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WordPress Basics to Business: Share and Sell your Expertise

Create an awesome website/blog to share your knowledge and ideas, sell appointment bookings and/or digital downloads
4.5 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,118 students enrolled
Last updated 4/2016
English
$10 $50 80% off
2 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Choose a good domain name.
Create a professional website without doing any coding.
Create a unique look and feel for your site
Take online appointment bookings on your site.
Accept online payments.
Set up a digital download store on your site.
Increase your site's search engine traffic over time.
Write interesting blog posts.
Improve your web knowledge and skills.
View Curriculum
Requirements
  • No experience with setting up a website, domain, etc of any kind is required.
  • Basic knowledge of HTML/CSS will give you more flexibility later, but it's not a requirement.
Description

This course is for anyone who wants to learn WordPress basics, but especially for teachers, coaches and other professionals who want to share their knowledge/experience/expertise, take appointment bookings and/or sell their own downloadable digital products (ebooks, graphics, music, etc.) 

There are 6 main sections:

  1. Setup and configuration
  2. How to use WordPress 2016-2017 (mini crash course)
  3. How to give your site a unique look and feel
  4. How to take and sell appointment bookings (online lessons, consultations, professional appointments, etc.)
  5. How to set up an ebook or other digital download store on your site
  6. How to increase traffic and engagement

I will take you from zero to hero in less than four hours.

Let me me just deal with a couple of common objections.

COMMON OBJECTION 1: "I’m not good at technical stuff."

Well, some years ago I was in the same situation. In fact, I don’t come from a technical background. I learnt what I needed to know on my own and I worked with professional developers. So I’m confident that after you’ve completed this course, you’ll be able to build your own unique, professional-looking website.   

COMMON OBJECTION 2: "I have a very limited budget. It must cost a lot of money to build a professional-looking website, right?"

Setting up a powerful website with the tools I’m going to show you requires very minimal upfront costs. In fact this how much you’ll need as a minimum:

  • around $100/year for hosting
  • around $15/year domain name registration ($18 /2 years)

And if you're going to have an appointment booking and payment service integrated with your site, you'll need an extra $10/month (although there's a 14-day free trial).

And that is it. I may mention a few modestly-priced addons or services that will make your site even better, but that’s the absolute minimum. 

If your budget is below this, then you won't be able to use all the tools I mention in the business sections of the site. But you will find lots of useful WordPress and marketing tools and tips in the other sections. Also, to use the e-commerce tools, you'll need to sign up for a Paypal business account, which I guide you through in section 4. So make sure that Paypal supports your country.

If you meet the above requirements and if you’re ready to learn new tools and skills to diversify your income, then you’ll get the most benefit from this course. 

Just click the ‘Take this course’ button to begin. And remember, Udemy offer a 30 day money back guarantee if you’re not satisfied for any reason. 


Who is the target audience?
  • This course is especially designed for teachers, coaches and other experts who have little or no experience with WordPress and/or other content management systems. If you're already very familiar with WordPress, this course is probably not for you.
  • Suitable for anyone else who wants to learn WordPress
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 45 Lectures Collapse All 45 Lectures 03:39:59
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Introduction
1 Lecture 01:51

In this video, I talk a little about myself and give a quick summary of the course objectives. 

Preview 01:51
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Set up
6 Lectures 27:17

In this lecture, I talk about why you should use WordPress to build your site. 

Preview 04:17

The first step to creating your wonderful website is choosing a good domain name. In this lecture I give you some tips on choosing the right name for your blog.

How to choose a domain name
04:03

I'm going to build a website for an online business English tutor. In this lecture, I demonstrate my thought process when choosing a domain name for my site.

Domain name case study
02:22

In this lecture, I show you how to register your domain on GoDaddy.com.

How to register your domain name
02:48

Once you've registered your domain, the next step is to get hosting for your website. It's best to use a reputable hosting company, e.g. Hostgator.com, which I'm going to show you in this lecture.

