WordPress Basics to Business: Share and Sell your Expertise

Create an awesome website/blog to share your knowledge and ideas, sell appointment bookings and/or digital downloads
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  • Lectures 45
  • Length 3.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2016 English

Course Description

This course is for anyone who wants to learn WordPress basics, but especially for teachers, coaches and other professionals who want to share their knowledge/experience/expertise, take appointment bookings and/or sell their own downloadable digital products (ebooks, graphics, music, etc.) 

There are 6 main sections:

  1. Setup and configuration
  2. How to use WordPress 2016-2017 (mini crash course)
  3. How to give your site a unique look and feel
  4. How to take and sell appointment bookings (online lessons, consultations, professional appointments, etc.)
  5. How to set up an ebook or other digital download store on your site
  6. How to increase traffic and engagement

I will take you from zero to hero in less than four hours.

Let me me just deal with a couple of common objections.

COMMON OBJECTION 1: "I’m not good at technical stuff."

Well, some years ago I was in the same situation. In fact, I don’t come from a technical background. I learnt what I needed to know on my own and I worked with professional developers. So I’m confident that after you’ve completed this course, you’ll be able to build your own unique, professional-looking website.   

COMMON OBJECTION 2: "I have a very limited budget. It must cost a lot of money to build a professional-looking website, right?"

Setting up a powerful website with the tools I’m going to show you requires very minimal upfront costs. In fact this how much you’ll need as a minimum:

  • around $100/year for hosting
  • around $15/year domain name registration ($18 /2 years)

And if you're going to have an appointment booking and payment service integrated with your site, you'll need an extra $10/month (although there's a 14-day free trial).

And that is it. I may mention a few modestly-priced addons or services that will make your site even better, but that’s the absolute minimum. 

If your budget is below this, then you won't be able to use all the tools I mention in the business sections of the site. But you will find lots of useful WordPress and marketing tools and tips in the other sections. Also, to use the e-commerce tools, you'll need to sign up for a Paypal business account, which I guide you through in section 4. So make sure that Paypal supports your country.

If you meet the above requirements and if you’re ready to learn new tools and skills to diversify your income, then you’ll get the most benefit from this course. 

Just click the ‘Take this course’ button to begin. And remember, Udemy offer a 30 day money back guarantee if you’re not satisfied for any reason. 

What are the requirements?

  • No experience with setting up a website, domain, etc of any kind is required.
  • Basic knowledge of HTML/CSS will give you more flexibility later, but it's not a requirement.

What am I going to get from this course?

  • Choose a good domain name.
  • Create a professional website without doing any coding.
  • Create a unique look and feel for your site
  • Take online appointment bookings on your site.
  • Accept online payments.
  • Set up a digital download store on your site.
  • Increase your site's search engine traffic over time.
  • Write interesting blog posts.
  • Improve your web knowledge and skills.

Who is the target audience?

  • This course is especially designed for teachers, coaches and other experts who have little or no experience with WordPress and/or other content management systems. If you're already very familiar with WordPress, this course is probably not for you.
  • Suitable for anyone else who wants to learn WordPress

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

In this video, I talk a little about myself and give a quick summary of the course objectives. 

Section 2: Set up

In this lecture, I talk about why you should use WordPress to build your site. 


The first step to creating your wonderful website is choosing a good domain name. In this lecture I give you some tips on choosing the right name for your blog.


I'm going to build a website for an online business English tutor. In this lecture, I demonstrate my thought process when choosing a domain name for my site.


In this lecture, I show you how to register your domain on GoDaddy.com.


Once you've registered your domain, the next step is to get hosting for your website. It's best to use a reputable hosting company, e.g. Hostgator.com, which I'm going to show you in this lecture.


Once you've purchased hosting with Hostgator or a similar host that offers CPanel for managing your site, installing WordPress is pretty easy. I show you the basic steps in this lecture.

Section 3: WordPress crash course

A quick introduction to the WordPress crash course.


Once you have logged into WordPress, the first thing you'll see is the dashboard and admin sidebar. In this lecture, I give you a quick tour.


The ability to add functionality via plugins makes WordPress a truly versatile and powerful content management system. In this lecture, I explain what plugins are. I demonstrate adding an important security plugin to make my site harder to get hacked.


Just like your home, WordPress needs to be "kept tidy" to ensure it works right. In this lecture I get you to form some good habits for looking after your site.


When you have a fresh installation of WordPress, it's a good idea to configure a few settings before you start building your site. In this lecture I show you how to configure your general, writing, reading and discussion settings for optimal setup.


When you have a fresh installation of WordPress, it's a good idea to configure a few settings before you start building your site. In this lecture I show you how to configure your media, permalink and caching settings.


All right! We've arrived at the meat and potatoes of building a WordPress site. In this lecture, I'm going to demonstrate how to create a blog post.


It's no good writing great blog posts if you're visitors can't find them. WordPress offers two features for thematically organising your posts -- categories and tags. In this lecture I show you how to assign posts to categories and tags.


