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Logo Design: Mastering the Wordmark

Discover how to design creative, unique and relevant wordmark logo designs.
4.8 (22 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
452 students enrolled
Created by Gary Simon
Last updated 11/2015
English
$10 $50 80% off
19 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Design effective and beautiful wordmark logos.
Use Adobe Illustrator with a tablet.
Produce multiple concepts for a given project.
Use Adobe Illustrator to create vector logos.
View Curriculum
Requirements
  • Adobe Illustrator
  • Preferable: Pressure sensitive drawing tablet.
Description

Are you ready to become a great identity designer? Excellent!

This course will show you how to start thinking creatively to design excellent wordmarks; you know, the type portion of a logo design. You will discover the essential fundamentals that make any given wordmark great: Simplicity, relevance, readability, uniqueness and more.

Get inside Gary's head

Follow along as Gary designs 5 different wordmark projects over the course of 2 hours, two of which include hand-lettering with the use of a drawing tablet. Discover Gary's process when coming up with great logo design concepts.

Who is Gary?

A renowned designer and instructor of 15 years. Gary works as a course author for some of the biggest online education portals on the internet such as DigitalTutors and Envato Network's TutsPlus. Gary's work has also been featured in various publications including PhotoshopCreative magazine. Gary also runs a youtube channel with over 3 million views and 70,000 subscribers.

Who is the target audience?
  • Anyone interested in designing great wordmark-based logos should take this course.
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Curriculum For This Course
Expand All 17 Lectures Collapse All 17 Lectures 01:59:58
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Wordmark Introductory Projects
7 Lectures 47:50


Finishing the Zoom Project
10:01

Starting the Launch Project
08:58

Finishing the Launch Project
10:42

The Ignore Project
07:37

Optional Project Assignment
00:23
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Hand Lettering Wordmarks
10 Lectures 01:12:08
Designing the VU in Vulger
09:00

Designing the LGER in Vulger
04:51

Refining the VUL in Vulger
08:02

Finishing the Vulger Project
10:24

Starting the Fierce Project
10:11

Blocking out the RCE in Fierce
07:17

Adding Details to the Lettering
09:33

Further Refining the Lettering
05:43

Finishing the Fierce Project
06:37

Final Optional Project Assignment
00:30
About the Instructor
4.3 Average rating
668 Reviews
12,222 Students
6 Courses
Professional Freelance Designer & Course Instructor

Gary Simon is a professional freelance graphics and web designer with well over a decade of experience. Having served over a thousand clients, Gary understands many facets of the design industry.

He has also been a course instructor for several of the top online education websites, teaching a wide range of topics including:

  • Web Design
  • Graphic Design
  • Mobile / GUI Design
  • 3D
  • Motion Graphics

Gary began designing websites in 2000, and just a few years later started focusing on identity design. From that point on, Gary grew a large clientele that allowed him to fully develop skills that extend beyond design alone.

The following is a list of web technologies in which Gary is proficient:

  • HTML & CSS (Responsive)
  • JavaScript & jQuery
  • XML
  • PHP
  • MySQL

He is also an expert with the following software:

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe After Effects

Gary began teaching his skills to others after releasing a single logo design tutorial, which has since garnered over a million views. In 7 years, Gary has released over 200 video tutorials and 20+ video courses. On his Youtube channel alone, his videos receive a half million views monthly. He enjoys connecting with students and helping them develop their skills on an on-going and frequent basis.

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