Easy WordPress Challenge: How to Boost Your Site's Reach
4.9 (28 ratings)
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Easy WordPress Challenge: How to Boost Your Site's Reach

Learn how to optimize your website's performance, reach, security, and layout to increase clicks, engagement, and sales.
4.9 (28 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,765 students enrolled
Created by Kristen Palana
Last updated 1/2017
English
Current price: $10 Original price: $50 Discount: 80% off
7 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 37 mins on-demand audio
  • 8 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Boost clicks, engagement, and sales by making simple layout adjustments backed by research to be effective.
Use tools that will help diagnose and fix any performance, SEO, security, & mobile issues that your website may have.
Customize ads and opt-in forms to match content on various parts of your website.
Skyrocket the reach and influence of your website by creating strong content that works in harmony with social media pages to attract even more followers and clients.
Follow along with me as I tune-up my own website as an actual step by step case study. (I use WordPress with the Divi Theme.)
View Curriculum
Requirements
  • Students need a website that needs tuning up and a willingness to try simple tweaks that will prove to show real results over time.
Description

Is your website performing at its highest level and gaining you clicks, sales, engagement, followers, and working hard on your behalf 24 hours a day?

This course is for anyone who is looking to get more out of their existing website, who would like an easy step by step plan of action for maximizing their website's impact, regardless of which tools, platforms, or themes they are using. 

In particular this course is for people who are NOT coders, professional web developers, or programmers who would like to learn easy, reliable, and measurable ways to boost their website's impact quickly.

In this course I use my own website's optimization as a case study and show the exact process I used during my website's tune-up to help YOU jump-start your progress. I specifically use WordPress and the Elegant Theme, Divi and the Elegant Theme plugin, Bloom (for opt-in forms), but you don't need to have my exact set-up to benefit from this course.

Let me help you tune-up and adjust your website so it can do the online heavy lifting for you 24 hours a day by showing you how to:

  • Diagnose and improve your website in the areas of performance, mobile, SEO, and security.
  • Increase engagement, clicks, and sales from your website using tried and tested methods for increasing impact.
  • Take advantage of web users' eye-tracking patterns backed by research to ensure your content is more effectively seen.
  • Collect more newsletter subscribers more quickly using one or multiple mailing lists and an array of custom opt-in forms.
  • Generate more social media shares (and more traffic) for your blog posts and other content.
  • Get more followers for your linked social media pages.
  • Take advantage of easy ways to make extra passive income using affiliate linking programs from your website.

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What Students Are Saying:

"The 'Wordpress Website Challenge' is a clear, structured and easy to follow course, that gives you practical ideas to improve your website. Starting off with analysing the performance of your website, it takes you step-by-step through tips and recommendations, that can be easily put into practise. If you would like to improve your site - without going too deep into technology - than this course is the right choice for you!" -Michael Kimmig 
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I'm a practicing award-winning multimedia artist and a former tenured Associate Professor of Digital Media and Program Director of Film & Digital Media at The American University of Rome (2006-2016). I'm currently a Visiting Associate Professor of Digital Media at the brand new American University of Myanmar in Yangon, Myanmar (Burma). 

Since 2000 I've been teaching students all over the world using my tried and true custom approach (turning complex information into something simple, memorable, easy-to-understand in as short amount of time as possible) to ensure that you get the most important, relevant, and useful information that can be applied immediately.

New bonus lectures and resources will continue to be added and timely advice will be provided in the discussion forum. I love to help and always respond to inquiries and discussions ASAP.

Please Note: All students who enroll in this course also will receive periodic free and discounted access to my other top-rated current and upcoming courses.

You have a 30-day, 100% money-back guarantee with no questions asked so you have nothing to lose. I make myself available so you will have access to me if you have questions or need specific feedback along the way.

Empower yourself now by enrolling in this easy to follow WordPress Challenge course and join our growing learning community! Click the "Take This Course" button in the upper right corner and let's get started optimizing your website and boosting its impact right away!

