WordPress SEO & The Yoast SEO Plugin
4.4 (73 ratings)
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WordPress SEO & The Yoast SEO Plugin

Get Free Organic Traffic by learning SEO for your WordPress Website
4.4 (73 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,404 students enrolled
Created by Steven O'Sullivan
Last updated 11/2016
English
Current price: $10 Original price: $100 Discount: 90% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 9 Articles
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Generate more Free Traffic to your WordPress website using keywords that make you more money.
  • Set up the Yoast SEO plugin the RIGHT WAY and optimize your blog posts for maximum effectiveness.
  • Ethically ‘Spy’ on your competition and discover the keywords they rank for.
  • Optimize all of your posts and pages so people and search engines can find you.
View Curriculum
Requirements
  • You will need to have your own self-hosted WordPress website.
  • You should have a basic understanding of WordPress, how to install plugins, and how to write and publish blog posts.
Description

*** Newly Updated November 2016 ***

Get the most out of your WordPress SEO by setting up the Yoast SEO plugin for optimum results!

The section on How to Set Up the Yoast SEO Plugin has just been revised with up-to-date information and tutorials on the latest version of the plugin. 

**************************************************************************************************************************************

Over 1000 students enrolled in the first 24 hours of the official course launch.

I designed this course for the average small business owner who already has a WordPress site and wants to get more free organic traffic.

The course is designed to walk you through the foundation of Search Engine Optimization and take the mystery out of SEO, allow you to confidently choose what I call “Money Keywords”, install and setup WordPress SEO plugins that allow both people and the search engines to love your site, and easily do what your competition is missing out on.

The ideal student for this course is an entrepreneur or small business owner who already has their own WordPress website, has a basic understanding of WordPress, knows how to install plugins, and how to write and publish blog posts.

There are no other requirements or prerequisite courses. Just come with an open mind and be ready to learn.

If you’ve struggled in the past with little or no traffic to your site, you’ve tried SEO before and just couldn’t understand it, or you are a content creating machine with no visitors to your blog posts, then this course is for you.

Don't wait another minute to start getting more traffic to your WordPress site and make more sales as a result.

Sign up now!

Who is the target audience?
  • This course is for business owners, bloggers, marketers, Realtors, and other solo entrepreneurs who are new to SEO and want to get more traffic to their WordPress website.
  • This course is also perfect for those with some understanding of SEO and want to learn how to setup and use the Yoast SEO plugin correctly.
  • If you do not use self-hosted WordPress, this course will not be good for you.
  • This information will not work with WordPress.com blogs.
  • Those with advanced SEO skills may find this course too basic.
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Curriculum For This Course
Expand All 67 Lectures Collapse All 67 Lectures 03:46:34
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Introduction
1 Lecture 03:23

Welcome to WordPress SEO & The Yoast SEO Plugin. I’ll describe what you’ll learn and who the course is for.

Preview 03:23
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The Foundation of SEO
10 Lectures 25:27

An Overview of Search Engine Optimization aka SEO

What is SEO?
05:20

Why SEO is Essential for your WordPress Website

Preview 01:34

While Google is the most important search engine, there are many other search engines out there that can be important tools for understanding your website visitors. Follow along as we explore these alternative search engines.

Everything is a Search Engine
06:31

Give Google (and your visitors) what they want

The "Search Engine" in SEO
02:04

You must understand what the Index is and how it works. It's critical for your success.

The Index
01:02

Now that you understand what the Index is, you'll want to be sure that all of your important pages, posts and other content have been added to the Index so your content can be found when searched for.


Getting Indexed - Part 1
00:37

Understanding what SERPs are, also known as Search Engine Results Pages.

SERPs
01:11

Regardless of what some say, keywords are alive and well. In this lecture we’ll explore what keywords really are and some guidelines on how to select them.

Keywords are Key
03:23

There are 3 distinct parts to SEO; on-page, off-page and technical SEO. Which ones should you focus on? Let’s find out.

The 3 Parts to SEO
02:37

It’s important to know where your visitors are coming from. If you don’t know, you can’t do anything to change it.

How do people find you, your products, and services?
01:08

If you understand the basic foundation of SEO, you're ready to move on to learn some of the tools. Before you go, take this short quiz and check your understanding.

SEO Foundation Quiz
5 questions
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The Tools
8 Lectures 26:39

Learn how to use these easy and free keyword research tools and how to choose good keywords to start with.

Keyword Research Tools
08:18

Is WordPress a website, a blog, or both? A few key things you need to understand about WordPress.

WordPress
02:02

Your site structure and permalink settings can make a huge difference in how Google sees your site.

Too many people don’t set up their WordPress site correctly. Learn the right way to set it up to dominate the competition.

Setting Up WordPress to Dominate
02:55

Using categories and tags (also known a taxonomies) correctly make it easy for your visitors to find the content they're looking for and it makes it easy for Google to understand what your site and posts are about.

Lecture: WordPress Categories and Tags
02:42

Discover my “Secret Sauce to SEO” with these essential WordPress plugins.

