– COURSE UPDATED: OCTOBER 12, 2016 – NEW LECTURES ADDED –
Perhaps the Most Important Marketing Asset Needed for an Online Business ...
Create stunningly beautiful websites that generate traffic, converts them into leads and sales with Wordpress.
If you’re an online business, then you want a website that drives more visitors to your website, converts them into leads & customers and gets them to come back to buy over and over again!
But how do you squeeze the potential out of every, single visitor? How do you make sure that you engage your audience and compel them to buy or do business with you?
The secret is not in how pretty your website is but how conversion focused your website is.
Your website is your most important marketing asset on the web – so powerful that without a website you cannot achieve your business goals of generating traffic, leads and most importantly making sales.
The truth... you don't have to be building a complicated expensive website for you to achieve your goals. You can simply build a powerful website with Wordpress and a key marketing tools and tips.
Wordpress for Marketers is an introductory course that teaches you how to build websites on Wordpress that sell but at the same time are beautiful and aesthetically appealing. I’ll teach you as you watch over my shoulder how to create a website on Wordpress that will drive visitors to your website, convert them into leads and customers. And best of all, you don’t even have to be a designer or a programer
In this must-have course, you will learn how to...
This course is right for you if...
Why Wordpress has changed the online business world...
Before you needed multiple softwares, coders and designers to get your website up and run most of the functions in your business -- and "close enough" was an acceptable standard. Not anymore.
Now, there's Wordpress. You can use plugins and themes to create your website to become a marketing machine. But you need to know how.
This course will teach you how.
To get started, click on "Take this Course" or "Add to Cart" and I can't wait to see you inside.
In this introduction, I talk about why Wordpress is the CMS choice for top marketers and the 10 reasons why your website should be hosted on Wordpress. At the end, we go over what we will cover in the course.
After purchasing your domain name and hosting, I will show you how you can install and set up Wordpress on your hosting in less than 2 minutes. Check out the resource for your free material
The first step is buying a domain and hosting it on a server. I will show you how you can buy a domain and hosting on Namecheap for less than $20 a year.
Choosing a Wordpress theme is the one of the most important part of having a website that sells. If you have the wrong theme, it might effect your conversion rates when it comes to lead generation and sales.
Here is my list of the best places where you can find Premium Wordpress Themes for marketers. I highly recommend Elegant themes.
Every website must have a key set of pages to tell visitors what it is about, what it does and how it will interact. Use this guide to build your site.
If your Wordpress website has comments enabled on its blog (which I recommend you do), then it is bound to getting some spam comments and links on to your website. The Akismet plugin will take care of any of these spam messages.
In a social world with social networks, you website must be equipped so your pages and posts are shared widely for traffic generation.
One of the ways you can increase your conversions is by having your visitor stay on your website for a long period of time. If your website loads too slowly then they will leave. the W3 Cache plugin will make sure your website is running up and fast.
If you want to know whether your website is doing well or not, you need to look at the numbers. Google Analytics when integrated with your Wordpress website can give you some powerful stats.
SEO (Search Engine Optimization) is more powerful than ever. You need to know how to optimize your pages to rank and stay ranked on Google and other major search engines.
One of the best plugins to optimize your Wordpress for SEO is by Yoast SEO. It will show you how to improve your pages.
There are a lot of keyword tools out there and many of them payed. I'll show you how you can do a basic keyword research using the Google Keyword Planner.
In this video I'll show you how you can optimize your pages SEO using the SEO plugin by Yoast.
In this video, I will show you how you can come up with a Lead Magnet to increase your subscriber list.
After you know how to come up with a Lead Magnet, here are some 20 lead magnet examples for you to take inspiration from.
In this video I will show you where you can place your Lead Magnets and create powerful Call-To-Actions.
After creating your lead magnet, you need a provider to collect emails and host your lead magnets. I'll show you how you can do that for free with MailChimp.
Facebook is a valuable social property that you constantly need to be building in order to increase your fan base. I'll show you how to integrate Facebook with your Wordpress website.
Twitter is a valuable social property that you constantly need to be building in order to increase your fan base. I'll show you how to integrate Twitter with your Wordpress website.
Google+ is a valuable social property that you constantly need to be building in order to increase your fan base and improve your search engine rankings. I'll show you how to integrate Google+ with your Wordpress website.
If you have a YouTube channel and you want to increase your video views to build your online relationship. It is important that you increase your YT channel subscription. I'll show you how you can integrate YouTube with your Wordpress Website.
In this video, I'll show you how to integrate Paypal and sell products on your Wordpress website.
In this video Ill show you how you can use an easy simple Payment and fullfillment system by Gumroad to sell on your website.
Connect with me and join me.
You have something to share—something that will not only engage, inform, surprise, delight, and impact your audience, but that will also help you reach your business goals. And I am the bridge between your business idea and your audience.
I'm a a digital marketing and small business expert who has been connecting people and products through online marketing close to a decade.
With a foundation in working and consulting multinational businesses, I bring this expertise to people who are looking for growth in their business by expanding their market to new audiences through marketing strategy, product development, automation, lead generation and engagement through content marketing.
My business and marketing mindsets are to: Put your customer’s needs first. Create automated systems that educate. Provide more value than you take. Question your assumptions and test often. Look to other industries for winning strategies to stand out from the crowd.
My courses are designed for individuals and business owners who strive for strategic vision, expertise in automation, funnel optimization, and create better marketing experiences. Just to highlight a few courses I have: traffic generation, landing page optimization,copywriting, email marketing, automation, customer success, and product launches.
Take a look at my courses below and see what interests you based on your current stage of business or drop me a note if you have any questions about growing your business.