Who is the target audience?
  • This course will be most useful for students who already feel comfortable editing their own website in WordPress or similar CMS platforms.
  • This course is meant for entrepreneurs, bloggers, and anyone who manages their own website who would like to better undertsand how to communicate their messages and services more effectively online.
  • Advanced web developers/designers or very experienced online marketers may find this course too basic and should NOT take it.
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Curriculum For This Course
Expand All 26 Lectures Collapse All 26 Lectures 02:20:26
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Introduction and Welcome!
2 Lectures 04:30

This lecture talks about what this course is, who it's for, and what you can expect to get out of it.

Preview 02:24

Please take a moment to make sure this is the right course for you.

This course is for anyone who is looking to get more out of their existing website, who would like an easy step by step plan of action for maximizing their website's impact, regardless of which tools, platforms, or themes they are using. This is a course particularly for people who are not professional web developers, coders, or programmers who would like simple and actionable advice to up their website's game.


Preview 02:06
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Taking Stock of Your Current Website and Making Sure It's Performing At Its Best
2 Lectures 07:54

Before we go fussing around with your layout, sidebars, banner ads, opt-in forms, or anything else, let's take stock of your current website to see if it is performing as well as it should be. Use this free tool to diagnose your site and take its suggestions so your site functions at its best so your visitors will be guaranteed to have an optimal experience.

Grab Your Monkey Wrench: Use this Easy Tool to See What Needs Improving
07:35

Please take a moment to tell us who you are, where your current website is at, and what you'd most like to get out of this course.

Activity: Stop Here to Check In and Tell Us Where You Are At
00:19
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More On Speed and Security For Your Site
3 Lectures 07:59

Use this powerful free tool to help speed up your website and decrease your visitors' waiting time. It's available as a web tool or as a powerful WordPress plugin that can safely and quickly compress all your images in one easy go.

Also, click on the downloads/resources tab to get the excellent article: 10 Ways to Speed Up Your Website.

Need Help Speeding Up Your Site? Use This Tool to Easily Compress Your Images
02:24

In the last lesson I spelled out a few reasons against purchasing an SSL Certificate for Your Site. In this Lesson (made the day after the previous lesson) I had a change of heart and ended up purchasing one myself. I'll talk about why it's a good idea to make your website more secure for you AND your visitors. Please click on the download/resources tab in this lecture to get links on where to get SSL Certificates and how to install. Please note that your web host may also offer SSL certificates as an add-on and can install them for you.

Mine, Bluehost does this, though since I had already purchased the SSL certificate from Namecheap.com, I ended up just installing it myself which took some back and forth with tech support as they needed to flip a few switches on their end. In the end though, I saved $150 ($50 over 3 years) by doing it through Namecheap vs. Bluehost even if the set-up was a slightly bigger pain. If you HATE these kinds of back-end tech things, you might consider just paying extra to save yourself a headache or two.

One Good Reason to Get the SSL Certificate for Your Site (And Why I Did Too)
04:59

More Ways to Speed Up Your Site and Compress HTML, CSS, and JS Files
00:36
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Proven Ways to Boost Website Engagement, Clicks, and Sales Backed By Research
3 Lectures 20:25

This course was originally inspired by an October 2015 blog post written by Justin Brooke, an entrepreneur who spent $30,000 over a year to test the most effective (ie. highest converting) blog layout. This lecture will get into his findings as well as discuss typical online viewers' habits so we can best use this data to effectively inform our own website layouts to help increase clicks, engagement, and sales.


I'll also talk about my own findings after following Justin's layout suggestions and how they have helped increase my own social media followers, course sales, newsletter subscriptions, and affiliate sales from my own online portfolio just by making a few simple layout changes.

Tweak Your Layout Like This on Your Posts & Pages and See Nearly Instant Results
07:19

In this lecture I'll share several options for easily moving your sidebar from right to left both with or without code.

