Learn Business Blogging & Social Media PressRoom (Wordpress)

Learn Wordpress w AdAge Power150 Media blogger& create a free social media website & blog w Facebook, Twitter, Instagram
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Instructed by Laurel Papworth Business / Media
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  • Lectures 35
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description

This is a BUSINESS course for Business, Government and Not for Profits: Wordpress can be used for a variety of purposes including hobby blogging and opinion sites. But in THIS course you'll learn how to turn the free Wordpress hosted software into a social media press room for Public Relations, Marketing and general Business students interested in Facebook and Twitter and blogs. If you want to integrate Facebook and Twitter and Instagram and all that good stuff into your website instead of having it sit aside from your channels, this is the course for you. If you are a corporate writer, public relations press release manager, or a small business wanting to create a free website that catches the eye of journalists, and customers on social media, this course will teach you how to create the site, add your own domain name, write articles and publish blog posts, turn your blog articles into an enewsletter and fully integrate social sharing, Facebook and Twitter into your hub/website. If you already have a website or even a Wordpress blog, this course will help you see if it's been set up right to get the most readers, and customers interest.

*** On April 1st This course will be closed to NEW students. I will of course continue to support current and past students. No new students will be accepted after April 1st****

  1. Learn what makes a social media press release "social".
  2. See examples of a social media press room by some of the world's biggest companies and organisations
  3. Practice writing for social media distribution by customers and journalists
  4. Build social media into your everyday website so that the website and Facebook/Twitter work together, not separately
  5. Gain experience blogging for business and learn what makes a successful (and read!) business blog
  6. Brush up on your Public Relations, Marketing, Content and Business skills by creating a website from scratch (no techie bits!) and presenting it to the world
  7. If you complete this course you will have a live, business website with relevant information for both customers to make purchasing decisions and journalists to review and contact you.

What are the Main Features of a Social Media Press Release?

  • A controllable hub (Facebook, Twitter etc are under the control of those companies).
  • Written in the most suitable brand voice (educational, serious, fun, corporate or entertainment)
  • Strong visual branding (colours and logos, and header images)
  • About statements on corporate social responsibility, company history, stories.
  • Contacts such as address of press launch, and maps, email addresses, phone numbers
  • Lots of rich content “social objects" ripe for dissemination on Facebook and Twitter
  • Usable and easy admin and structure – ability to email in a press release and have it go live!
  • Call to action widgets (sign up for email newsletters, download industry PDF, fill in survey)
  • Posts containing: Coupons, offers, competitions, company statements, message from CEO, industry vision.
  • Social sharing also increases SEO and SMO (search and social media optimisation).

Your own personal blogging mentor! 3 hours of videos, a workbook, quizzes, and a question and answer forum where you can ask me any question about Wordpress. I'll even make a video to respond to your question and walk you through it! Provided it hasn't been covered already etc.

My name is Laurel Papworth, I've been blogging for over 10 years (and before then, a "citizen journalist") and have won accolades such as Forbes Magazine "Top 50 Social Media Influencer" and AdAge magazine "Power 150 Media and Marketing Blogger". I have taught this course at University of Sydney and to Corporate and Government in Australia and Asia for 10 years. And I reach 6.8 million people a month through social media.

July 20 2015

What are the requirements?

  • Mac or PC. Don't use a smart device (iphone), a desktop is better.
  • A browser. Internet Explorer users will struggle a little with the embeds but I have a workaround for you! Chrome or Firefox or Safari users will be fine.

What am I going to get from this course?

  • Create a Business Social Media Website with the free software Wordpress
  • Write Social Media Press Release on new products, CEO messages etc
  • Integrate Facebook, Instagram, YouTube, Twitter, Scribd(PDF) and so on into your website
  • Create and Manage a Business or Corporate Blog with Wordpress
  • Add to your Public Relations, Marketing, Social Media products and services for your organisation or clients.

What is the target audience?

  • Marketing, Public Relations and Writers/Editors will gain a lot from the content marketing and social media press release parts of this course.
  • This course is for anyone who is looking to use Wordpress for Business, who is interested in corporate blogging and writing, or who wants to understand how to make sure their website works WITH their social media and not separate from it. It's not for advanced Wordpress users or those who "just want to blog" and aren't concerned about Press or business needs.
  • Small business, retail, work from home people will be able to set up a website for free, that meets their business needs.
  • If you already have a Wordpress site, this will give you training on managing it. If you don't yet have a Wordpress site, this takes you through the correct setup of this free website builder.
  • Students or those studying business, marketing, social media and other business topics will understand how a blog and social media website fits in with a business digital strategy

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction and How to Use This Course
01:37

Welcome to the corporate blogging and social media press room course. Setting up a Wordpress blog for business, integrate it into your other online sites and social accounts. Creating a hub and spoke platform. You'll be writing and putting up a social media press release in your own press room. Don't forget to download the Udemy app on your smart device (iPhone or Android).

