and quoted in national magazines and in newspapers. All spending zero dollars. These tips are beyond powerful!
Note: To get the most out of this course, pick ONE email that you want to make special.
At the end of each video, do the homeplay assignments with that one email.
By the end of the course, you'll have a dramatically improved email
Yes, emailing is the #1 way BUSINESS people communicate.
What's so exciting is now you can get in touch with practically anyone through email.
Make a list of people you wish to contact.
Think of the benefits both of you would receive from this communication.
Start dreaming big because great things can happen through emailing!
Your first assignment is to dream BIG on what could happen for you from your emails.
Really, do this. Explore the feelings of a successful email.
As Walt Disney said, “If you can dream it, you can do it.”
Let's make your dreams a reality.
P.S. Attached is a guidebook for the course of points that are written out and go more in depth.
(See note how your eyes were drawn to the P.S.?)
Remember that people are busy and get a lot of email. Think of ways that can catch their attention.
What will make your emails not be boring?
Really think of what will make your emails stand out from the crowd?
Since people are busy, generally, the less and cleaner, the better.
See before and after emails.
BEFORE (cluttered, no white space, no clarity)
AFTER (clear message that's short and to the point)
This one lecture has helped ALL my writing.
It sounds so simple, but it's really important.
I constantly see emails that don't do this and I believe it greatly hurts their chances for receiving successful results.
With all your writing start using more white space, shorter sentences, and shorter paragraphs.
Here's a quiz to test what you've learned so far.
From this analogy I realized how little I needed to say, if I was clear on what I wanted to communicate and my call to action
Personalization is key.
If people get a generic looking email then you have a greater chance of them trashing it.
With Google, you can find out info about the person and mention it. For example, If you're writing the media, you could Google the journalist and read a few of their articles. Then make a brief comment about his or her articles in your email.
What you write on your email, may look entirely different on the receiver's computer.
It's best to keep your emails 45 to 50 columns/characters long, so it can stay looking like you typed it.
Remember people now read emails on all types of devices so it'll look different from your computer to a cell phone.
Experiment with the formatting software format it.com.
Read your emails out loud to hear if it sounds stilted or like a casual, yet professional conversation.
Make sure all your words are positive and upbeat. See the difference wording can make in this before and after example. Same Message. Different wording. Note how the after one reflects an upbeat positive message.
Here are several super successful people explaining the WIIFM concept.
Multimillionaire app creator, Chad Mureta gives awesome advice on how to create relationships with VIPs:
How do you first make those connections?
How do you begin working with people who are smarter or more successful than you?
There are 3 main methods I use to connect with influential people:
1. Give value.
Don't ask them for anything. Seriously. Maybe your intention is to receive help from them, but you need to think of the long-term relationship. If you email a successful person (especially if you don't know them), and immediately ask for a favor - you can be sure you'll end up in their trash folder. You need to show them what you can do for them, and then expect nothing in return. I learned this early on in my career and this one rule alone has allowed me to meet and work with extremely influential and successful people, such as my mentor Anthony Robbins. Give value - and expect nothing in return.
2. Follow through.
Now you've given someone value. Maybe they took you up on the offer, maybe they didn't. Either way you should be following up with this person every month. You need to show consistent and constant effort in this relationship. Don't give them value and then immediately ask for something in return. You need to genuinely build a relationship with this person. If you're only looking for a one time favor, then don't bother contacting them. It looks bad on you, and most people can see right through it.
3. Just ask.
I'm not talking about asking for something - I'm talking about just trying. It amazes me how often you can meet someone or make a connection just by trying because the majority of people don't make the effort. They assume it's too hard or that they don't stand a chance. Don't be the majority.
Have you ever made an unlikely connection just by trying? Share your story on our Facebook page. I'm curious what methods you used!
George Clooney explains this concept of WIIFM best. He said, ”I had to stop going to auditions thinking, 'Oh, I hope they like me.' I had to go in thinking I was the answer to their problem. You could feel the difference in the room immediately.” George was tuned into WII-FM. (See George as a teenager to give us all hope. :-) )
It'll be easy....
For customer service, if there's an issue, it may be best to pick up the phone and not use emailing.
It's quiz time!
Daniel Hall is an author, speaker, consultant, coach, lawyer (JD from Texas Tech University), nurse (BSN from University of Texas at El Paso)and sometimes blogger. He is also the creator of the popular “Real Fast" training programs designed to help authors, speakers, coaches, consultants, trainers, Internet marketers and entrepreneurs effectively grow their businesses faster and profit more effortlessly.
Daniel's first product was the super-successful and very popular Speak on Cruise Ships program which is designed to help speakers trade their public speaking talents on luxury cruise ships worldwide. Now Daniel conducts special “self-selecting" auditions to help speakers determine whether the cruise speaker opportunity is right for them or not.
Daniel had learned so much about writing, publishing and marketing in the launching and growing of “Speak on Cruise Ships" as well as many other books that he began to develop other products based on his new skill sets. For example, his next super-successful product was Real Fast Book which teaches folks how to write, publish and profit from a book real fast. In fact, you can learn his number one secret for fast book writing free by clicking here.
Thereafter, he created a number of other products under the “Real Fast" brand including – Real Fast Book Marketing (with John Kremer), Real Fast Book Distribution (with Elaine Wilkes), Real Fast Affiliate Profits, Real Fast Webinars (with Tom Antion), Real Fast DVD (with Mike Stewart) and Real Fast Traffic Plan.
Along the way Daniel has kept a very active speaking schedule sharing the stage with folks like Brian Tracy, Mark Victor Hansen, Tom Antion, Barbara DeAngelis and many others at events all over the country. He has also continued to speak internationally as an enrichment speaker for Celebrity Cruise Lines “Beyond the Podium" program and Royal Caribbean Cruise Lines enrichment program.
Elaine's award-winning book, Nature's Secret Messages: Discover How Nature Calms, Heals and Nurtures You, is internationally published by Hay House Publishers.
In addition to receiving rave reviews, it was awarded the rare star recommendation from the prestigious Publishers Weekly and won The Living Now Awards.
She's been interviewed by TV shows such as CNN Headline News, E! Entertainment, and has been quoted in major media such as Forbes, CNN, Chicago Tribune, and Woman's World, to name a few.
Elaine has a professional acting background and has appeared in numerous television shows and movies with the top "A" list actors and directors such as Madonna, Courtney Cox, Bruce Willis, Larry Hagman, Billy Zane, Mark Harmon, Jay Leno, Ted Danson, Patrick Duffy, John Hughes, Blake Edwards, and so many more! She's appeared in more than 75 TV commercials, and was under contract for her acting with NBC. She uses her acting skills to make her courses more fun.
She's been trained by Apple and a Mac enthusiast for over a decade.