How To Write A Book And Increase Your Income!

Everything you need to know to write a GOOD non-fiction book quickly and credentialize yourself!
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Instructed by Joel Orr Business / Communications
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  • Lectures 23
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

Most people think that writing a non-fiction a book is very difficult--even scary. But actually, if you just follow the simple steps I show you in this course, you can write one much faster and more easily than you imagined. Some of my students have written their books in just a few short weeks!

A non-fiction book might just be the very best marketing investment that a service provider--coach, consultant, therapist, chiropractor, and others--can make. This course will show you how to use my simple method with modern technologies to create a good book quickly!

I walk you step-by-step through everything you need to know. You can complete this course in just a few days, and finish your book in 90, 60, or even 30 days.

Get your book written and published now!

What are the requirements?

  • There are no prerequisites for this course--other than wanting to write a non-fiction book. Even if you're not sure what you want to write about, I'll give you tools to help you figure that out.

What am I going to get from this course?

  • Plan, design, write, publish and promote a non-fiction book.
  • Decide whether to self-publish or seek a publisher.
  • Find good editors and graphic artists at reasonable rates.

What is the target audience?

  • This course is for people wanting to write non-fiction. That means how-to books, self-help, memoirs--anything where you want to teach how to do something, tell about events that happened, describe the life of a person or the history of a group or organization.
  • If you want to write fiction, this course may not be for you (although there will be things you can learn from it). I write primarily non-fiction, as do my clients.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Start Here

One of the best and least expensive things you can do to market your business is to write a book. Now, most people think, "I can't write a book!" "It'll take months and months!" "It's too hard!"

But actually, I've learned that anyone can write a book; that you can do it in just a few weeks by following my method; and that it can actually be easy and fun!

I've written 11 books so far (see Amazon), and am writing one right now! And I have helped dozens of people write and publish their books.

This video tells you a little about my background, and the secret I've learned to writing a book quickly and easily!

1 question

You'll like this!

Section 2: Why Write A Book?
Why should I write a book?
Questions You Must Answer
Questions For You
What Can I Expect From This Course?
Section 3: Essential Tools
The Tools
  • Essential Tool 1: Clustering
    • You know more than you realize
    • Right brain, left brain
    • Gabriele Rico's clustering process
    • Try it out!
    • What to use it for
How To Cluster

I want you to write a GOOD book. What is a good book? It's a book that makes a promise (usually in its title) and keeps it. If the title of your book is "How to Bake Blueberry Muffins," and after reading it, the reader finds they are able to bake some decent blueberry muffins, they will call your book "a good book."

So you need to give some thought to this. What is the big question that your book answers? Is that question stated in the title or subtitle of the book?

The Diamond Is Your Friend
A Short Diamond Animation
Your Outline: A Two-Level Table Of Contents
  • You already know how to write
  • "Plan to write poorly and edit well"
  • You're on the clock
  • Try it out!
  • What to use it for
Section 4: Put The Tools To Work And Write Your Book

Qualities of a great title
The title should tell something about what the book is about, or be strong enough to get people to pick up the book and look inside. “What's in a name?” asked Shakespeare. Contrary to his observation, quite a bit. Names are handles. We often know the name of something long before we know anything else about it, and we have an emotional, unconscious reaction to it. That reaction colors our encounter with the thing or person when we do make contact.

My friend Kyle told me about a woman he knows named Bobbin. I loved the name, and was predisposed to be favorably impressed with the woman. Months later, I met her, and my expectations were not only fulfilled, but exceeded. She is a wonderful, sweet, brilliant, and practical woman, all qualities that seemed to me to be harmonious with her name.

Sometimes it works the other way. You hear a name of a person or thing, and are surprised or disappointed by the person or thing itself.

The title of your book is the first aspect of it that will be encountered by your readers. What impression do you want to make on them? How would you like them to feel about your book, when they hear or read its name? Take a few minutes right now and cluster: “I want my book's title to make people feel...”

Here's what I got:

  • curious
  • positive anticipation
  • like this might be the solution to a problem they have
  • happy
  • friendly
  • provoked
  • frightened
  • excited
  • fascinated
  • romantic
  • hopeful
  • challenged
  • empowered
  • connected
What did you get?

