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Wordpress for Marketers – Build a Website that Sells

A detailed guide on how to build your Wordpress website to generate thousands of traffic, leads and sales.
3.9 (20 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,142 students enrolled
Created by Basim Salim
Last updated 10/2016
English
$10 $100 90% off
3 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1 Article
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Create a website on Wordpress that will drive visitors to your website, convert them into leads and customers. And best of all, you don’t even have to be a designer or a programer
Set-up your Wordpress website from scratch from buying a domain to installing your site.
Know where to look for Wordpress themes are work for your business and industry.
Optimize your website for SEO (Search Engine Optimization) using tried and tested Wordpress Plugins.
Make your website social by integrating it with major social media website (Facebook, Twitter, Google+ & YouTube)
Sell Digital and Physical products on your website without any technical mumbo jumbo
Set your website up for lead generation and maximize your lead generation potential.
View Curriculum
Requirements
  • No web coding or WordPress experience is required
  • You must have Wordpress installed on your domain and hosting.
  • You don't need to be a coder, designer or programmer to know how to use Wordpress.
Description

– COURSE UPDATED: OCTOBER 12, 2016 – NEW LECTURES ADDED –

Perhaps the Most Important Marketing Asset Needed for an Online Business ...

Create stunningly beautiful websites that generate traffic, converts them into leads and sales with Wordpress.

If you’re an online business, then you want a website that  drives more visitors to your website, converts them into leads & customers and gets them to come back to buy over and over again!

But how do you squeeze the potential out of every, single visitor? How do you make sure that you engage your audience and compel them to buy or do business with you?

The secret is not in how pretty your website is but how conversion focused your website is.

Your website is your most important marketing asset on the web – so powerful that without a website you cannot achieve your business goals of generating traffic, leads and most importantly making sales.

The truth... you don't have to be building a complicated expensive website for you to achieve your goals. You can simply build a powerful website with Wordpress and a key marketing tools and tips.

Introducing...

Wordpress for Marketers is an introductory course that teaches you how to build websites on Wordpress that sell but at the same time are beautiful and aesthetically appealing. I’ll teach you as you watch over my shoulder how to create a website on Wordpress that will drive visitors to your website, convert them into leads and customers. And best of all, you don’t even have to be a designer or a programer

In this must-have course, you will learn how to...

  1. Set-up your Wordpress website from scratch from buying a domain to installing your site.
  2. Find and customize a theme that converts and works best for your industry
  3. What plugins to install and set-up so your website is a traffic magnet and runs smoothly
  4. Design your site so you turn every single visitor website into an email subscriber
  5. Integrate your site to major social media sites like Facebook, Twitter and Youtube so you can leverage the traffic from these sites.
  6. Implement the different ways you can sell your goods and services and automate the whole product.

This course is right for you if...

  • You want to squeeze more potential out of your website by getting more traffic, leads and customers.
  • You want to create a website for your business, product/service idea that is beautiful and stunning.
  • You want to create a website but don't want to deal with the technical hassle and hiring a coder and designer.
  • You want to optimize your current Wordpress website to be able to generate more traffic, leads and sales.
  • You want take your existing site and move it over to the Wordpress platform for ease and simplicity.

Why Wordpress has changed the online business world...

Before you needed multiple softwares, coders and designers to get your website up and run most of the functions in your business -- and "close enough" was an acceptable standard.  Not anymore.

Now, there's Wordpress.  You can use plugins and themes to create your website to become a marketing machine. But you need to know how.

This course will teach you how.

To get started, click on "Take this Course" or "Add to Cart" and I can't wait to see you inside.

- Basim

Who is the target audience?
  • You want to squeeze more potential out of your website by getting more traffic, leads and customers.
  • You want to create a website for your business, product/service idea that is beautiful and stunning.
  • You want to create a website but don't want to deal with the technical hassle and hiring a coder and designer.
  • You want to optimize your current Wordpress website to be able to generate more traffic, leads and sales.
  • You want take your existing site and move it over to the Wordpress platform for ease and simplicity.
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Curriculum For This Course
Expand All 27 Lectures Collapse All 27 Lectures 01:42:31
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Introduction to the Course & Instructor
1 Lecture 07:56

In this introduction, I talk about why Wordpress is the CMS choice for top marketers and the 10 reasons why your website should be hosted on Wordpress. At the end, we go over what we will cover in the course.

Preview 07:56
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Find and Customize Your Wordpress Theme for Online Success
5 Lectures 11:32

After purchasing your domain name and hosting, I will show you how you can install and set up Wordpress on your hosting in less than 2 minutes. Check out the resource for your free material

Preview 02:59

The first step is buying a domain and hosting it on a server. I will show you how you can buy a domain and hosting on Namecheap for less than $20 a year.