NOTE: Please click HD to see the details clearly on the video (double tap the video to see full screen on your iPhone). Also on the right hand side is the Discussion Forum and if applicable, links and resources.

06:06

A starting example. Looking at a formal official website vs the social media newsroom of a major B2B (business to business) company. How they use Wordpress to keep journalists and fans uptodate on their new products, winning awards, corporate social responsibility (social good) and other news.

See how they integrate their social media press releases into their main site, how they use Facebook and Twitter buttons and how they promote their "owned" channels on social media.

NOTE you may want to review the example site AFTER you have completed the course if you find some of the terms and concepts unfamiliar.

Article

This lecture covers:

  • Content social media channels
  • Distribution social media platforms
  • Branded hubs for your social channels
Article

Let's look at the changing usage of social media and traffic - Pinterest! - and the fact that customers share into their OWN networks, from your corporate blog, not onto YOUR channels. #Earned #Owned

Section 2: SETTING UP
06:26

If you ALREADY have a Wordpress account see Section B (below)

A. NEW TO WORDPRESS - GETTING SETUP: Let's get you signed up to the WordPress service (you can create one account but use many names and have many websites with many different titles from the one account). This will take you through setting up your social media website and corporate blog for free.

  • choosing a domain name e.g. mysocialmediapressroom.wordpress.com (changing it later to your own .com etc).
  • Giving Wordpress an email address (for verification) and choosing a username and password
  • Jumping through Themes and Packages as we'll set them up in another lecture.

Link for creating many blogs (you can use one account but have different websites, different URLs, different Admin names etc).

B. ALREADY HAVE A WORDPRESS ACCOUNT? Skip to the 5:35 on the previous video if you already have a Wordpress account (either for a wordpress hosted blog or for your own self hosted blog) or read the TEXT notes attached to this lecture.

If you already have a wordpress account:

Please go login and then click MY SITES in the top left. That will take you to one of your sites global admin panel. Please click <-SWITCH SITE (near the top left) and then click +ADD NEW WORDPRESS in the bottom left.

Alternatively see if https://signup.wordpress.com/start/?step=step-home works for you.

IMPORTANT: Do you already have a Wordpress account? Did Wordpress say "that email address is already in use" or something similar and you found you could just log in?
Learn how to create a second site (sandbox, test or development website) for those that ALREADY have a Wordpress Account. You do NOT want to practice on a site that has visitors and runs your business - make sure you have a second "test" site!

Don't forget to click HD on the video, double tap for full screen, and you can ask me questions in the Discussion forum.

04:34

How to access your new website from any machine and always use TWO tabs. (One to refresh the website, one to edit the website).

A. From where you are (global dashboard)

B at 1:13 the quick and easy way to get to your Admin panel.

Your website will always be [yourchoice].wordpress.com unless you buy a domain name. Your Admin panel will always be at [yourchoice].wordpress.com/wp-admin.

Don't forget to click HD on the video, double tap for full screen, and you can ask me questions in the Discussion forum.

Section 3: Branding Your Site - Header, Layouts and Colours
07:45

In this section we go to APPEARANCE, THEMES and look at some different themes. I recommend that you select the final theme that I suggest to you, just for this course, to follow along with the rest of the exercise. You can change your theme later (it may have more, less or different features than the one I ask you to choose).

04:26

What sort of header should you have? Images and branding is important! APPEARANCE - CUSTOMIZE is the area we are working in. Choose a header image already there (and take it off RANDOMIZE). The next video is creating and uploading your own header image.

Check your website is mobile and smart device friendly.

Don't forget to click HD on the video, double tap for full screen, and you can ask me questions in the Discussion forum.

Article

IN DISCUSSION FORUM: What sort of header should you have? If you were to have more than one header, choosing different ones for different times, how would you organise that?

I'd love to know what you are thinking - please join in in the Discussion forum.


Don't forget to click HD on the video, double tap for full screen, and you can ask me questions in the Discussion forum.

09:55

How to design header images by changing the background colour, size, photos/drawings and then how to download those images. How to upload to your corporate blog and social media newsroom those Header images.

Please follow the instructions and and check the size of the image.

Don't forget to click HD on the video, double tap for full screen, and you can ask me questions in the Discussion forum on the right.

02:52

Downloading just one header image at the correct size. Uploading your image to your social media website so it is the new Header image for your blog.

03:35

This Lecture covers:

  • What is the Header Image?
  • Navigation bar (navbar menu) and sidebar with widgets/apps? How to use them?
  • Difference between a Post (article) and a Page (static information). What sort of posts should you be writing?
A Quick Introduction.
Article

Exercise to work on the structure of your own site.