Easy Ways to Move Your Sidebar
03:07

In this lesson I'll show you a simple plugin you can install in WordPress that will make it possible for you to have custom sidebars on your site that match the content being viewed. For example, a sidebar that has an ad for your animation course showing up on a blog post about animation.

I'll then show you how to set up your custom sidebars and get them working on your site.

Making Multiple Sidebars With Targeted Ads Based on Your Site's Specifc Content
09:59
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Make Extra Income With Affiliate Links and Banners
3 Lectures 11:49

In this lesson I'll discuss what an affiliate is and how you can easily become one to make extra passive income. I'll show you where to go and how to apply to become an affiliate as well as how to choose advertisers and how to get links that you can begin sprinkling inside your website or in your social media posts.

Adding Affiliate Links and/or Promoting Your Own Products/Services
05:51

In this lesson learn how to create a deep link, namely a link to a specific product deep in your advertsiser's website to better customize your banner ads based on your target audience's interests.

The Power of Deep Linking and How to Create a Deep Link For Your Website
03:11

This lesson comes from a tip I recently received from a successful Udemy affiliate and instructor that I am now also experimenting with myself. If you are a Udemy instructor and are also enrolled in the Rakuten Linkshare Affiliate Program, don't miss this smart and simple opportunity to potentially boost your sales.

One Sneaky Trick For Boosting Affiliate Sales. Just Make This One Tiny Change.
02:47
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Get More Mailing List Subscribers By Making Some Simple Changes and Additions
3 Lectures 15:10

This lesson gives a broad overview of how you might use your mailing list with one or multiple opt-in forms, specifically opt-in forms created with the Elegant Themes Plugin, Bloom. You may also decide to use multiple opt-in forms with multiple mailing lists to better tailor your content or reach very specific target audiences.

In the downloads/resources tab in this lecture please find links to sign up for Mailchimp (if you don't already have a mailing list) as well as more information on Bloom.

Got a Mailing List? Newsletter Opt-In Form Optimization For More Sign-Ups
03:26

This lesson comes from inside my earlier Give Your WordPress Website a Makeover: Divi WordPress Theme course. I'm including it here for those not already familiar with how the plugin works and how to create custom opt-in email newsletter forms.

This lecture talks about the benefits of the Bloom plugin for creating opt-in subscribe forms. I also show you how I made mine and the various settings and features of the plugin.

(Optional) How to Use the Bloom Plugin and Setting Up Opt-In Forms
10:06

This lesson talks about which opt-in forms have worked the best for me and how I use them with my mailing list.

Choose the Highest Performing Opt-In Form & Beginner Tips For Growing Your List
01:38
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Driving More Traffic to Our New and Improved Websites: Easy Ways to Get Started
4 Lectures 21:16

In this lesson I'll talk about some ways you can boost traffic to your website for free so you can better test to see if these tweaks and additions are leading to more engagement, clicks, followers, and sales. I'll also show one way I use social media to better drive traffic to my blog posts and how I am able to connect better with my "tribe" by making my posts more discoverable.

Find Your Tribe: Use Social Media Groups to Boost Engagement and Drive Traffic
09:21

A day and a half after I recorded the previous lecture, my simple social media shout-outs to Facebook pages and groups sent my website a decent spike in traffic, resulting in more course sales, Facebook page likes, and newsletter subscribers. Here are some recent results.

Some Recent Results From Social Media Traffic: More Followers and Subscribers
02:41

We live in an age where we are bombarded with a ton of information coming at us from multiple channels. The average web visitor only spends 7 seconds browsing any given web page. This is why it's SO important that you choose the right words that will help grab attention and get people interested in your blog posts, articles, books, courses, videos, and anything else you might have on offer. Enter my good friends, the headline analyzer tools! Make sure to check out the links in the resources area of this lecture.

Preview 09:03

Here are some more ideas for sending traffic to your website and building an audience.

