The essential things you need to know to help you make a success of becoming self-employed, setting up your own business and/or going freelance. This course gives you Insights and strategies draw from over 25 years experience running my own marketing and consultancy business and working with successful entrepreneurs and business owners in many industry sectors.
This is not stuff you will find in a business text book. The "20 Essentials for Success" are distilled from years of practical business experience. I also provide tips from 12 other successful business owners: I asked each of them to give three pieces of advice they would pass on to someone wanting to start their own business.
Starting your own business or going freelance is a big decision, hopefully one that will change your life forever in a very positive way. But that journey can be difficult and challenging, and taking this course is one of the steps you can take to help you maximise your chances of success.
The four hours of video content is supported by a written transcripts of the audio lectures, quizzes and some option a short assignments to help you start applying the ideas on the course to your own business.
At the end of the course you should have a more clearly focussed business idea, a better appreciation of what running your own business is really like and a understanding of the personal qualities you need to develop to maximise your chances of success.
The course is aimed at anyone who are considering going freelance or working for themselves for the first time - either full or part-time.
This lecture asks you to explore the crucial question of whether the idea you have is a viable business idea. It helps you to assess whether the idea or plan you have for working for yourself makes sense as a business concept.
In this lecture I explain the importance of making sure you thoroughly understand your customers and your market. Observing what is happening, asking customers (and others) what they think of your business idea and evaluating if this changes anything.
Now you have developed and refined your business idea, I help you define exactly what you will offering to your market so that it appeals to your customers and allows you to earn a living.
Lecture Five explores why you need a business plan, things to consider when writing a business plan and the structure of your business plan.
Writing a person development plan is an important step in starting to design the type of life you want to live. It helps you take your life in the direction you want it to go. This lecture explains the key components your personal development plan should contain.
A simple business plan template to help you apply the ideas I have explained in Section Two of this course to your own business idea.
Your first day as a self-employed person/freelancer/business owner should be a momentous - potentially life-changing - day. So make sure you treat it with the respect it deserves. In this lecture I explain some of the things you can do to ensure this day rewarding, memorable and productive.
Lecture notes on understanding your business and your business idea. A written summary of the key points from the lectures in this section.
Some questions to help you relate the ideas in Section Two of this course to your business and your business idea.
In Lecture Eleven I explore the person you need to be and the personal strengths you need to develop in order to give yourself the best chance of making a success of working for yourself.
What is your idea of success? This lecture helps you look beyond simply using money to measure the success of your new venture. Also, I explain why you should not expect be good at everything, and how apparent failures are likely to have a positive consequence.
In Lecture Thirteen I ask you to accept the idea that even though thousands of business books will tell you to find your business's unique selling proposition (your USP), your are very very unlikely to be making or selling anything unique. You will be your businesses only USP and in Lecture Thirteen I explain how to make the most of brand YOU.
Life-long learning is a wonderful and rewarding concept to embrace. In Lecture Fourteen I explain why it should be an essential part of an entrepreneur's life and how to get you started on this potentially life-changing journey of discovery.
In Lecture Fifteen I encourage you to consider your boundaries and why you should only push these boundaries in a planned and organised way. And I explain the importance of defining, and then sticking to, what we are good at.
Lecture Sixteen provides advice and ideas to help you make sure you always deliver the best customer experience you can. I also explain why customer complaints should be seen as a positive thing for your business, and why very simple things like doing what you say you are going to do and treating people with respect are so important.
Lecture notes on knowing yourself and understanding what it takes to run your own business. A written summary of the key points from the lectures in this section.
Some questions to help you relate the ideas in Section Three of this course to your own personal strengths and weaknesses.
An introduction to the practical marketing ideas and marketing concepts I explore in Section Four.
Lecture Twenty gives you practical tips and ideas to help you get the most out of the often misunderstood activity of business networking.
It is a simple fact that if you do not build relationships you will not build a business. In Lecture Twenty One I give advice that will help you build those important business relationships that will be essential if you are to succeed as a freelancer or business owning entrepreneur.
Lecture Twenty Two explores how you can present your business and your products and services in a memorable and compelling way. 'Stories' are far more memorable than bare facts. How many compelling presentations ever started with the speaker saying "Let me show you some facts and figures". Find out how to make your story 'stick'.
In Lecture Twenty Three I explore market segmentation, customer personas and customer journeys and how to apply these marketing concepts to your new business venture.
Lecture Twenty Four considers the importance of having an effective elevator pitch with some practical tips to help you develop one for you and your business. I also discuss visual identity and present some ideas for developing one without spending too much money.
My practical marketing tips in this lecture cover how to give yourself an internet presence you can sustain and harnessing the power of content marketing.
Lecture notes on getting your marketing right. A written summary of the key points from the lectures in this section.
Some questions to help you relate the ideas in Section Four of this course to your own marketing strategy and campaigns.
In Lecture Twenty Eight I explain some key financial and accounting principles (rather than specific regulations) that you need to consider in connection with your own business. For example the importance of not mixing up business and personal finances and making sure you prepare your invoices correctly.
In Lecture Twenty Nine I present advice from six entrepreneurs and business owners. I asked each of them one simple question: "What three pieces of advice would you give to anyone wanting to set up their own business". The eighteen tips I received are explained in this lecture.
Eighteen more pieces of advice to anyone thinking about setting up their own business from six more entrepreneurs.
A written summary of the thirty six tips from successful entrepreneurs and business owners presented in Lectures 29 and 30.
This lecture brings the course to a close by summarising the key points covered in all the earlier lectures.
This final lecture provides a written summary of all the key points that have been covered throughout this course.
I have been running my own design and marketing business for over 25 years. Prior to starting my own business I worked for several UK advertising agencies and worked 'client-side' for a while as a marketing manager.
During that time I have worked with and advised hundreds of people in many different sectors. I have worked as business mentor; I am also a distance learning tutor for the Cambridge Marketing College and a member of the Chartered Institute of Marketing (CIM).
I have written business and marketing courses for colleges around the UK covering a wide range of topics including digital marketing, personal development, retail fundamentals and business administration. I am also a director of a small charity working in East Africa.