WordPress SEO — Optimize Your Site For Search Engines
4.5 (17 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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WordPress SEO — Optimize Your Site For Search Engines

A complete guide to WordPress SEO and how you can optimize your site to drive unlimited free, organic search traffic
New
4.5 (17 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,025 students enrolled
Created by Brad Merrill
Last updated 8/2017
English
Current price: $10 Original price: $100 Discount: 90% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Optimize your WordPress site to rank higher on Google and other search engines
  • Understand how search engines work and what they're looking for
  • Optimize your website's underlying code and metadata to help search engines understand exactly what you have to offer
  • Choose an SEO-friendly WordPress theme and properly configure your template settings
  • Improve your site's speed and performance (Google uses this as a ranking signal)
  • Choose the right keywords to target and create high-ranking content on any topic
View Curriculum
Requirements
  • No prior SEO or web development experience necessary. If you can use WordPress, you can follow this course.
Description

This course is an all-inclusive beginner's guide to WordPress SEO (search engine optimization).

Over the last few years, WordPress sites of mine have been able to achieve high search rankings for a wide variety of keywords, resulting in millions of page views of free, organic traffic.

Through massive amounts of research as well as a good deal of trial and error, I've developed a deep understanding of the inner workings of WordPress, the various ranking signals that Google and other search engines use to deliver results, and the relationship between the two.

To be sure, WordPress plays pretty well with search engines right out of the box. But I've learned that there are a lot of ways to further optimize your site to maximize your exposure.

In this course, I'll lay out a step-by-step SEO roadmap that you can follow to optimize your site and your content using the best practices that Google and other search engines like to see.

Here are some of the things we'll cover:

  • How search engines work, what they're actually looking for, and how you can leverage that to your advantage
  • How to configure your WordPress settings to ensure your site is accessible to search engines
  • How to optimize your site's underlying code and metadata to help search engines understand exactly what you have to offer (don't worry, we use plugins for this—no web development experience necessary!)
  • How to choose the right WordPress theme and how factors like responsive design, breadcrumbs, external links, and duplicate content can impact your SEO
  • How to improve the speed and performance of your site (Google uses speed as a ranking signal)
  • How to choose the right keywords to target
  • How to create amazing, high-ranking content on any topic—regardless of the competition

The goal of this course is to give you all the tools you need to dominate the search results with your WordPress site. If that sounds good to you, I hope to see you inside!

Who is the target audience?
  • Anyone who has a WordPress site and wants to drive more traffic from search engines
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Curriculum For This Course
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Introduction
2 Lectures 05:15
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Understanding Search Engines
2 Lectures 03:32

How Search Engines Work
01:55
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Basic WordPress Settings
3 Lectures 02:54
Making Sure Your Website Is Accessible To Search Engines
00:58

Setting Up SEO-Friendly Permalinks
01:26

WWW Or No WWW?
00:30
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Site Structure And Metadata
5 Lectures 09:03
Structure & Metadata Intro
01:20

Optimizing Your Page Titles For SEO
04:41

Customizing Your Meta Descriptions
01:05

Adding Social Media Metadata To Your Site
01:19

Creating A Dynamic XML Sitemap
00:38
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WordPress Themes & Template Settings
6 Lectures 09:59
Themes & Template Settings Intro
00:39


An Underutilized Way To Customize Your Search Snippet
01:29


Avoid This Potentially Dangerous Habit
01:10

The WordPress Duplicate Content Problem (And How To Fix It)
03:07
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Speed & Performance
6 Lectures 06:27
Why Your Site's Performance Matters For SEO
00:28

Plugins And Their Impact On Performance
01:25

Setting Up A Caching Plugin To Speed Up Your Site
01:01

Using A CDN To Reduce The Load On Your Server
01:39

Are You Using The Right Web Host?
00:51

Monitoring Your Site's Performance
01:03
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Setting Up SSL (HTTPS) With WordPress
2 Lectures 06:21
What Is SSL, And How Could It Impact Your SEO?
02:20

The Easiest Way To Set Up SSL (HTTPS) With WordPress
04:01
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SEO-Friendly Content
6 Lectures 12:42

Content Analysis: Is Your Content Fully Optimized?
01:02

How To Choose The Right Keywords And Create High-Ranking Content On Any Topic
05:03

Does Keyword Density Matter?
01:41

The Importance Of Internal Links
02:17

Optimizing Your Images For SEO
00:53
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Wrapping Up
2 Lectures 02:23
Measuring The Results Of Your SEO Campaign
02:01

Wrapup
00:22
About the Instructor
Brad Merrill
4.6 Average rating
223 Reviews
7,669 Students
4 Courses
Entrepreneur, Journalist, & Bestselling Instructor

Brad Merrill is a serial entrepreneur, blogger, and tech journalist who has been building things on the web for over a decade. His work has been read by millions of people, featured on Techmeme, and cited by a number of notable publications, including the Wall Street Journal. On Udemy, he teaches thousands of students in 100+ countries about marketing, PR, and WordPress.