Some suggestions
Here are some titling suggestions I made in a recent blog post:

  • Pick a title that's a grabber: “1001 Ways to Market Your Books - For Authors and Publishers”
  • Don't let the lack of a title keep you from writing the book; you may need to finish the book before you find the title
  • If appropriate, name it, “How to (solve a particular problem) in only x (days, hours, whatever)”
  • Make an outrageous claim: “How to Write a Book in 14 Days!”
  • Invent a word: “Publishize”
  • Make a promise: “Lose 13 lbs. This Week!”
  • Brainstorm with friends or mastermind groups
  • Run a naming contest on your blog
  • Ask for feedback on Twitter, Facebook, etc.
  • Browse, your local bookstore, your local library
  • Keep a notebook with you to write down ideas

Find a list of best-sellers, preferably with books in the same genre as yours. What kinds of titles do you see? How can you make yours different—but not too different? Remember, these are titles of successful books. You may not like them particularly, but the market apparently does.

Check out those titles against the list of feelings you clustered. How well do you think they match up? Ask friends and colleagues for their opinions. Remember, the title is not for you; it's for your customers.

Many authors are attracted to “cute” titles. While there have been successful books with such titles (“Eats Shoots and Leaves” comes to mind), cuteness is generally a turn-off. Get feedback from people who represent your actual market. You can probably find forums, wikis, or blogs on-line where you can expose your title to your market and ask for reactions.

Your book's subtitle

The subtitle works together with the title, yet is often a separate statement. Usually, it gives an indication of the benefits the reader will get. That's why I thought it worthy of separate discussion here.

Your name is Chris Jones. Your subtitle might be, “dental surgeon.” Or “world-renowned author.” Or something negative. The name—your “title”—is an identifier; your “subtitle” is a qualifier.

It's the same with books. Here are some examples:

  • “The Inheritance: The World Obama Confronts and the Challenges to American Power”
  • “Heroes Among Us: Ordinary People, Extraordinary Choices”
  • “Angels and Ages: A Short Book About Darwin, Lincoln, and Modern Life”
  • “When March Went Mad: The Game That Transformed Basketball”
  • “Eat Me: The Food and Philosophy of Kenny Shopsin”
  • “CSS: The Missing Manual”
  • “Eat All Day Diet: Eat 6 Meals A Day and Lose Weight Fast!”

The title introduces the subject; the subtitle adds explanation.

Test your title and subtitle; the more, the better

Get feedback

One of the most powerful resources any of us has available is our network of professional colleagues, friends, and social network “friends” (I think there is still a difference). These are great communities in which to test your title ideas.

Be creative. Circulate a few ideas and ask people to vote. Create a poll on SurveyMonkey or Facebook. Try different combinations of titles and subtitles.

Be sure to focus on your target market. In other words, calibrate the opinions you receive based on consideration of the sources.

So often we neglect to simply ask people what works for them, what their impressions are, what they need. I live in my head far too much, and think that if I've spent a lot of time thinking about, I know what others will think. Wrong.

Ask. Ask again. You can always decide to ignore the answers, if you don't like them.


Don't spend too much time on title selection, if it is keeping you from writing. Pick a provisional title, and continue to seek input while you are writing.

One caution: Familiarity can make you comfortable with a title that may not be the best one. So when you pick a provisional title early in the book-writing process, take extra pains to get the opinions of your target audience about it. (Social media can be great for this.)

Then decide, and move on.

Bottom Line
Make your title:

  • Short
  • Memorable
  • Provocative
  • Matching the "soul" of your book
  • A differentiator
Name it. Don't let the title be an obstacle to completing your book!
About Naming Your Book


  • Don't edit while you are writing
  • Don't research while you are writing
Section 5: Publish And Promote Your Book

Everyone needs editing, and your book needs a cover, and to be laid out.

  • From "Whew! I'm done writing!" to "ready to publish"
    • Editing
    • Layout and illustration
    • Cover
  • Self-publishing
    • Physical
    • Electronic
    • Audio
  • "Traditional" publishing
    • Agents
    • Publishers

Other Publishing Formats: Ebooks And Audio

Here's what we'll cover in these lectures:

  • It's up to you!
  • Website
  • Articles and forums
  • Joint ventures
  • Amazon promotion
  • Corporate sales
  • Advertising and direct marketing
  • Media interviews; book signings
About Promotion
Section 6: Summary
The Whole Enchilada

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Instructor Biography

Joel Orr, Book Coach, Author

Dr. Joel N. Orr is a futurist, speaker, and writer, who became a book coach, who helps people produce and publish their books. “You have a book inside you, and it wants to come out!" says Orr. “I want to help you set it free!"

His trademarked BookProgram Method™ is helping dozens of new authors write books in less time than they ever dreamed possible.

Joel established himself as a world-renowned expert in engineering automation and computer technologies. Dr. Orr's recent books include “Joel's BookProgram: The Simple Secret to Writing a Book in 30 Days, at 1 Hour a Day!“; “Every Man a Hero, Every Woman a Coach“; and “Structure is Destiny: The Dandelion Paradox."

Joel lives with his wife in Mountain View, California.

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