WordPress Content Marketing Training Course

Learn to Use WordPress Power features, Content Marketing Tactic & Strategies to Increase Engagement and ROI!
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143 students enrolled
Instructed by Scott Frangos Design / Web Design
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  • Lectures 38
  • Length 5.5 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2012 English

Course Description

Learn Content Marketing strategies, and tactics with WordPress and plugins to engage visitors and turn them into prospects, leads, and customers

NEW - Course Book: We're adding a book to the course with associated lectures and exercises -- Internet Marketing with WordPress. We will focus on Chapter 2, "Creating Content to Attract the Target Readers" through Chapter 5, and also include new coverage on SEO, Social Media, and Converting Traffic throughout the year.

Student Learning Site: Your course was upgraded to include a student learning companion WordPress site where you may log in and review the different plugins and concepts discussed in the course. Login credentials will be given and maintained within the course work area, which you access after signing up.

  • GOAL: You will understand content marketing strategy, it's principles and tactics, and how to use the powerful WordPress publishing engine to best enable those tactics at your sites. Includes little used but powerful insights to boost visibility, and engagement in marketing your business.
  • AUDIENCE Great for Marketers and Communication professionals, designers who want to take better advantage of WordPress features, and developers who need to gain a better handle on Content Marketing strategies.
  • REQUIREMENTS: Work your way through each lecture on content marketing strategy. Ask questions. Give yourself a review then take a Quiz to lock in your learning (this also helps your Instructor with valuable feedback)
  • DURATION: Course on content marketing strategy is designed with seven total sections to be similar to a 5-9 week college course. There is a review and Quiz to help you lock in your learning. Plan on working through an average of 1 section per week. You can move faster, but for best comprehension and retention, make sure you process information with good note taking and Q & A, then do a review by taking the quiz.
  • EARN A CERTIFICATE OF COMPLETION: Upon successful completion, you will earn a printable and frameable certificate of completion (see example at right).

What are the requirements?

  • Basic understanding of Marketing Communications
  • Some experience with content management systems
  • Access to WordPress helpful

What am I going to get from this course?

  • Understand principles and tactics for Content Marketing
  • Learn How to use WordPress for Content Marketing
  • Learn key SEO tactics and how to use them in WordPress
  • Understand how to use key marketing principles from the course book in your WordPress site
  • Access and review key plugins and taxonomy concepts in the student site for the course

Who is the target audience?

  • Marketing Communications professionals
  • Web Designers and Developers
  • Business Owners interested in successful marketing tactics
  • Students of Internet Marketing

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction and Overview
Watch this if you are a prospective student and want a quick overview.  Students already in this course may skip this video.
Meet Instructor and Course Overview

This bonus guest lecture is with Tessa Needham Synnott -- Director at WPSuperGeek.com, and also a WordPress Udemy course instructor with three classes available. I asked Tessa to tell us about some of the tactics and techniques she uses for marketing her own sites in WordPress.

Section 2: How Content Marketing Works (Principles & Tactics)
What is Content Marketing... and how does it work?  A very short concept overview video done "white board style."

What makes Content Marketing work?  In this lecture we'll learn the principles behind content marketing so we understand how to select tactics, form strategies and use them later when we review WordPress as a publishing engine.

Assignment:  Watch.  Take notes.  Ask questions here. 

2 pages
In this lecture we'll review principles of Content Marketing, and also consider the fact that there’s a lot of buzz these days about the “new” focus on “Content Marketing” — but what does it mean and how does Content Marketing work? Infographic link included which we can discuss here.

ASSIGNMENT:  Read, take notes, ask questions here.

He's the man behind Content Marketing World  and Content Marketing Institute  -- the one, the only, GodFather of Content Marketing -- Joe Pulizzi.
Section 3: WordPress - A Powerful Content Management System (CMS)

We review key points about WordPress as a CMS on eight infographics (also available for download).  Take notes, and ask questions.

2 pages
Let's take a look at how we connect Content Marketing goals to trackable business outcomes using Google Analytics.

ASSIGNMENT:  Read, take notes, ask questions here.


What's the difference between posts and pages?  What about custom post types -- how can you use them?  We'll learn these answers and more during this video lecture.

ASSIGNMENT:  Watch.  Take notes.  Ask questions. 

5 pages
This lecture presents a 5-page overview PDF for review and discussion on what WordPress "taxonomies" are, and how to use them for Content Marketing.

Links got have been mostly forgotten since a few years back when people thought they were only for "blog rolls."  But there are ways to use them as a powerful Content Marketing tactic.

While some of the concepts here are more for site developers and programmers, it is important that Content Marketers have a grasp of how the web is continually evolving to embrace "semantic mark-up", how you can exploit that in marketing tactics, and how WordPress facilitates this for you. WordPress…
4 pages
This is a three page PDF that will give you a good handle on matching WordPress features and plugins to Content Marketing objectives (hit there will be some quiz questions on this).  You will also get an overview of the plugins and features we will cover in the course. 

How to use WordPress Custom Post Types to group content for smart marketing.

Assignment -  Watch.  Take notes.  Ask questions.


How can you beat the competition with smart optimization of tag archives for content marketing?

