Wordpress Digital Marketing - Success Guaranteed
4.8 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
517 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Wordpress Digital Marketing - Success Guaranteed to your Wishlist.

Add to Wishlist

Wordpress Digital Marketing - Success Guaranteed

How to create a digital marketing web site in a few hours with no technical knowledge
4.8 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
517 students enrolled
Created by Paul Bappoo
Last updated 10/2016
English
Price: $45
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Generate sales leads for any business
  • Create a Wordpress website that pulls in hot, targeted leads 24/7/365
  • Understand the techniques of successful digital marketers
  • Choose the right host for fast, global site hosting
  • Select and configure all the best Wordpress plugins for successful lead generation
  • Earn good income helping other businesses generate highly sought after sales leads
View Curriculum
Requirements
  • This is a fully self contained, end to end course, you need nothing to get started.
  • During the course you will need to obtain Wordpress hosting - from 3.95 a month (30 day money back guarantee, so you can try things before committing)
  • You will also need to register for a mailing provider account - free initially, with low cost paid options later
  • Don't worry, we talk you through all of this during the course
Description

In this course we show you how to build a Wordpress web site using free and low cost tools, that captures highly targeted sales leads, 24/7, automatically, with minimum human intervention, whatever business you are in. Guaranteed.

Guarantee: Take this training course and if you follow all the instructions and don’t generate targeted leads for your business within 30 days, you get a full refund.

There are just over 2 hours of video in this training, recorded live as I build a lead generating web site, with Wordpress, from scratch. The whole process took me 2 hours and I show you everything I did on video. This is so simple your granny could follow along, so no worries if you don't have a computer degree. Plus you can always drop me a mail at any time for help and advice.

Given that this is your first time and given that I had some ideas of what I was going to put on the web site in advance, this should take you a couple of days thinking time and no more than a day to put the site together.

The point is, that you can do this in under a week, giving you a solid 23 days to see if it is possible to generate leads with this concept. By which time, if you have not managed to generate a lead, then just claim your full refund from Udemy – your guarantee is backed by their world class customer satisfaction system, so you have nothing to worry about and nothing to lose.

However, chances are this will work for you as it has worked for thousands of other businesses all over the world, generating sales leads out of "thin air" like a magic sales leads machine, the business gift that just keeps giving!

Who is the target audience?
  • Anyone who wants to build lead generating web sites
  • Employees of companies who may want to build lead generating micro-sites
  • Business owners who want to generate sales leads online, quickly and easily
  • Business owners who want to have their web site built but want to make sure the developers are doing a good job!
  • Marketing profesionals who want to learn how to generate leads online
  • People who want to learn how to build fully branded, fast, socially integrated web sites using Wordpress
  • People who want to sell online digital marketing services to the global business community
  • People who want skills that they can use to work from anywhere in the world
Students Who Viewed This Course Also Viewed
Curriculum For This Course
29 Lectures
02:08:58
+
Introduction
2 Lectures 21:05

Yes, I tend to skip intro's too, but in this case... DON'T! This 20 minute presentation is essential to understanding what we are about to do and why, so stick with it, I promise it will be worth your while....

Preview 02:58

Intrigued? So was I when I found out about the core concept that lives at the heart of all digital success, let me explain.....

Introduction and Overview Part 2
18:07
+
Hosting, Email and Wordpress
5 Lectures 22:47

How to register an account and domain name with our recommended hosting partners.

Preview 05:11

Here we test the Sitground support service, so you can see just how effective it is at responding!

Siteground Login and Support
04:06

An introduction to the Siteground control panel, so you can quickly find your way around.

Siteground control panel overview
03:19

How to configure the email system so you can have a professional yourname@yourcompany.com type of email address

Preview 05:56

Getting Wordpress up and running could not be simpler - lets walk through it step by step in under 5 minutes!

Preview 04:15
+
Building the Site
20 Lectures 01:18:36

A quick look at what the web site looks like before we start configuring it, in a before and after scenario, this is the "before" - It'll look a lot better when we have finished with it!

The Front End
00:52

Let's get familiar with the back end of Wordpress and see exactly why this platform is ideal for non-technical people to build web sites. Also, we will switch on the almighty CuperCache function of Siteground, which is the secret sauce that makes the site run fast for the end users.

Wordpress Overview and Speed Demons
06:04

Here is our first look at a little Wordpress magic, we are going to achieve what would take a normal we designer several days, in about 5 minutes, by applying a (free) Wordpress theme!

