Working for yourself: 20 essentials for success
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Working for yourself: 20 essentials for success

Make a success of setting up your own business, working for yourself or going freelance
4.6 (15 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,249 students enrolled
Created by Mr Mick Farmer
Last updated 3/2017
English [Auto-generated]
Current price: $10 Original price: $20 Discount: 50% off
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  • 4 hours on-demand video
  • 9 Articles
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Decide if they are ready for self employment
  • Start working for themselves
  • Identify what they need to do before they set up their own business
View Curriculum
  • Have a desire to work for themselves

The essential things you need to know to help you make a success of becoming self-employed, setting up your own business and/or going freelance. This course gives you Insights and strategies draw from over 25 years experience running my own marketing and consultancy business and working with successful entrepreneurs and business owners in many industry sectors.

This is not stuff you will find in a business text book. The "20 Essentials for Success" are distilled from years of practical business experience. I also provide tips from 12 other successful business owners: I asked each of them to give three pieces of advice they would pass on to someone wanting to start their own business.

Starting your own business or going freelance is a big decision, hopefully one that will change your life forever in a very positive way. But that journey can be difficult and challenging, and taking this course is one of the steps you can take to help you maximise your chances of success.

The four hours of video content is supported by a written transcripts of the audio lectures, quizzes and some option a short assignments to help you start applying the ideas on the course to your own business.

At the end of the course you should have a more clearly focussed business idea, a better appreciation of what running your own business is really like and a understanding of the personal qualities you need to develop to maximise your chances of success.

The course is aimed at anyone who are considering going freelance or working for themselves for the first time - either full or part-time.

Who is the target audience?
  • People who are considering becoming self employed
  • People who have recently become self-employed looking for additional guidance
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Curriculum For This Course
33 Lectures
Welcome to 20 Essentials for Success: what you will learn on this course
1 Lecture 04:02

This lecture talks you briefly through the seven sections of the course and then summarises the '20 Essentials' that you will learn about during the course.

Preview 04:02
Section 2: Thoroughly understand your business and your business idea
9 Lectures 01:10:18

This lecture asks you to explore the crucial question of whether the idea you have is a viable business idea. It helps you to assess whether the idea or plan you have for working for yourself makes sense as a business concept. 

Preview 09:48

In this lecture I explain the importance of making sure you thoroughly understand your customers and your market. Observing what is happening, asking customers (and others) what they think of your business idea and evaluating if this changes anything.

Essential 2: Research your market thoroughly

Now you have developed and refined your business idea, I help you define exactly what you will offering to your market so that it appeals to your customers and allows you to earn a living.

Essential 3: Know what you are going to offer your customers

Lecture Five explores why you need a business plan, things to consider when writing a business plan and the structure of your business plan.

Essential 4: Write your business plan

Writing a person development plan is an important step in starting to design the type of life you want to live. It helps you take your life in the direction you want it to go. This lecture explains the key components your personal development plan should contain. 

Essential 5: Write your personal development plan

A simple business plan template to help you apply the ideas I have explained in Section Two of this course to your own business idea.

Your Business Plan template

Your first day as a self-employed person/freelancer/business owner should be a momentous - potentially life-changing - day. So make sure you treat it with the respect it deserves. In this lecture I explain some of the things you can do to ensure this day rewarding, memorable and productive.

Essential 6: Know exactly what you are going to do on your first day

Lecture notes on understanding your business and your business idea. A written summary of the key points from the lectures in this section.

Lecture notes on understanding your business and business idea

Quiz 1: Before you start your business
6 questions

Some questions to help you relate the ideas in Section Two of this course to your business and your business idea.

Exercise 1 - your business idea
Section 3: Know yourself and understand what it takes to run your own business
8 Lectures 01:09:59

In Lecture Eleven I explore the person you need to be and the personal strengths you need to develop in order to give yourself the best chance of making a success of working for yourself. 

Essential 7: Personal strengths - adaptability, resilience, a sense of balance

What is your idea of success? This lecture helps you look beyond simply using money to measure the success of your new venture. Also, I explain why you should not expect be good at everything, and how apparent failures are likely to have a positive consequence.

Essential 8: Define (or redefine) your idea of success

In Lecture Thirteen I ask you to accept the idea that even though thousands of business books will tell you to find your business's unique selling proposition (your USP), your are very very unlikely to be making or selling anything unique. You will be your businesses only USP and in Lecture Thirteen I explain how to make the most of brand YOU.

Preview 04:36

Life-long learning is a wonderful and rewarding concept to embrace. In Lecture Fourteen I explain why it should be an essential part of an entrepreneur's life and how to get you started on this potentially life-changing journey of discovery.