How to get hosting for your website
08:24

Once you've purchased hosting with Hostgator or a similar host that offers CPanel for managing your site, installing WordPress is pretty easy. I show you the basic steps in this lecture.

Installing WordPress
05:23
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WordPress crash course
14 Lectures 01:07:47

A quick introduction to the WordPress crash course.

Introduction to the crash course
00:52

Once you have logged into WordPress, the first thing you'll see is the dashboard and admin sidebar. In this lecture, I give you a quick tour.

The WordPress dashboard
06:18

The ability to add functionality via plugins makes WordPress a truly versatile and powerful content management system. In this lecture, I explain what plugins are. I demonstrate adding an important security plugin to make my site harder to get hacked.

Adding functionality (plugins)
06:23

Just like your home, WordPress needs to be "kept tidy" to ensure it works right. In this lecture I get you to form some good habits for looking after your site.

WordPress Housekeeping
03:15

When you have a fresh installation of WordPress, it's a good idea to configure a few settings before you start building your site. In this lecture I show you how to configure your general, writing, reading and discussion settings for optimal setup.

Essential settings 1
08:09

When you have a fresh installation of WordPress, it's a good idea to configure a few settings before you start building your site. In this lecture I show you how to configure your media, permalink and caching settings.

Essential settings 2
04:11

All right! We've arrived at the meat and potatoes of building a WordPress site. In this lecture, I'm going to demonstrate how to create a blog post.

Preview 09:06

It's no good writing great blog posts if you're visitors can't find them. WordPress offers two features for thematically organising your posts -- categories and tags. In this lecture I show you how to assign posts to categories and tags.

Categories and tags
06:46

Pages in WordPress are slightly different than posts. In this lecture I explain how they differ and show you how to create a page.

How to create a page
03:26

Unlike posts, pages are not automatically displayed on your site. So you'll need to link to them manually, e.g. via a navigation menu. In this lecture, I show you how to create menus.

Adding menus
03:52

The sidebar is a staple of many WordPress blogs. In this lecture, I show you how to change, add and rearrange the widgets (blocks of functionality) in your sidebar. 

Modifying your sidebar 1
06:44

WordPress offers a number of pre-installed widgets that you can add to your site. One of them is the RSS widget. In this lecture, I demonstrate the widget.

Adding an RSS widget
01:58

In this lecture, I demonstrate a second method for configuring and adding widgets to your sidebar. 

Modifying your sidebar 2
01:49

Congrats...you've made it to the end of the WordPress crash course! By now you should be familiar with the main features and functions of the admin area. In this final lecture I show you how to change your design theme, which will lead us nicely into the next section of the course.

Changing your theme
04:58
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Design
7 Lectures 39:34

The default WordPress theme is very generic-looking. If you want to build a brand, your site should have a unique look and feel. In this lecture I walk you through the process of creating a shortlist of potential free themes to choose from.

Preview 04:53

This lecture will help you choose the best theme from your shortlist of potential free themes.

Comparing free themes
08:02

If your budget allows it, a premium theme will usually give your site a more unique and professional look and feel. In this lecture I walk you through the process of choosing a good premium theme and mention the pitfalls to avoid.

Choosing a premium theme
02:14

Once you've chosen a theme for your site, you'll need to install and customise it to suit your preferences. In this lecture, I show you what customisations you can do before and after activating the theme. For demonstration purposes, I will use a free theme called Responsive Mobile.

Installing a theme
07:44

Quality images are great for readers and search engines. In this lecture, I show you where to find quality free and low-cost images you can use in your posts, pages and overall site design.

Finding images
08:27

Every professional-looking website has a brand logo. In this lecture, I show you how I create my own logo and add it to my website header.

Creating and adding a logo
04:33

To finish off the look and feel of my website, I'm going to add a simple contact form page to allow visitors to get in touch with me without exposing my email address to spammers.