Preview 04:47

By default Wordpress allows end users access to the back end of the site, this messes with our beautiful design and complete bespoke look and feel, so we will put that to bed with the addition of a simple plug in. Just like themes, plugins allow us to easily and quickly customise our site and we will be adding a few awesome ones in the next few lectures.

Hide Admin Bar
02:35

There are also a few standard elements of the theme that we want to customise, lets check these off the to do list right now

Theme Customisation
04:40

Yawn! We are gonna add a backup system to the site - yes I know it sounds super boring, but I promise, if the site should ever suffer a catastrophic failure you will be praising the day you decided to spend 5 minutes of your life on watching this section!

Updraft Backup
04:28

Ok I lied, we are not done with the boring security stuff yet - bear with me for another 2 and a half minutes, I promise it will be worth it, so we can prevent hack attacks in the future. If you are relying on this site for income, the last thing you want is for it to be attacked by an unscrupulous teenager!

Wordfence Security
02:34

Every wanted to be a secret agent, AKA Super Spy? Well, this is not exactly 007 stuff, but we do want to keep an eye on what people are doing when they visit our web site, so we can modify it to meet the public demand. First off we need an account with Google analytics - dont worry, it's free!

Creating a Google Analytics Account
02:15

To enable Google Analytics we need to "fiddle" (yes its a technical term), with the settings back in Wordpress...

Setup Analytics
03:17

It's OK to send emails to people, so long as they are members of your site and have requested to receive information, but, as your membership grows you really, really, don't want to be doing it manually - Mailchimp offers us some (initially free) magic to help us to just that. Heres how to get an account.

Creating a Mailchimp account
03:55

Back in Wordpress we need to make a connection to Mailchimp, check out this super cool functionality that will melt your brain when you see how easy multiple system integration is!

Configuring Mailchimp in Wordpress
02:48

I know, strange title for a lecture right! Well, it's a plugin that will do awesome things to help us catch user email addresses into our membership base, so it really doesn't matter what it's called, it's just cool.

MiniOrange Setup
04:35

Nothing to do with juicy burgers, just another plugin, this time to give us a few more options on getting people to register with our site.

Mailmuch Setup
13:04

Content is king, I once heard someone say. Well, it is, unless you don't get it into the hands of your audience - here we will walk you through how to add your content as a series of automated emails to Mailchimp

Adding Emails to Mailchimp
06:36

It gets kinda fun right about now, as we see how the site and mailing system hangs together and does what it's best at... join me for the ride!

Preview 01:10

This is one of the most important things we are going to do in this course. Here we will prevent users from seeing our content! Huh? Did I just go a little loopy? Nope, for sure, we need to hold back something to generate more interest. Think of it like a first date with your customer, dont give it all away, until you get to know them a little better!

User Access Manager
02:17

This is where you begin to realise the power of Wordpress to allow you to modify your web site all by yourself, without resorting to expensive consultants and web designers - who'd have thought!

Adding Content
05:22

We are just into the tidying up phase now, almost ready to go live with the site, just a few little housekeeping jobs to take care of... stick with us.

Static Front Page
02:42

Nope I'm not taking you to dinner in a fancy restaurant, but we do need a menu, this is how we do it.... (BTW, if you are a paid up member of my course and you in my city I'll happily buy you a beer)

Adding Menus
02:31

Jetpack is going to help us rocket this site into the stratosphere by auto (yes automatically) publishing things on social media for us - how cool is that!

Strap on your Jetpack and get ready for lift off
02:04
+
Putting it all together
2 Lectures 06:30

Take a look at how far we have come and by we I mean YOU! From a simply, boring home page, you now have a web site that can capture and maintain targeted sales leads - well, you should have. If not, the the next and final lecture will help you with that!

How it all hangs together
05:29

This is it, the end of the course. This is where you can get some personal help from me to solve any problems you may have had along the way. If not then I wish you adieu and bon voyage on your journey into internet wonderland.

Going Further
01:01
About the Instructor
Paul Bappoo
4.7 Average rating
9 Reviews
852 Students
2 Courses
Software Consultant

Paul Bappoo is the author of BIRT for Beginners, BIRT by Example (which are available in paperback from BIRT Reporting, Amazon and Barnes and Noble amongst others) and the BIRT for MaximoSelf Study Workbook (which is available exclusively from BIRT Reporting)

Paul has been an international technical software consultant and involved with computers for over 30 years. He is a Maximo Reporting Specialist and regularly provides services in enterprise application integration, automated software testing, computer based training and enterprise system implementation.

Paul runs the BIRT User GroupUK and is a member of the BIRT-Exchange Advisory Council.