WordPress eCommerce Quick Start
4.6 (72 ratings)
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WordPress eCommerce Quick Start

Learn how to sell anything from your WordPress website
4.6 (72 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,119 students enrolled
Created by Kirk Biglione
Last updated 10/2016
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Current price: $10 Original price: $20 Discount: 50% off
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  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Choose the right eCommerce plugin for your WordPress website
  • Choose the best theme for your eCommerce plugin
  • Save money by choosing the right online payment processor
  • Secure your website and protect your customer's personal and payment data
  • Setup a shop that inspires customer trust
View Curriculum
  • A familiarity with WordPress is helpful, but not required.

This course is for business owners and entrepreneurs who want to start selling online through their own WordPress-powered website. If you’re baffled by eCommerce jargon like payment gateways, merchant accounts, and SSL certificates, this course will provide you with the knowledge you need to make informed decisions about your online business.

Learn How To Launch An eCommerce Website With WordPress

  • Learn the essential ingredients you’ll need to get your eCommerce website online.
  • Learn the four major types of selling plugins and how to determine which one is right for your website.
  • Learn how to accept secure online payments.
  • Learn how to identify the best WordPress theme for your eCommerce website.
  • Learn the the essential website elements you need in order to build customer trust.

Arm yourself with the knowledge you need to make informed decisions about your online business.

WordPress is the number one tool for building websites. It powers over 25% of all websites globally. And now WordPress is quickly becoming the most popular way to build eCommerce websites. 

Business owners and entrepreneurs around the world are using WordPress to build every kind of business imaginable — from traditional product-based eCommerce to digital downloads and membership websites.

Content and Overview

This course is designed for business owners and entrepreneurs who have no prior knowledge of eCommerce. Over the course of 25 lectures you will learn about the core elements required to launch a WordPress-powered eCommerce website.

The course starts by explaining how and why WordPress has evolved from a simple blogging tool to become the most popular platform for eCommerce. 

The WordPress marketplace is flooded with eCommerce plugins. This course provides you with the knowledge you need to identify the best plugin for your business. Likewise, the course will help you better understand your design requirements so that you can pick the best WordPress theme for your site.

The course demystifies the jargon surrounding online payment processing. You’ll learn about merchant accounts, payment gateways, and how to minimize your payment processing fees. 

The course explains best practices for data and operational security, and provides an introduction to resources you can use to keep your website secure and healthy.

By the end of the course you will be conversant in all aspects of eCommerce and you will have identified the tools you need to turn your WordPress website into a full-featured store.

Who is the target audience?
  • This is a non-technical course for business owners and entrepreneurs who are puzzled by eCommerce jargon. By the end of the course you will be armed with the knowledge you need to make informed decisions about their online business.
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Curriculum For This Course
24 Lectures
Start Here
2 Lectures 12:02

Is WordPress really a good platform for eCommerce? This lesson addresses some of the most common questions about using WordPress as an eCommerce platform.

Preview 08:55

A quick overview of the pieces you’ll need to have in place before you can begin selling online. This also serves as an introduction to the topics we’ll be covering throughout the course.

Preview 03:07
WordPress Plugins for eCommerce
6 Lectures 32:23

The right plugin will transform your WordPress website into an eCommerce powerhouse. But there are hundreds of eCommerce plugins to choose from. Which one is right for your website? This lesson introduces you to the four types of eCommerce plugins.

Overview of WordPress Plugins for eCommerce

In this lesson you'll learn how to setup simple one-time payments on your WordPress website. This feature is sometimes referred to as a "tip jar."

One-Time Payments

Shopping carts are full-featured eCommerce systems that do everything from managing inventory to processing orders. In this lesson you’ll learn more about the role shopping carts play in online sales.

Introduction to Shopping Carts

In this lesson we’ll introduce you to the world’s most popular shopping cart. It just happens to be a free WordPress plugin.