Essential 10: Find the joy of life-long learning

In Lecture Fifteen I encourage you to consider your boundaries and why you should only push these boundaries in a planned and organised way. And I explain the importance of defining, and then sticking to, what we are good at.

Essential 11: Know your boundaries; don’t take on stuff you can’t do

Lecture Sixteen provides advice and ideas to help you make sure you always deliver the best customer experience you can. I also explain why customer complaints should be seen as a positive thing for your business, and why very simple things like doing what you say you are going to do and treating people with respect are so important.

Essential 12: Understand the value of good service; treat people properly

Lecture notes on knowing yourself and understanding what it takes to run your own business. A written summary of the key points from the lectures in this section.

Lecture notes on knowing yourself

Quiz 2: Personal characteristics
6 questions

Some questions to help you relate the ideas in Section Three of this course to your own personal strengths and weaknesses.

Exercise 2 - personal qualities
Section 4: Getting your marketing right
9 Lectures 01:04:18

An introduction to the practical marketing ideas and marketing concepts I explore in Section Four.

Marketing - an introduction to Section 3

Lecture Twenty gives you practical tips and ideas to help you get the most out of the often misunderstood activity of business networking.

Essential 13: Getting your networking right

It is a simple fact that if you do not build relationships you will not build a business. In Lecture Twenty One I give advice that will help you build those important business relationships that will be essential if you are to succeed as a freelancer or business owning entrepreneur.

Essential 14: You need to build relationships

Lecture Twenty Two explores how you can present your business and your products and services in a memorable and compelling way. 'Stories' are far more memorable than bare facts. How many compelling presentations ever started with the speaker saying "Let me show you some facts and figures". Find out how to make your story 'stick'.

Essential 15: The power of storytelling in business

In Lecture Twenty Three I explore market segmentation, customer personas and customer journeys and how to apply these marketing concepts to your new business venture.

Essential 16: Some useful marketing concepts

Lecture Twenty Four considers the importance of having an effective elevator pitch with some practical tips to help you develop one for you and your business. I also discuss visual identity and present some ideas for developing one without spending too much money.

Essential 17: A couple of practical marketing tips

My practical marketing tips in this lecture cover how to give yourself an internet presence you can sustain and harnessing the power of content marketing.

Essential 18: Some more practical marketing tips

Lecture notes on getting your marketing right. A written summary of the key points from the lectures in this section.

Lecture notes on marketing

Quiz 3: Marketing quiz
6 questions

Some questions to help you relate the ideas in Section Four of this course to your own marketing strategy and campaigns.

Exercise 3 - your marketing campaign
Section 5: Don't ignore the financials
1 Lecture 16:49

In Lecture Twenty Eight I explain some key financial and accounting principles (rather than specific regulations) that you need to consider in connection with your own business. For example the importance of not mixing up business and personal finances and making sure you prepare your invoices correctly.

Essential 19: Get the financial basics right
Section 6: Some advice from other successful entrepreneurs
3 Lectures 16:03

In Lecture Twenty Nine I present advice from six entrepreneurs and business owners. I asked each of them one simple question: "What three pieces of advice would you give to anyone wanting to set up their own business". The eighteen tips I received are explained in this lecture.

Essential 20: Top tips from other successful business owners

Eighteen more pieces of advice to anyone thinking about setting up their own business from six more entrepreneurs.

Essential 20 (part 2): More tips from successful entrepreneurs

A written summary of the thirty six tips from successful entrepreneurs and business owners presented in Lectures 29 and 30.

Top tips summary
Section 7: Bringing it all together
2 Lectures 08:15

This lecture brings the course to a close by summarising the key points covered in all the earlier lectures.

Bringing it all together

This final lecture provides a written summary of all the key points that have been covered throughout this course.

Lecture notes on bringing it all together
About the Instructor
Mr Mick Farmer
4.6 Average rating
15 Reviews
3,249 Students
1 Course
Business owner | Entrepreneur | Marketer | Tutor

I have been running my own design and marketing business for over 25 years. Prior to starting my own business I worked for several UK advertising agencies and worked 'client-side' for a while as a marketing manager. 

During that time I have worked with and advised hundreds of people in many different sectors. I have worked as business mentor; I am also a distance learning tutor for the Cambridge Marketing College and a member of the Chartered Institute of Marketing (CIM). 

I have written business and marketing courses for colleges around the UK covering a wide range of topics including digital marketing, personal development, retail fundamentals and business administration. I am also a director of a small charity working in East Africa.