Preview 03:46

If you have a “Brick and Mortar” store (a physical location), then you must include one of these Local SEO plugins.

Local SEO Plugins
03:26

Don’t make this one deadly mistake (and don’t tell your competition). Discover how and why to edit your profile settings now.

Update your Profile Settings
03:07

Now you need to do some keyword research and additional site setup. Use this assignment to catch up and get ready for the next section.

  • Do your own keyword research
  • Set up your WordPress site
  • Install your SEO plugins
*Practice Activity* Keyword Research and Setup
00:23
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* How to Set up the Yoast SEO Plugin - 2016
12 Lectures 01:06:49

I've just completed the update to the Yoast SEO Plugin section. See the lecture for more information.

Pre-Introduction
00:26

This is the introduction to How to Set up the Yoast SEO Plugin. 

First, most people who install this plugin don’t do anything other than activate it, and move on from there. So, setting it up correctly for your site puts you out in front of most WordPress website owners.

Second, this is only one of the SEO plugins I recommend. Hopefully you got a copy of my report on the Top 11+ Must Use SEO WordPress Plugins for 2016. And hopefully you went through the report and installed some of those plugins to your site.

If you didn’t get the report, I’ve put a copy of it either below this video or in the notes section, depending on where you are watching this.

Third, simply setting up the Yoast SEO plugin will not fix your SEO woes if you don’t optimize each page and post on your site, and continue to optimize each new page and post as you go.

So whether you’re a seasoned content marketer or you’re just starting your WordPress site, you’re in the right place.

The following lessons will walk you through each section of the plugin so you’ll understand what each setting does and what you should choose without the guesswork. 

Introduction
04:45

Setting up the Yoast SEO plugin with the Configuration Wizard

If you are just installing the Yoast SEO plugin for the first time on your site, things will look a little different than with the older versions of the plugin. To start, you’ll only see 3 choices in the nav bar on the left of the dashboard.

They are...

  • Dashboard
  • Search Console
  • Go Premium

If you’ve previously installed the plugin and your version gives you more options than shown here, you can skip this video if you want, or it may be interesting for you to see how the Configuration Wizard works. Your choice.

The Configuration Wizard
05:52

In this lesson I’ll take you through the General Settings in the Yoast Dashboard. 

At this point, you should have the plugin installed and activated already, but if not, go to the link I’ve listed below or in the notes, then install and activate the plugin. Make sure you have the most current version of the plugin installed before you go any farther.

https://wordpress.org/plugins/wordpress-seo/

The rest of of this lesson is on the General Settings section of the plugin.

General Settings
06:47

In this lesson, we’ll be working on the Titles & Metas section. This is one of, if not, the most important section of the Yoast SEO plugin. Take your time going through the lesson, and ask questions if  you aren't clear on any of the settings.

Titles and Metas
14:14

In this lesson, we will set up all of our social media profiles. 

You want to pick your main accounts associated with your website. So if you have company or business social accounts, enter those URLs. Otherwise, just enter your personal social media accounts as desired.

Here is the link for the Twitter Validation page I mention in the lecture - https://cards-dev.twitter.com/validator

Social
07:19

This lesson is on XML sitemaps.

If you don’t already know, an XML sitemap is a document that helps Google and other search engines better understand your website while crawling it. XML stands for Extensible Markup Language. Luckily, you don’t need to remember what XML stands for, you just need to know that having these sitemaps will help your SEO.

Sitemaps
05:25

The Advanced Settings

In advanced settings we’ll be going over Breadcrumbs, Permalinks and RSS settings.

Advanced Settings
11:14

This lesson is on the Tools section of the Yoast SEO plugin.

There are 3 tools you may want to use.

  • Bulk Editor
  • File Editor
  • Import and Export

Pay attention to this lesson, as some of the tools available to you can break your website.

Tools
03:26

This lesson is on connecting the Yoast plugin to your Google Search Console account.

Before you take this step, you have to have your website connected to your Google Search Console inside of Google analytics, or this won’t work. 

Search Console
01:37

First, this is not an endorsement of the Yoast SEO premium plugins or extensions, I just want to be thorough by covering all sections of the plugin.  You’ll have to decide if any of the premium products are right for you.

On the Go Premium page you’ll find information about the Premium version of the plugin as well as Extensions for Video SEO, News SEO and Local SEO. 

Go Premium, Extensions + Help and Variables
03:25

Some final thoughts for you on setting up the plugin and SEO in general.

Wrapping it Up for the Yoast SEO Plugin
02:19

Did you set up the Yoast SEO Plugin correctly? Here's a short quiz to test your knowledge.


The Yoast Quiz
5 questions
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Content
4 Lectures 09:54

Since Google can’t watch your video or see what’s in your images and photos (yet), your words are what Google uses to judge your website. Learn what's important to make Google and your readers happy!

Notes for me: adding other H tags, using bold and Italic, white space, bullets and numbered lists.

Your Words Matter
01:55

Often overlooked, proper image SEO can really boost your rankings and visibility.

