WordPress: SEO, Marketing and Ecommerce
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WordPress: SEO, Marketing and Ecommerce

Turn your WordPress site into business by getting it search engine-optimized
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2 students enrolled
Created by Packt Publishing
Last updated 5/2017
Current price: $10 Original price: $125 Discount: 92% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know how to search engine-optimize your WordPress site.
  • Get your site to show up in search results on Google.
  • Explore secret tricks only seasoned web marketers know about to drive traffic to your site
  • Discover how to set up an E-Commerce store so you can start selling on your WordPress site.
  • Create sales funnels that will allow you to capture leads through targeted advertising.
  • Master the basics of Facebook Marketing and Google Ad Words.
  • Learn the big secret online marketers don't want you to know!
View Curriculum
  • A hands-on course with a step-by-step approach using humor and vast knowledge of WordPress.

WordPress is one of the most popular website-building platforms in use today. It's easy to learn, has great features, and (best of all) it's free.

One of the main things you will want to do once your website is done is get it seen by search engines. Search Engine Optimization is a very deep subject and can take a long time to master since it is changing all the time. But there are things you can do to give yourself a better chance at becoming more visible. This course will go over SEO and SEM (Search Engine Marketing) techniques that will get your site seen by search engines.

Andros T. Sturgeon

Andros T. Sturgeon is the founder of Starchild Interactive, a web development and online marketing firm located in Ojai, California. Andros has been helping people with online marketing, videos, and websites for over 20 years. Andros's father was the science fiction writer Theodore Sturgeon who wrote for the original Star Trek television series and coined the phrase "Live Long and Prosper." While not working, he likes to spend time with his family.

Who is the target audience?
  • This course is for anyone who has built a website using WordPress and now wants to drive traffic to it. If you want to set up an online store and get people to buy things from you so you can make money, this course is for you.
Compare to Other Marketing Strategy Courses
Curriculum For This Course
30 Lectures
Setting Up Your SEO
6 Lectures 36:48

This video provides an overview of the entire course.

Preview 01:32

This video will go over how your page should be structured so Google will like it.

Web Page Structure

Google Analytics is a free tool from Google that allows you to see how people come to your site.

Setting Up Google Analytics

Google webmaster tools is another free tool from Google that allows you to directly tell Google what is on your site.

Google Webmaster Tools

The Yoast Plug-in is the easiest way to make sure your site is SEO friendly. We will show you how to use it.

The Yoast Plugin

The site map is the thing Google looks at when it is submitted to a search engine. This will video will tell Google exactly what to look for on your site.

Submitting a Sitemap to Google
Plugins that Make Your Site Better
11 Lectures 34:48

This plug in helps speed up your site.

Preview 03:11

This will make your site safer from hackers.

Wordfence Security

One of the most popular plug-ins available, this will allow you to put an email form on your site.

Contact Form 7

Akismit is one of the best spam blockers out there. This will show you how to use it


Jetpack is one plugin that has many different features. It will add extra handy features to your site.

Jetpack by WordPress.com

Woo Commerece is a free plugin that will allow you to turn your WordPress site into an online store


Google Analytics allows you to see who comes to your site and what they do once they are there.

Google Analytics

Facebook Pixel puts a small piece of code from Facebook on your site. It allows you the ability market to people on Facebook

The Facebook Pixel

This plugin will allow you the ability to back up your site automatically.


Add some character to your site with Google Web fonts. With hundreds available, you can add some real style to your website.

Google Web Fonts

WP Smush will make your photos smaller in data size without compromising quality. It can speed up your site.

WP Smush Pro
Building a Landing Page
5 Lectures 39:41

How to go about online marketing?

Preview 04:06

What are the different types of marketing?

The Types of Marketing You Can Do

What are customer avatars?

Targeting Demographics

What is a Google keyword planner?

Google Keyword Planner

What is Facebook marketing?

Facebook Marketing
Building a Landing Page
5 Lectures 17:22

This concept explains what a landing page is and why you need one

Preview 03:41

In this video we will learn about the anatomy of a landing page.

The Elements of a Landing Page

What goes on your landing page depends on who you are trying to reach. This video will go over how to target the people you want to convert.

Messaging to Your Demographics

Facebook Pixels allow you to track people through Facebook so you can advertise to them

Inserting Your Facebook Pixel

Growing your list is a way to get peoples email and sell them things directly. This video will go over the basics.

E-mail Marketing
How to Get Visitors to Your Website
3 Lectures 11:04

In this video we will learn why Video marketing is a powerful way to get people to your site.

Preview 05:36

In this video we learn to create a blog for your site. Nothing is better than blogging to attract people


In this video we learn to Podcast. It is another powerful tool you can use to attract visitors.

About the Instructor
Packt Publishing
3.9 Average rating
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58,938 Students
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Tech Knowledge in Motion

Packt has been committed to developer learning since 2004. A lot has changed in software since then - but Packt has remained responsive to these changes, continuing to look forward at the trends and tools defining the way we work and live. And how to put them to work.

With an extensive library of content - more than 4000 books and video courses -Packt's mission is to help developers stay relevant in a rapidly changing world. From new web frameworks and programming languages, to cutting edge data analytics, and DevOps, Packt takes software professionals in every field to what's important to them now.

From skills that will help you to develop and future proof your career to immediate solutions to every day tech challenges, Packt is a go-to resource to make you a better, smarter developer.

Packt Udemy courses continue this tradition, bringing you comprehensive yet concise video courses straight from the experts.