Pages in WordPress are slightly different than posts. In this lecture I explain how they differ and show you how to create a page.


Unlike posts, pages are not automatically displayed on your site. So you'll need to link to them manually, e.g. via a navigation menu. In this lecture, I show you how to create menus.


The sidebar is a staple of many WordPress blogs. In this lecture, I show you how to change, add and rearrange the widgets (blocks of functionality) in your sidebar. 


WordPress offers a number of pre-installed widgets that you can add to your site. One of them is the RSS widget. In this lecture, I demonstrate the widget.


In this lecture, I demonstrate a second method for configuring and adding widgets to your sidebar. 


Congrats...you've made it to the end of the WordPress crash course! By now you should be familiar with the main features and functions of the admin area. In this final lecture I show you how to change your design theme, which will lead us nicely into the next section of the course.

Section 4: Design

The default WordPress theme is very generic-looking. If you want to build a brand, your site should have a unique look and feel. In this lecture I walk you through the process of creating a shortlist of potential free themes to choose from.


This lecture will help you choose the best theme from your shortlist of potential free themes.


If your budget allows it, a premium theme will usually give your site a more unique and professional look and feel. In this lecture I walk you through the process of choosing a good premium theme and mention the pitfalls to avoid.


Once you've chosen a theme for your site, you'll need to install and customise it to suit your preferences. In this lecture, I show you what customisations you can do before and after activating the theme. For demonstration purposes, I will use a free theme called Responsive Mobile.


Quality images are great for readers and search engines. In this lecture, I show you where to find quality free and low-cost images you can use in your posts, pages and overall site design.


Every professional-looking website has a brand logo. In this lecture, I show you how I create my own logo and add it to my website header.


To finish off the look and feel of my website, I'm going to add a simple contact form page to allow visitors to get in touch with me without exposing my email address to spammers.

Section 5: Selling appointments

In order to set up a paid appointment booking service on your site, you're going to need several tools. In this lecture I cover these essential ingredients.


Before implementation, you'll need to configure a few settings in your scheduler, such as your availability, payment options, appointment packages and cancellation/rescheduling policy. In this lecture, I show you the settings I use for my appointment service.


We're all set to implement our appointment booking service! In this lecture, I show you how to create a simple sales page and add the scheduler to your page.

Section 6: Selling digital downloads

In this lecture, I show you how to install and set up a free plugin that you will use to sell digital products on your site. I walk you through all the different configuration options including payment gateways, testing settings, tax settings, etc.


After installing the EDD plugin, you're ready to start adding products. I show how to add products in your admin area and how to display them on the front-end of your site. 


If you're using a plugin to sell anything on a WordPress site, it's important to do a test purchase before going live. In this lecture, I walk you through the testing procedure.


Whatever you're selling on your site, you should publish your terms and conditions page as well as privacy policy. These pages not only make your site look more credible, they are required by law in many countries. In this lecture, I create two legal pages and link to them via a footer menu.  

Section 7: Traffic and engagement
Introduction to traffic and engagement

WordPress provides a meta plugin that adds features to your site for boosting reader engagement. In this lecture, I show you some important features of Jetpack.


If you want to use Jetpack, this lecture shows you how I set up, connect and configure the plugin to meet my preferences.


Once you start generating traffic, comment spam will become an issue. In this lecture, I show you how to efficiently block spam with the Akismet plugin. 


Search engine exposure is one of the most important sources of free traffic to your website. In this lecture, I explain you how to optimise your content for search engines and I show you an effective strategy for increasing search traffic over time.


Optimising pages for search is similar to optimising your posts, except for one important difference. In this lecture, I explain what that this.


Optimising your text for search engines is only part of the battle. Google's ranking algorithm uses a number of off-site metrics to determine the quality of your pages. In this lecture, I discuss the most important of these factors and what you can and cannot do to influence it.


Writing a blog post is different from writing a book or long-form newspaper article. In this lecture, I show you a few strategies for writing posts that engage visitors and make them want to read more of your content. The more engaged your visitors are, the more likely they are to return to your site, sign up to your updates and eventually make a purchase.

Section 8: End of course and bonus lecture

Congratulations! You're officially a WordPress Basics to Business hero. Need a quick recap of what you've learnt? Then watch this final lecture.


In Section 3, I installed a free theme from the WordPress theme repository called Responsive Mobile. Want to see how I customised it after the installation? In this lecture, I show you step by step.

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Instructor Biography

Nestor Kiourtzidis, Language learning innovator, WordPress enthusiast

I've been a freelance English language teacher, writer, self-taught web enthusiast and e-learning content creator for over 12 years. I have a Bachelor degree from University College London as well as TEFL (Teaching English as a Foreign Language). I've co-founded a major language learning and teaching website (Linguahouse) and I have built several WordPress blogs for teaching online and selling learning resources.

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