Images and SEO
06:08

Text and images aren’t the only things that Google (and people) like to see in your posts. We’ll review some of the other possibilities, and they're totally fun!

Other Types of Content
01:38

Students will write a new blog post or page on their own WordPress website to optimize in the next section.

*Practice Activity* Write a blog post or page
00:13
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The SEO Green Light
7 Lectures 16:09

Even though we are courting Google, learn why to optimize your posts for people first.

Preview 01:56

Just installing and correctly setting up the Yoast plugin isn’t enough. Now you need to optimize your post using the built in tools in the post editor.

Using the Yoast SEO Plugin
06:56

The Yoast SEO plugin was just updated to version 3.0 with some major changes to look, access and functionality. Watch this video to see what's new.

Yoast SEO Plugin 3.0 Updates
03:55

Here are the example posts I mentioned in the previous lecture.

Example Posts
00:19

Optimizing your pages can be a challenge, we’ll go over some tips and when not to worry about the ‘Green Bullet’.

Optimizing Your Pages
01:49

I’ll walk you through how to optimize an example post so you can see how I approach getting the coveted ‘Green Bullet’.

Optimizing Your Posts
01:04

See if you can get a 'Green Bullet' while keeping the post or page people friendly.

*Practice Activity* Optimize Your Post or Page
00:10
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Traffic
4 Lectures 07:11

Your web pages can’t be found unless they are in the index. Learn this simple trick to see which pages are indexed and which are not.


Preview 04:24

Gain new insights on the difference between attracting people to your website and promoting your website to increase traffic.

Attraction or Promotion?
01:23

Does having more pages and posts on your site add to your authority and ranking in Google? The answers might surprise you.

More is Better (but not always)
01:06

Now that you understand more about getting traffic to your website, find any pages on your site that are not indexed (that should be) and submit them for indexexing with the tools from ‘Getting Indexed - Part 2”.

*Practice Activity* Find your unindexed posts and pages
00:18
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Marketing
3 Lectures 05:51

Understand the difference between inbound and outbound marketing. You've got to know which way you're going!

Inbound Marketing vs. Outbound Marketing
01:47

Learn about content marketing and why it’s the hottest way to bring high-quality traffic to your website.

Content Marketing
02:21

Is blogging still a viable way to earn money online? Discover which marketing method is right for you.

Blogging
01:43

Marketing Quiz
3 questions
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Link Building
6 Lectures 12:20

What are internal links and how to use them for SEO purposes both for people and the search engines.

Internal LInks
02:02

Wait, what? Learn what external links are and whether you should use the nofollow tag or not.

External Links
04:36

What are inbound links? Why some are better than others and why some can really hurt your reputation.

Inbound Links
02:45

How using social media is the easiest way to get links and traffic to your site. But not all links are created equal. Where to best invest your link building efforts.

Using Social Media for Links
01:42

Avoid this rookie mistake with social sharing! Learn how in this lesson.

Social Sharing Buttons
00:55

Build some links and share your content.

*Practice Activity* Build 5 Links
00:20
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Conclusion
2 Lectures 00:55

A general review of the course so far.

Course Review
4 pages

A few final thought from the Teacher on using SEO to build your following, and increase the traffic to your website.
Final Thoughts
00:55
2 More Sections
About the Instructor
Steven O'Sullivan
4.4 Average rating
77 Reviews
1,415 Students
2 Courses
Online Marketing Expert and Strategist, Coach, Consultant, and Writer

Steven O'Sullivan - Digital Marketing Expert, Consultant, WordPress SEO and Writer

Teaching small business owners is my passion. Helping entrepreneurs and solopreneurs to achieve their goals is my daily process. Learn from a wealth of experience.

I've been a self-employed entrepreneur for over 25 years. I've successfully owned and run a landscape construction business, a mortgage brokerage, sold real estate and most recently an internet marketing expert, consultant and teacher.

I've made all the mistakes for you, wasted all the money on useless marketing programs for you, so you don't have to. I've made and lost hundreds of thousands of dollars over the years and you get to benefit from all this expensive experience included in the price. No extra charge.

Teaching and Courses

I first began teaching around 2004 at my mortgage company. I taught a class on personal budgeting. That might sound boring, but it was actually pretty fun. After that, I was hooked.

Later I taught Realtors at Keller Williams about productivity, marketing, business budgeting, organization, goal setting and more. A few years later I joined Coldwell-Banker and began teaching social media, blogging, WordPress, SEO, and marketing. I also consulted with their Top Producing Real Estate Agent and the company's Broker.

In 2007, I started another company revolving around online marketing.
My tagline was "I Make You Famous on the Internet", and that's just what I did for my clients. Since then I've consulted with dozens of private companies, created courses on Kindle Publishing, Video Marketing, and developed WordPress plugins for marketers.

But now I'm back to teaching, what I love. And I want to reach a larger audience, which is why I've chosen Udemy.

I look forward to getting to know you and helping you along your journey to success.

Let's Do This,
Steve