Logo Design: Mastering the Wordmark

Discover how to design creative, unique and relevant wordmark logo designs.
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443 students enrolled
Instructed by Gary Simon Design / Graphic Design
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  • Lectures 17
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

Are you ready to become a great identity designer? Excellent!

This course will show you how to start thinking creatively to design excellent wordmarks; you know, the type portion of a logo design. You will discover the essential fundamentals that make any given wordmark great: Simplicity, relevance, readability, uniqueness and more.

Get inside Gary's head

Follow along as Gary designs 5 different wordmark projects over the course of 2 hours, two of which include hand-lettering with the use of a drawing tablet. Discover Gary's process when coming up with great logo design concepts.

Who is Gary?

A renowned designer and instructor of 15 years. Gary works as a course author for some of the biggest online education portals on the internet such as DigitalTutors and Envato Network's TutsPlus. Gary's work has also been featured in various publications including PhotoshopCreative magazine. Gary also runs a youtube channel with over 3 million views and 70,000 subscribers.

What are the requirements?

  • Adobe Illustrator
  • Preferable: Pressure sensitive drawing tablet.

What am I going to get from this course?

  • Design effective and beautiful wordmark logos.
  • Use Adobe Illustrator with a tablet.
  • Produce multiple concepts for a given project.
  • Use Adobe Illustrator to create vector logos.

Who is the target audience?

  • Anyone interested in designing great wordmark-based logos should take this course.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Wordmark Introductory Projects
Beginning the Zoom Project
Finishing the Zoom Project
Starting the Launch Project
Finishing the Launch Project
The Ignore Project
Optional Project Assignment
Section 2: Hand Lettering Wordmarks
Designing the VU in Vulger
Designing the LGER in Vulger
Refining the VUL in Vulger
Finishing the Vulger Project
Starting the Fierce Project
Blocking out the RCE in Fierce
Adding Details to the Lettering
Further Refining the Lettering
Finishing the Fierce Project
Final Optional Project Assignment

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Instructor Biography

Gary Simon, Professional Freelance Designer & Course Instructor

Gary Simon is a professional freelance graphics and web designer with well over a decade of experience. Having served over a thousand clients, Gary understands many facets of the design industry.

He has also been a course instructor for several of the top online education websites, teaching a wide range of topics including:

  • Web Design
  • Graphic Design
  • Mobile / GUI Design
  • 3D
  • Motion Graphics

Gary began designing websites in 2000, and just a few years later started focusing on identity design. From that point on, Gary grew a large clientele that allowed him to fully develop skills that extend beyond design alone.

The following is a list of web technologies in which Gary is proficient:

  • HTML & CSS (Responsive)
  • JavaScript & jQuery
  • XML
  • PHP
  • MySQL

He is also an expert with the following software:

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe After Effects

Gary began teaching his skills to others after releasing a single logo design tutorial, which has since garnered over a million views. In 7 years, Gary has released over 200 video tutorials and 20+ video courses. On his Youtube channel alone, his videos receive a half million views monthly. He enjoys connecting with students and helping them develop their skills on an on-going and frequent basis.

Ready to start learning?
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