WooCommerce - The World's Most Popular Shopping Cart

If you’re selling ebooks, audio files, or any content that can be digitized, you may not need the complexity of a shopping cart plugin. This lesson introduces you to an easier way to sell downloadable content from your website.

Selling Digital Downloads

Is your website full of high value content? If so, you can turn your website into a business by setting up a membership site. This lesson provides an introduction to membership plugins.

Setting Up A Membership Website
Getting Paid: A Beginners Guide To Taking Online Payments
5 Lectures 20:10

Online payments are one of the more confusing aspects of setting up an eCommerce website. In this lesson we’ll explain some of the common online payment system jargon you'll encounter when setting up shop.

Online Payment Terminology

A quick, but detailed, look at how secure online payments are processed.

Preview 03:50

This lesson discusses the pros and cons of traditional merchant accounts and presents an alternative.

Online Payments Made Easy

This lesson delves further into alternative payment services, sometimes called payment aggregators. We'll look at the two most popular: Stripe and PayPal. Both can fill the role of payment gateway with almost any eCommerce plugin.

Payment Aggregators: Stripe & PayPal

Picking a payment processor is one of the most important decisions you'll make when setting up shop online. This lessons walks you through the questions you should ask before making you final decision. 

Questions To Ask About Payment Gateway Providers
eCommerce Site Design
5 Lectures 19:50

Design has a huge impact on the experience your customers have while shopping on your site. This lesson provides you with some guidance on finding the right WordPress theme for your eCommerce website.

The Importance of Site Design in eCommerce

In this lesson you’ll learn where to find WordPress themes designed specifically for your eCommerce plugin of choice.

Finding the Right WordPress Theme for Your eCommerce Plugin

Even after narrowing down your WordPress theme options you may still have hundreds of themes to consider. This lessons introduces you to the key theme features that are essential to the success of your online store.

What to Look For In An eCommerce Theme

In this lesson you’ll learn about the various page layouts your theme needs to support your online store. Using a theme with these layout options will minimize your frustration as you build your shop.

What to Look For: Store Appropriate Layouts

This final lesson on what to look for in an eCommerce theme covers two of the most important features: support and documentation. 

What to Look For: Support and Documentation
Securing Your WordPress eCommerce Website
5 Lectures 21:24

If you’ve even glanced at the news recently you know that hacking is a huge and pervasive problem. This lesson provides you with a simple recipe for securing your eCommerce website and protecting your customer’s payment data.

Recipe For A Secure eCommerce Website

The Payment Card Industry (PCI) has established a data security standard for all merchants who accept credit cards. This short lesson explains what you need to do to comply with the PCI DSS.

A Word About PCI Compliance

In this lesson you’ll learn the learn what you need to do to keep your site backed up, secure, and up to date.

Best Practices and Operational Security

Even the most dedicated business owner can’t keep an eye on her site 24 hours a day. This lesson introduces you to site and security monitoring services that will notify you the second something goes wrong.

Security and Site Monitoring Services

You know your site is secure because you’ve followed all of the recommendations in this course. But how do your potential customers know they can trust you? This lesson shows you how to build customer trust.

Preview 04:15
eCommerce Wrap Up
1 Lecture 05:56

This lesson wraps things up with a recap of what we’ve learned throughout the course and provides you with an interactive checklist you can use to track your progress as you setup your own eCommerce website.

Putting The Pieces Together
About the Instructor
Kirk Biglione
4.6 Average rating
72 Reviews
4,119 Students
1 Course
WordPress trainer at WPApprentice.com

Kirk has been building and designing websites since the beginning of (web) time. He's been using WordPress since the first beta release and has seen the system evolve from a simple blogging tool to a full-featured web content management system (CMS).

As principal of Oxford Media Works Kirk has helped scores of businesses and government agencies build and optimize their online presence.

Kirk created WPApprentice.com as a way of sharing his WordPress experience with the world. Since launching the site over 5,000 people have learned WordPress from his video courses.