This course is for business owners and entrepreneurs who want to start selling online through their own WordPress-powered website. If you’re baffled by eCommerce jargon like payment gateways, merchant accounts, and SSL certificates, this course will provide you with the knowledge you need to make informed decisions about your online business.
Learn How To Launch An eCommerce Website With WordPress
Arm yourself with the knowledge you need to make informed decisions about your online business.
WordPress is the number one tool for building websites. It powers over 25% of all websites globally. And now WordPress is quickly becoming the most popular way to build eCommerce websites.
Business owners and entrepreneurs around the world are using WordPress to build every kind of business imaginable — from traditional product-based eCommerce to digital downloads and membership websites.
Content and Overview
This course is designed for business owners and entrepreneurs who have no prior knowledge of eCommerce. Over the course of 25 lectures you will learn about the core elements required to launch a WordPress-powered eCommerce website.
The course starts by explaining how and why WordPress has evolved from a simple blogging tool to become the most popular platform for eCommerce.
The WordPress marketplace is flooded with eCommerce plugins. This course provides you with the knowledge you need to identify the best plugin for your business. Likewise, the course will help you better understand your design requirements so that you can pick the best WordPress theme for your site.
The course demystifies the jargon surrounding online payment processing. You’ll learn about merchant accounts, payment gateways, and how to minimize your payment processing fees.
The course explains best practices for data and operational security, and provides an introduction to resources you can use to keep your website secure and healthy.
By the end of the course you will be conversant in all aspects of eCommerce and you will have identified the tools you need to turn your WordPress website into a full-featured store.
Is WordPress really a good platform for eCommerce? This lesson addresses some of the most common questions about using WordPress as an eCommerce platform.
The right plugin will transform your WordPress website into an eCommerce powerhouse. But there are hundreds of eCommerce plugins to choose from. Which one is right for your website? This lesson introduces you to the four types of eCommerce plugins.
In this lesson you'll learn how to setup simple one-time payments on your WordPress website. This feature is sometimes referred to as a "tip jar."
Shopping carts are full-featured eCommerce systems that do everything from managing inventory to processing orders. In this lesson you’ll learn more about the role shopping carts play in online sales.
In this lesson we’ll introduce you to the world’s most popular shopping cart. It just happens to be a free WordPress plugin.
If you’re selling ebooks, audio files, or any content that can be digitized, you may not need the complexity of a shopping cart plugin. This lesson introduces you to an easier way to sell downloadable content from your website.
Is your website full of high value content? If so, you can turn your website into a business by setting up a membership site. This lesson provides an introduction to membership plugins.
Online payments are one of the more confusing aspects of setting up an eCommerce website. In this lesson we’ll explain some of the common online payment system jargon you'll encounter when setting up shop.
A quick, but detailed, look at how secure online payments are processed.
This lesson discusses the pros and cons of traditional merchant accounts and presents an alternative.
This lesson delves further into alternative payment services, sometimes called payment aggregators. We'll look at the two most popular: Stripe and PayPal. Both can fill the role of payment gateway with almost any eCommerce plugin.
Picking a payment processor is one of the most important decisions you'll make when setting up shop online. This lessons walks you through the questions you should ask before making you final decision.
Design has a huge impact on the experience your customers have while shopping on your site. This lesson provides you with some guidance on finding the right WordPress theme for your eCommerce website.
In this lesson you’ll learn where to find WordPress themes designed specifically for your eCommerce plugin of choice.
Even after narrowing down your WordPress theme options you may still have hundreds of themes to consider. This lessons introduces you to the key theme features that are essential to the success of your online store.
In this lesson you’ll learn about the various page layouts your theme needs to support your online store. Using a theme with these layout options will minimize your frustration as you build your shop.
This final lesson on what to look for in an eCommerce theme covers two of the most important features: support and documentation.
If you’ve even glanced at the news recently you know that hacking is a huge and pervasive problem. This lesson provides you with a simple recipe for securing your eCommerce website and protecting your customer’s payment data.
The Payment Card Industry (PCI) has established a data security standard for all merchants who accept credit cards. This short lesson explains what you need to do to comply with the PCI DSS.
In this lesson you’ll learn the learn what you need to do to keep your site backed up, secure, and up to date.
Even the most dedicated business owner can’t keep an eye on her site 24 hours a day. This lesson introduces you to site and security monitoring services that will notify you the second something goes wrong.
This lesson wraps things up with a recap of what we’ve learned throughout the course and provides you with an interactive checklist you can use to track your progress as you setup your own eCommerce website.
Kirk has been building and designing websites since the beginning of (web) time. He's been using WordPress since the first beta release and has seen the system evolve from a simple blogging tool to a full-featured web content management system (CMS).
As principal of Oxford Media Works Kirk has helped scores of businesses and government agencies build and optimize their online presence.
Kirk created WPApprentice.com as a way of sharing his WordPress experience with the world. Since launching the site over 5,000 people have learned WordPress from his video courses.