8 questions

This quiz is to help you lock in your learning and provide some feedback -- for both you... and your instructor!  It will also help you prep for the final quiz which awards a certificate of completion, and I will look for difficult concepts and add materials to help with comprehension as I review quiz results

Section 4: Content Marketing Principles & WordPress Site Design
5.2 MB

A set of eight helpful infographic overviews of WordPress for you:

  • WordPress History by Splashpresmedia and infographic labs
  • WordPress Infographic by Pagely
  • WordPress Stats by Yoast
  • Ultimate Upgrade Guide by WP Beginner
  • Speed Up WordPress by WP Beginner
  • Should You Move to WordPress Self Hosted by Right Mix Marketing
  • SEO Action Guide by WP Pro Business
  • Anatomy of a WordPress theme by Yoast
ASSIGNMENT:  Download, review, ask questions here. 

We'll review some key points, research, tips and recommendations from infographics about Content Marketing. The infographics themselves have been zipped and made available for download so you can study them and learn more.

Assignment:  Watch.  Take notes.  Ask questions here. 

10.4 MB

Here is the complete set of infographics on Content Marketing so you can review the items I touch on in the video lecture and study up on some other key points from the research that went into producing the graphics.  Note that I did not create these, instead you should review the sites and companies behind each of the infographics since they will serve as resource sites for you.

Sites Mentioned in The Video and Companies Behind the InfoGraphics:

  1. ContentMarketingWorld.com
  2. MarketingProfs
  3. Content Marketing Institute
  4. Marketo
  5. TechValidate
  6. One
  7. Brandpoint
  8. Dlvr.it
  9. Column Five
  10. Slideshare
  11. Brafton
  12. Content+
  13. First 10
  14. Smart Insights
  15. NewsReach
  16. Attach Media

We'll look at a strategy to leverage the power of WordPress plus Google+ and other social media to form a site concept with Content Marketing components.

Assignment:  Watch.  Take notes.  Ask questions here. 

6 pages
This key tactic helps you tell Google and other search engines that you are the author of articles using an "XFN" technique. In Google search, once carried out correctly, you will see your avatar photo show up next to articles you have written, and a click on the avatar will display other articles of yours.
In this lecture, we'll look at how to do Wireframing for smart planning of Content Marketing widgets in WordPress.  I'll show you how to work with a free template I've set up online for students of the course. 
1 page
This is your 1-page PDF Guide with link to the online course wireframing tool (free in Google Apps). It is covered in the Wireframing WIdget Areas Video.
Joe is an Author, Instructor, plus works at University of Scranton in IT and Web Development, so we thought it would be great to get some thoughts and tips about WordPress, Themes, and Content Marketing.
Section 5: Six Great Content Marketing Plugins for WordPress
WordPress Content Marketing Plugins Guide
1 page
In this lecture we'll review a popular slider plugin plus tactics to engage and pull visitors through your site to desired business outcome goals.
In this lecture we'll review a popular slider plugin plus tactics to engage and pull visitors through your site to desired business outcome goals.
We review Max Ref Content Marketing widgets -- a plugin with a lot of options for how you display links to your content
Make Your Posts Relevant & Engaging - Zemanta
Use this plugin and tactic to engage more visitors and email readers... those that engage (visit 3 or more pages) are more likely to do business with you.
Streamline Publishing for your Editorial Team - Edit Flow
Section 6: SEO Tactics in WordPress
State of SEO Overview
Long Tail Tactic using WP SEO Plugin
SEO and Social Media Specialist, Julie Hume, answers questions about SEO tactics, Content Marketing, Business Examples, and her upcoming course. 
4 pages
This article, by Julie Hume, explains more about using the "Long Tail Search" tactic -- an essential concept for success in SEO.  Read, take notes, ask questions. 
2 pages
This article, by Scott Frangos, covers how SEO is becoming much more about the social environment.  Read, take notes, ask questions. 
Section 7: Review & Quiz... Lock in your Learning!
A response to six good questions about the course concepts with real examples and advice. 
10 questions

Earn Your Certificate of Completion:  This is your final quiz to give you a chance to review, consider course concepts, and lock in your learning.  

It is recommended that you review your notes and a few of the key lectures before you take the quiz. 


We review key take aways from the Content Marketing Retreat 2012 on Langley Island in the Puget Sound of Washington State.  We'll learn from six speakers and their thoughts on strategies and tactics you can use in your Content Marketing.

Assignment:  Watch.  Take notes.  Ask questions here. 

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Instructor Biography

Scott Frangos, College Instructor, and President of Webdirexion LLC

Scott Frangos is a career Marketing Communications professional with over 20 years of college level instruction experience. He is President of Webdirexion LLC, an Online Marketing Agency, and writes articles on Content Marketing at the Webdirexion blog, plus for Content Marketing Institute. These days he is focused on three market niches: Healthcare (5 clients in this space); Law Firms; and Real Estate (RealtyWebGold.com is a division of Webdirexion LLC where Scott and the team help real estate agents with online marketing).

Students learn better with interaction -- by doing, rather than just listening and reading. So Scott likes to introduce a course book with exercises and more ideas to explore, actively answers questions you send in a course, and believes in Quizzes to help you review and lock in your learning.

"I've been lucky in my career," Scott explains, "I have not only worked as a marketing and web development professional, but also have been lucky to enjoy teaching these same subjects. It's an honor to work alongside students as they learn exciting strategies and tactics -- their questions push and stretch me in ways I would never have anticipated."

Scott also is a teaching member of the College of Marketing Pros -- a group of working professionals offering courses on Marketing and WordPress. His book on Social Media Marketing in Real Estate is scheduled to be published in 2014.

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