Wordpress SEO is a course that will teach you how to optimize your Wordpress website for Google and other search engines. Wordpress is a fantastic platform for building websites, but can produce a lot of SEO challenges out of the box. Most notable is the duplicate content issues that can get your site penalized by the search engines.
Wordpress SEO will teach you how to set up your Wordpress website in an efficient and search engine friendly manner, to minimize duplicate content and to maximize your exposure in the search engines.
You will learn:
By the end of this course, you will be confident and proficient at on-site SEO of a Wordpress website. You will understand the main problems caused by Wordpress out-of-the-box, and how to avoid them.
Unlike a lot of SEO courses, you won't be no-indexing category and tag pages. You'll be setting them up as powerful pages that can rank really well in Google.
You'll also understand the importance of certain areas of your web page in terms of SEO power, and how to maximize those areas for better search relevance and rankings.
Most importantly, by the end of this course, you will know the benefits of using the Google Search Console. You'll have your website integrated into the search console so that Google will notify you of any problems with your site (like indexing, downtime or malware). You'll also be comfortable using the tools included in the Search Console to help you better optimize your page listings in Google. You'll be able to identify keywords that your site is rankings for, the average positions of those pages in Google, and what percentage of people click on your listing. Armed with that information, you can set about testing and tracking to see if you can increase click through rates, which translates to increased website traffic.
As with all of my courses, I am only a message away. Any problems or questions will be quickly answered in the course discussion area.
Wordpress is a great tool, but out of the box it creates a lot of duplication that can get your site in trouble at the search engines. Watch this video to see how one piece of content was duplicated in it's entirety across several pages on a new Wordpress website.
The Google Search Console is a webmaster's best friend, alerting you to problems on your site, and giving you the tool you need to effectively manage and promote your website in Google.
The robots.txt file helps to control bots that visit your website. A few years ago, it was necessary to have one with a Wordpress site. Today, not so much.
XML Sitemaps have one primary goal. To let the search engines know what content you have on your website, and how often it is updated.
Web hosts come in all different flavours, and most expensive is not always the best. In this lecture, I'll tell you what to look out for.
Since page loading speed is so important, you really need a way of measuring the page load times. This free tool will allow you to see how long visitors are waiting for your pages to load, and also where the bottlenecks are.
A Content Delivery Network or CDN for short, is a network of servers that can help load times of your website. Some web hosts include a CDN as part of the fee.
A caching plugin can increase the speed of your page loads. W3 Total Cache is free, and one of the most popular.
Breadcrumb navigation can often be found at the top of web pages, underneath the header/logo. This lecture looks at their value from an SEO point of view.
The internet is built on links. So is your website. Related content should link to each other, keeping visitors on site longer, and helping Google understand what your content is about.
YARPP is a free Wordpress plugin that can help link your related content together. This tutorial will take you through the basics of setting it up on your site.
C.I. Backlinks is a commercial plugin, that help create a natural contextual links in your content.
This tutorial looks at creating custom menus for your site. Most themes have one or two places set up for menus, so this gives you the opportunity of putting the most important areas of your site in front of your visitors.
It's a good idea to create custom sidebars for different sections of your site. This lecture looks at how you can do this.
Dynamic widgets is a plugin that allows you to control which widgets appear on different posts/pages of your site. It's possible to have widgets that only appear on a single post, or widgets that appear on all posts in a given category, plus lots more. This lecture looks at setting up the Dynamic Widgets plugin.
In terms of conversion rates, there are some pages or posts that are better off without a sidebar. Fortunately with Wordpress, switching off a sidebar on a single post is very easy.
Permalinks define the structure of the URL for the pages on your website. Choosing a good permalink structure is essential to good SEO.
You may want to change the filename of your post when you publish it. It's very easy to do. This lecture shows you how.
Does it matter whether your site uses WWW. or not? This lecture explains why it can matter.
The, a, it, and.... These are stop words, and not very useful for SEOs. This lecture looks at stop words, and why they are important to you.
Don't automatically approve comments. Not only does it cause a security risk for your site, it also makes your site a spam magnet.
Pingback and trackback notifications used to be useful, but when spammers started abusing them, they became a nuisance. This lecture explains more.
Old files can be the biggest security risk on your website. It's important that everything is updated, as updates include security patches.
Old files are a security risk. Delete themes and plugins that you don't use.
The internet was built on links, and linking out to authority sites is natural. Not only does it help your visitors find relevant information, but it also helps associate your web page with other content on the same topic.
If you ever want to link to a web page that you don't want to "vote for", use the nofollow tag.
Sitewide links on a website are a bad thing. Wordpress used to include a "blogroll" in early versions, with pre-populated links to other sites. From an SEO point of view, this is a very bad idea.
Categories are a powerful way of categorizing your content. However, they can also cause duplicate content issues if you are not careful.
Tags give you another level of categorization with your posts, but used incorrectly, tags can easily get your site penalized.
Adding introductions to category and tag pages can make them into useful pages for the visitor too.
Archive pages are one of the main culprits when it comes to duplicate content on a Wordpress website. This lecture discusses how to deal with them.
I have written and published a number of books that are available on Amazon, including best selling books on Wordpress ("Wordpress for Beginners 2017") and search engine optimization ("SEO 2017 & Beyond"). I also run a website called ezSEONews, where I teach my visitors and newsletter subscribers a number of skills required for running a successful website.
As an ex-schoolteacher, I hope I can make complicated topics simple to understand. I certainly enjoy trying!