Section 4: WEB PAGES: Setting Up WordPress Pages Properly
06:03

In this lecture:

We create a webpage, with press room contact information, press launch maps and so on.

06:26

In this lecture:

  • learn the importance of backstory for business website
  • how to create an About Page
05:16

This lecture covers:

  • Developing a brand voice for your social media press room or hub
  • creating an About Page for your website or blog.
Section 5: ARTICLES: Creating Press Releases and Blog Posts
Article

The key features of a social media press release and some comparisons with a non-social media press release (traditional newswire). Writing one and collating the assets and so on.

08:29

In this lecture:

  • Writing a brief press release
  • Adding a video interview or rich data as a shareable social object
04:59

For your launch or news:

  • Pre write a Facebook Status Update and a Tweet.
  • Embed them in your newsroom or blog
  • Encourage readers to share the prewritten news!
Section 6: Categories: Your Newspaper Sections
07:07

In this lecture:

  • Decide on your structure
  • Examples: New Products, Staff News, Competition, Special Offers, Investor Relations
  • Implement a Category system
Note: Parent Categories are the main subjects (e.g. Lifestyle) and Child Categories are sub-categories of the main category (e.g. Lifestyle/Fashion or Lifestyle/Food).
Article

When you've been writing for a while, the categories will be obvious.

For large organisations:You might decide on Monday to cover a job in your organisation (Working With Us Category or Jobs Category). Tuesday might be devoted to social good and corporate social responsibility (GivingTuesday). Wednesday might be inspirational, high tech or unusual (#HumpDay) and Thursday might be raising awareness of the history of the organisation or product (#throwbackthursday or #TBT). They can all be categories.

Small Business: Monday might be a HowTo use the product (Category:Help) Tuesday might be Industry News, Wednesday might be New Products and so on.

QUESTION: What are your categories? Let me know in the Discussion forum!

07:58

In this lecture:

  • How to create menus for your website
  • Where to place the menus
  • Easy Navigation for readers, journalists, bloggers and other information disseminators.
Section 7: Creating Sustainable Content: Sidebars on Wordpress
04:00

In this Lecture:

  • A comprehensive About box for your blog
  • Contact Me for Press Information
05:23

Nothing to be scared of, just a little bit of coding.

In this lecture:

  • How to write HTML code
  • Adding a hyperlink to text
Remember: *<a href="html://your link">your link text </a>* you must use both sets of quotation marks but don't use the asterisks.
05:32

Whether your sidebar is on the left or right hand side, this lecture will take you through

  • how to add a product image on the sidebar
  • how to link it to a product page
06:13

Want to get more Likes on your Facebook Page? Worried about sending people from your website to Facebook (will they ever come back?) This lecture takes you through the Facebook API app (website widget) and adding it to your blog and social media website. Remember: Do not add a personal profile (friend), you must add a business Page (Like).

10:04

Now is your opportunity to explore widgets (apps) for Wordpress:

  • Social Media Icons
  • YouTube channel: Go to https://www.youtube.com/account_advanced and note YouTube User ID and YouTube Channel ID.
  • Instagram
  • Categories
  • Follow Button
  • Follow Blog (for email newsletter from articles posted on this site)
  • Adding Search
  • Popular Pages/Posts
Would you like an extra lecture? On which widget or app? let me know in the Discussion forum!
Section 8: Making Website Content Shareable on Facebook and Twitter and so on
07:41

Make your press releases - each article, each news post - shareable and distributable. Not onto your OWN Facebook Page but into your customer's and their friends newsfeeds and Twitter timelines. Peer to peer promotion.

EXAMPLE: No Sharing Buttons IMAGE
Preview
Article
03:18

In This Lecture:

  • Change the Name of the Site
  • Change the Header TEXT
  • Make the Header Text vanish (if you are using XYZ News Room in a Logo)
  • Remember: Appearance>Customzie>SiteTitle lets you hide the header text completely.
02:58
Learn how to:
  • Hide your Wordpress press room until the client signs off or you are ready with the content
  • Export the articles and Pages so you can take them to another Wordpress site
  • Import the articles and Pages etc to the new Wordpress site
  • Delete the old Wordpress site (always check the new site first!)
Section 9: Outro and Final Points
Article

Examples of social media press rooms

Outro reviews and discussions.
01:33
3 questions

3 Quick questions - did you get all that? :)

8 pages

Please click Resources to download the PDF Wordpress Corporate Blogging workbook

Article

Social media courses on Facebook, social media strategy, Twitter, social media campaigns, automate, monitoring dashboards and so on. 

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Instructor Biography

Laurel Papworth, Forbes "Top 50 Social Media Influencer" University Lecturer

I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media. My personal social media: Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 (AdAge Magazine) Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.

Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. I have taught social media for businesses at University of Sydney for 10 years and I have 7,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).  I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention. 

I personally have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention and have around 7,000 online students. 

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