Creating a contact page
03:41
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Selling appointments
3 Lectures 12:22

In order to set up a paid appointment booking service on your site, you're going to need several tools. In this lecture I cover these essential ingredients.

Selling appointments 1 - Essential tools
04:05

Before implementation, you'll need to configure a few settings in your scheduler, such as your availability, payment options, appointment packages and cancellation/rescheduling policy. In this lecture, I show you the settings I use for my appointment service.

Selling appointments 2 - Configuration
03:32

We're all set to implement our appointment booking service! In this lecture, I show you how to create a simple sales page and add the scheduler to your page.

Selling appointments 3 - Implementation
04:45
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Selling digital downloads
4 Lectures 17:18

In this lecture, I show you how to install and set up a free plugin that you will use to sell digital products on your site. I walk you through all the different configuration options including payment gateways, testing settings, tax settings, etc.

Selling digital downloads 1 - Setup
06:44

After installing the EDD plugin, you're ready to start adding products. I show how to add products in your admin area and how to display them on the front-end of your site. 

Selling digital downloads 2 - Adding products
02:05

If you're using a plugin to sell anything on a WordPress site, it's important to do a test purchase before going live. In this lecture, I walk you through the testing procedure.

Selling digital downloads 3 - Testing and going live
05:52

Whatever you're selling on your site, you should publish your terms and conditions page as well as privacy policy. These pages not only make your site look more credible, they are required by law in many countries. In this lecture, I create two legal pages and link to them via a footer menu.  

Creating your legal pages
02:37
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Traffic and engagement
8 Lectures 38:44
Introduction to traffic and engagement
01:18

WordPress provides a meta plugin that adds features to your site for boosting reader engagement. In this lecture, I show you some important features of Jetpack.

How to boost engagement with Jetpack
05:12

If you want to use Jetpack, this lecture shows you how I set up, connect and configure the plugin to meet my preferences.

Setting up and configuring Jetpack
07:27

Once you start generating traffic, comment spam will become an issue. In this lecture, I show you how to efficiently block spam with the Akismet plugin. 

How to prevent comment spam
03:43

Search engine exposure is one of the most important sources of free traffic to your website. In this lecture, I explain you how to optimise your content for search engines and I show you an effective strategy for increasing search traffic over time.

Preview 06:14

Optimising pages for search is similar to optimising your posts, except for one important difference. In this lecture, I explain what that this.

Search engine optimisation 2 - Optimising your pages
03:15

Optimising your text for search engines is only part of the battle. Google's ranking algorithm uses a number of off-site metrics to determine the quality of your pages. In this lecture, I discuss the most important of these factors and what you can and cannot do to influence it.

Search engine optimisation 3 - Off-page factors
03:47

Writing a blog post is different from writing a book or long-form newspaper article. In this lecture, I show you a few strategies for writing posts that engage visitors and make them want to read more of your content. The more engaged your visitors are, the more likely they are to return to your site, sign up to your updates and eventually make a purchase.

How to write engaging posts
07:48
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End of course and bonus lecture
2 Lectures 15:06

Congratulations! You're officially a WordPress Basics to Business hero. Need a quick recap of what you've learnt? Then watch this final lecture.

Recap
01:38

In Section 3, I installed a free theme from the WordPress theme repository called Responsive Mobile. Want to see how I customised it after the installation? In this lecture, I show you step by step.

How I customised the Responsive Mobile theme
13:28
About the Instructor
4.5 Average rating
275 Reviews
3,182 Students
3 Courses
Language learning innovator, WordPress enthusiast

I've been a freelance English language teacher, writer, self-taught web enthusiast and e-learning content creator for over 12 years. I have a Bachelor degree from University College London as well as TEFL (Teaching English as a Foreign Language). I've co-founded a major language learning and teaching website (Linguahouse) and I have built several WordPress blogs for teaching online and selling learning resources.

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