Write a Marketing Plan - Like the Pros Do
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Write a Marketing Plan - Like the Pros Do

Use our proven six-task process to write a clearly compelling marketing plan that will drive your business forward.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1 student enrolled
Created by Jeff Williams
Last updated 2/2015
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
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Includes:
  • 37 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know exactly what you want to sell, to whom, why they will buy from you and what financial outcome you wish to achieve from your selling effort.
View Curriculum
Requirements
  • You should be able to write out a description of what product or service you wish to sell.
Description

Many marketing planning courses seem like they're from an MBA curriculum; 100-page documents aimed at attracting investors.

This course is aimed at street-smart new business entrepreneurs who want to quickly create a blueprint to guide their selling success.

If you have a strong business skill or avid personal interest that you want to turn into a highly profitable business venture you need to create a marketing strategy that describes exactly how you will do it.

This course guides you with step-by-step instructions to use your existing knowledge and experience to describe each key element of a powerful marketing strategy that will help you attract and successfully sell a continuous stream of customers.

The course is organized into six learning units:

1. Describe your business goals.

2. Find a problem you can solve.

3. Make sure your solution is superior.

4. Describe your desired customers.

5. Craft a compelling selling story.

6. Tell them what to do next.

In each learning unit you're guided by a how-to video and downloadable planning worksheet.

With concentrated work, you can craft a powerful Marketing Plan in less than two weeks.

Who is the target audience?
  • This course is designed for people who are creating their first marketing plan, to use as the blueprint for finding and selling their desired customers. This street-smart version of marketing planning is not suited for individuals seeking investors in their new businesses.
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Curriculum For This Course
Expand All 8 Lectures Collapse All 8 Lectures 36:50
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Welcome to the Course
1 Lecture 03:23

Jeff Williams draws upon his 40+ years of experience in creating highly profitable marketing plans to guide you through his proven 6-step marketing plan creation process. In this course you will learn the critical importance of a well thought-out marketing plan to the success of your business. And you will use downloadable planning worksheets for each of six planning tasks to quickly and professionally create a smart and compelling marketing strategy and action plan.

Preview 03:23
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What is Marketing?
1 Lecture 06:40

Learn the practical meaning for the word marketing and how critically important smart marketing is to the success of your business.

Preview 06:40
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Create Your Marketing Plan - In Six Steps
6 Lectures 26:47

Your marketing plan connects your personal mission and ambition to a particular demand in the marketplace. It is very important that you frequently gauge how well you are proceeding toward fulfilling your business mission. In this planning task, you will be guided to describe both a "dollar and cents" goal and important non-financial goals for your first year in business.

Set Your Business Goals
06:41

Consumers and businesses will gladly pay for a solution to an important problem. In this planning task, you use your knowledge and experience to identify a particular problem that potential buyers feel is very important; and a problem that you feel especially capable of solving.

Find a Problem to Solve
02:39

Almost all purchases are made after some sort of comparison has been made. In this planning task, you will learn how to evaluate your chosen solution relative to the motivations and needs of your customers, and in comparison with solutions being offered by your close competitors.

Make Sure Your Solution is Superior
04:18

Believe it or not, there many more prospective buyers of your solution than you can possibly handle on your own. In this planning task, you learn how to use characteristics of prospective customers to narrow your focus on a small, but profitable group of potential customers.

Describe Your Target Customer
06:23

It's all well and good to have drafted a comprehensive marketing plan, but when it comes time to communicate your special selling message you need to really fine-tune your wording. In some cases, you will have less than one minute to explain what your company offers and why anyone should care. This is done via your selling story.

Craft a Compelling Selling Story
04:49

Once you have attracted a group of interested, motivated potential buyers for your product or service, you need to write a short passage of text that instructs them on what they should do next. In marketing jargon this is known as your "call to action".

Tell Them What to Do Next
01:57
About the Instructor
Jeff Williams
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1 Student
1 Course
Expert in business start-up

I hold a BS in Commerce from the McIntire School at the University of Virginia.

I hold an MBA in marketing from Northwestern University's Kellogg School.

I have 20 years of corporate experience in sales and marketing for Corning, Sears and Rand McNally.

I have taught marketing planning courses at several Chicago area colleges and universities, including Northwestern, Roosevelt and Elmhurst College.

I am a nationally-known business start-up coach and I have guided more than 4,000 individuals through our business start-up process over the past twenty-six years.

I am Chief Coach for Bizstarters, which was selected by the editors of Kiplinger's Personal Finance magazine as "The Best Entrepreneurial Guide Website".

I have authored eleven books, workbooks and guides and in June 2014 launched the Start Your Business NOW! E-Course.