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What is the biggest difference between the most successful Udemy instructors and everyone else?
They have a website.
They have other things going on OUTSIDE Udemy.
It might be a simple website.
It might be a blog.
They may even host a Podcast and a Youtube channel.
Whatever the case may be, the essential factor in their teaching business is that they have a website.
A single hub that brings together everything they are doing online, and maximizes their course sales in the process.
Here's the funny thing though, about websites.
Many instructors have website that struggle to make any sales.
Because they aren't optimized for sending students to Udemy.
Let's run some numbers:
When you look at your Revenue Statement, you usually see a mix of two things.
Udemy Organic Sales and Affiliate Sales. 50% sales and 25% sales.
And then every once in a while some 97% sales when you run your Promo Announcements twice a month (you're doing this already, right?)
Now let's talk about where you are losing money in this equation.
When your prospective students starts browsing around on Udemy, looking for a new course, they also have their eye on discounts. Most aren't buying without one.
So what do they do?
>>New Tab<<...Google....Course Title + Author.......>>SEARCH<<
And what do you think shows up?
Or someone else's?
If you don't have a website, it's not going to be your site.
So what happens?
They click on someone else's site, find a link to your course and go buy it using the site owner's affiliate link.
That affiliate link makes it so that our Mystery Site Owner gets 50% of the sale of your course, Udemy gets a quarter and you get a quarter.
And what's more?
If that student buys a couple other courses you've taught, you're only getting a 25% cut of those courses also.
How does having your own website change that?
Well, to put it simply, you are going to get to turn a lot of those 25% sales into 97% sales....
Sure, there's a bunch of other stuff in this course about building a Podcast, Youtube, Blog, etc, but that right there is more than enough reason to get started today.
Every day you wait on getting a website set up is another day you're missing out on those 97% sales.
Getting a website set up that is optimized for Udemy is the single most important thing most Udemy instructors can do to increase their sales immediately.
But let's say you're still reading. Because you're a long term thinker.
Well, there's more.
This website is also optimized for building your list.
Haven't started doing this yet?
You gotta be building your list.
That's the first commandment of internet business.
And this website will get you up and running in no time flat.
Look, I know what it's like.
You're a teacher, and you probably don't enjoy all this marketing stuff.
That's why we made this website so that you literally don't have to write a single new word of copy (aka words on your website), all you have to do is copy and paste what you've already written for your Udemy profile.
Sure, you can add more later, but it's not necessary for you to start seeing results.
Last thing I'll say, is I had a hard time convincing Rob to create this course with me. Usually people pay him thousands of dollars to create a website, and most Udemy instructors can't afford that.
We went back and forth over a couple weeks and finally agreed on this simplified, Udemy-Optimized version that has just enough for the person who has never created a website before, and enough stretch to work for those of you who want to really build up an online teaching empire with a Podcast, YouTube channel, Blog, etc.
The most valuable part of this course is actually the discussion forum. You'll be able to ask Rob and I any and all questions you want. We'll be there with you every step of the way until you have your website up and running and helping you succeed on Udemy.
We look forward to seeing you in the course,
Timothy and Rob
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|Section 1: Introduction|
Timothy Kenny - Author of "Accelerated Learning for Entrepreneurs" - Instructor
Rob Wilson, The BizSysMan - Your WordPress Instructor
|Section 2: Watch Timothy Draw Flowcharts of How the Whole Website Profit System Works|
Why You Are Getting 25 Percent Sales Instead of 97 Percent SalesPreview
Using Your Site to Build a List
Using Your Site to Run Ads to Your Udemy CoursesPreview
How to Get More Traffic to Your Courses Using Your WebsitePreview
Using Educational Announcements With Your Site
|Section 3: Getting the Wordpress Site Installed and Walk Through Pages|
Business Budget and ROI on this project
Asset Prerequisites - Logo or header graphic, colours, offers
Service Prerequisites - Hosting, domain name, email provider
Installing WordPress - quick overview
The Plan - plus WordPress orientation
Installing the theme and importing settings
Meet the theme and page builder
Installing key plugins
Typography and colours
Setting up headers, footers and logo
Sidebar part 1
|Section 4: Getting the Key Pages Set Up|
Home page - part 1 - plus key settings
Setting the site name
Creating a sidebar part 2
Your Udemy courses page
Setting up Blog posts and the blog post page
Adding Youtube blog posts
Creating Podcast show notes pages
Adding the About Page
Lead capture - setup and sidebar example
Adding exit intent popup
Adding the top ribbon lead capture
Adding In Content signup boxes
Using your own adverts in the sidebar
Adding Legal Pages
Adding Blog Images to the home page listing
Alternative Home Page - your blog
|Section 5: Bonuses|
Bonus - Creating a text based name logo
Bonus - Saving your course images and resizing
Bonus - Picking or finding out your colour scheme
|Section 6: Special Offers for Students|
Special Offers for Students
Timothy Kenny is the author of “Accelerated Learning for Entrepreneurs.” He teaches classes and speaks to groups about how to accelerate their learning so that they can build successful businesses faster and with more confidence in their success.
Timothy has taught at the Harvard Innovation lab, The Tufts University Entrepreneurs Society, General Assembly in Boston, and has been a featured teacher on Skillshare, among others. He has consulted with startup teams on how to accelerate their learning, creativity, and growth.
Founder of the BizSysMan, building business improving systems.
Over 20 years in IT at the Director level. I work as the bridge between IT and the business to produce business systems that produce a return on investment.
Expert in Active Campaign, OptimizePress, OptimizeMember. With certifications in Sales Funnel Creation and Content Marketing.
Also loves WordPress and PHP programming :)