Resource: Ideas to Help You Drive More Traffic to Your Site
00:11
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Don't Forget the Power of Color Psychology For Boosting Clicks and Engagement
2 Lectures 49:10

This sample lesson comes from inside my courses Web Snax: Super Simple Recipes for Easy Website Design and Give Your Wordpress Website a Makeover: Divi Wordpress Theme Spotlight. It talks about how and why I choose particular colors and color groups for my own online portfolio website and the power of color psychology to evoke human emotion and influence behavior. Please note I have an entire course on just this one subject called Life Hack With Color Psychology: Increase Your Influence. (Sorry, had to give it a little plug.) :-)

Case Study: How to Use Color Psychology to Boost Your Website
12:33

Online Learning Podcast: Episode 121 With Kristen Palana

This interview with top Udemy instructor, John Colley is full of some of my very best secret color tricks for making an impact, getting your content noticed, and boosting engagement online.

The podcast is aimed at other Udemy instructors, but my color tips can be easily used by anyone with a website or someone who uses text and images online, in presentations at work, etc.

From the program notes, we discuss pretty much in this order:

  • Introductions and a brief rundown of some of the courses I teach on Udemy and their descriptions.
  • How imaging and color psychology can impact your business
  • What color psychology can mean across borders
  • How gender can affect color choices
  • How to use color to affect the way people think about you
  • How to use color to make your courses more effective
  • How to use color in your lectures/websites/presentations to have a positive impact
  • Where you should use color in your Udemy lectures or presentations
  • Why you should avoid rainbow colors in your text
  • Why you should NEVER (almost never) use pink in an online course or work presentation.
  • Why red and orange can invigorate your audience in the right doses.
  • The importance of hierarchy in your online text
  • Why you need to avoid lack of contrast on your webpage
  • Why its easier to read black text on a white background
  • How to make course images stand out
  • How to make your images stand out to get promoted by Udemy
Extra Audio MP3: Color Tips For Your Website and Images to Boost Engagement
36:37
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Conclusion
2 Lectures 01:03

Use the discussion area here to check back in and tell us how your website is doing now and what else you plan to improve moving forward.

Activity: Check Back In and Tell Us Where You Are At Now
00:12

Thanks so much for taking this course! I hope to see you in my online classroom again soon.

Thank You for Taking This Course! Please Review
00:51
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Appendix/Optional Resources:
1 Lecture 00:22

This is a big list of free resources you can use for your projects.

75+ Resources to Get Free Images, Music, and Videos For Your Projects
00:22
1 More Section
About the Instructor
Kristen Palana
4.4 Average rating
775 Reviews
22,143 Students
17 Courses
Professor, Award-Winning Artist, & Digital Do-Gooder

My goal is to empower ordinary people to do extraordinary things.

Since 2000 I have been teaching graduate and undergraduate university students and adult learners in North America, Europe, Africa, and Asia. I currently live and work in Yangon, Myanmar (Burma) and am a Visiting Associate Professor at the brand new American University of Myanmar

I also lead dynamic workshops and master classes locally and internationally. Recent clients include The UN's World Food Programme (Myanmar), Addis Ababa University (Ethiopia), Mango Group (Myanmar), and The American University of Rome (Italy).

I'm an American/Portuguese multimedia artist and educator and a former tenured Associate Professor of Digital Media (2006-2016) at The American University of Rome where I also co-founded and directed its Film and Digital Media Program.

Besides teaching tens of thousands of students at Udemy and other online platforms since 2014, I'm also a Course Facilitator for the UN-mandated University for Peace (Costa Rica) through their Centre For Executive Education.

My work is exhibited internationally and online and has received a number of awards. I received my MFA from Pratt Institute in Computer Graphics and Interactive Media and also hold a BFA in Painting from Massachusetts College of Art and Design.

I love taking complex topics and making them simple. 

What can I help you with today?