WordPress is one of the most popular website-building platforms in use today. It's easy to learn, has great features, and (best of all) it's free.
One of the main things you will want to do once your website is done is get it seen by search engines. Search Engine Optimization is a very deep subject and can take a long time to master since it is changing all the time. But there are things you can do to give yourself a better chance at becoming more visible. This course will go over SEO and SEM (Search Engine Marketing) techniques that will get your site seen by search engines.
Andros T. Sturgeon
Andros T. Sturgeon is the founder of Starchild Interactive, a web development and online marketing firm located in Ojai, California. Andros has been helping people with online marketing, videos, and websites for over 20 years. Andros's father was the science fiction writer Theodore Sturgeon who wrote for the original Star Trek television series and coined the phrase "Live Long and Prosper." While not working, he likes to spend time with his family.
This video will go over how your page should be structured so Google will like it.
Google Analytics is a free tool from Google that allows you to see how people come to your site.
Google webmaster tools is another free tool from Google that allows you to directly tell Google what is on your site.
The Yoast Plug-in is the easiest way to make sure your site is SEO friendly. We will show you how to use it.
The site map is the thing Google looks at when it is submitted to a search engine. This will video will tell Google exactly what to look for on your site.
This will make your site safer from hackers.
One of the most popular plug-ins available, this will allow you to put an email form on your site.
Akismit is one of the best spam blockers out there. This will show you how to use it
Jetpack is one plugin that has many different features. It will add extra handy features to your site.
Woo Commerece is a free plugin that will allow you to turn your WordPress site into an online store
Google Analytics allows you to see who comes to your site and what they do once they are there.
Facebook Pixel puts a small piece of code from Facebook on your site. It allows you the ability market to people on Facebook
This plugin will allow you the ability to back up your site automatically.
Add some character to your site with Google Web fonts. With hundreds available, you can add some real style to your website.
WP Smush will make your photos smaller in data size without compromising quality. It can speed up your site.
What are the different types of marketing?
What are customer avatars?
What is a Google keyword planner?
What is Facebook marketing?
This concept explains what a landing page is and why you need one
In this video we will learn about the anatomy of a landing page.
What goes on your landing page depends on who you are trying to reach. This video will go over how to target the people you want to convert.
Facebook Pixels allow you to track people through Facebook so you can advertise to them
Growing your list is a way to get peoples email and sell them things directly. This video will go over the basics.
In this video we will learn why Video marketing is a powerful way to get people to your site.
In this video we learn to create a blog for your site. Nothing is better than blogging to attract people
In this video we learn to Podcast. It is another powerful tool you can use to attract visitors.
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