Preview 05:23

Choosing a Wordpress theme is the one of the most important part of having a website that sells. If you have the wrong theme, it might effect your conversion rates when it comes to lead generation and sales.

What to Look for in a Wordpress Theme – an Ultimate Guide
4 pages

Here is my list of the best places where you can find Premium Wordpress Themes for marketers. I highly recommend Elegant themes.

Preview 5 pages

Every website must have a key set of pages to tell visitors what it is about, what it does and how it will interact. Use this guide to build your site.

Must Have Pages on Your Wordpress Website
03:10
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Install and Customize Wordpress Plugins Every Marketer Must Have.
4 Lectures 09:34

If your Wordpress website has comments enabled on its blog (which I recommend you do), then it is bound to getting some spam comments and links on to your website. The Akismet plugin will take care of any of these spam messages.

Fighting WordPress Comment SPAM with Akismet
01:35

In a social world with social networks, you website must be equipped so your pages and posts are shared widely for traffic generation.

Getting Your Website Social with Social Media Buttons Plugin
03:34

One of the ways you can increase your conversions is by having your visitor stay on your website for a long period of time. If your website loads too slowly then they will leave. the W3 Cache plugin will make sure your website is running up and fast.

Wordpress Site-Speed Booster Plugin: W3Cache
01:24

If you want to know whether your website is doing well or not, you need to look at the numbers. Google Analytics when integrated with your Wordpress website can give you some powerful stats.

Preview 03:01
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Optimize Your Website for Search Engine Optimization (SEO)
4 Lectures 18:30

SEO (Search Engine Optimization) is more powerful than ever. You need to know how to optimize your pages to rank and stay ranked on Google and other major search engines.

Optimize Your Website for Search Engine Optimization (SEO)
06:21

One of the best plugins to optimize your Wordpress for SEO is by Yoast SEO. It will show you how to improve your pages.

How to Install and Use the SEO by Yoast Plug-In
02:31

There are a lot of keyword tools out there and many of them payed. I'll show you how you can do a basic keyword research using the Google Keyword Planner.

Preview 03:56

In this video I'll show you how you can optimize your pages SEO using the SEO plugin by Yoast.

Optimize Your Pages for Search Engine Optimization (SEO)
05:42
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How to Generate Leads on Autopilot on Your Website
4 Lectures 17:50

In this video, I will show you how you can come up with a Lead Magnet to increase your subscriber list.

Create a Lead Magnet and Increase Your Subscriber List
08:29

After you know how to come up with a Lead Magnet, here are some 20 lead magnet examples for you to take inspiration from.

Preview 1 page

In this video I will show you where you can place your Lead Magnets and create powerful Call-To-Actions.

Preview 05:05

After creating your lead magnet, you need a provider to collect emails and host your lead magnets. I'll show you how you can do that for free with MailChimp.

Connect with MailChimp for Free
04:16
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Drive Traffic to Your Website with Social Media and Get Social
4 Lectures 10:20

Facebook is a valuable social property that you constantly need to be building in order to increase your fan base. I'll show you how to integrate Facebook with your Wordpress website.

Preview 03:02

Twitter is a valuable social property that you constantly need to be building in order to increase your fan base. I'll show you how to integrate Twitter with your Wordpress website.

How to Get Your Tweets Shown on Your Website
02:08

Google+ is a valuable social property that you constantly need to be building in order to increase your fan base and improve your search engine rankings. I'll show you how to integrate Google+ with your Wordpress website.

How to Integrate Your Google+ Page to Your Website
02:23

If you have a YouTube channel and you want to increase your video views to build your online relationship. It is important that you increase your YT channel subscription. I'll show you how you can integrate YouTube with your Wordpress Website.

How to Integrate Your YouTube Channel to Your Website
02:47
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How to Sell on Your Wordpress Website
2 Lectures 12:10

In this video, I'll show you how to integrate Paypal and sell products on your Wordpress website.

Preview 05:19

In this video Ill show you how you can use an easy simple Payment and fullfillment system by Gumroad to sell on your website.

Sell Digital Products and E-Books using Gumroad
06:51
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Course Conclusion
3 Lectures 04:01

Connect with me and join me.

How to Connect with Me (Basim Salim)
1 page

Thank You and a Little Favour!
00:40

BONUS: A little gift for you...
03:21
About the Instructor
4.1 Average rating
339 Reviews
18,948 Students
20 Courses
Startup Marketing Expert, Small Business Consultant & Coach

Basim Salim is a digital marketing and social media expert who has been connecting people and products through online marketing for more than a half-a-decade. As a Digital Marketing expert, he draws his experience in online marketing, event marketing and analytics to help experts to promote their work, share their expertise, seize business opportunities, and interact with consumers. His innovative and unparalleled ability to harness the power of social networks to increase the bottom line has made him a sought after marketing expert.

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