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User Experience Design: Create Highly Converting Websites
Rating: 4.1 out of 5(123 ratings)
3,626 students

User Experience Design: Create Highly Converting Websites

Conceive websites that improve customer satisfaction, have better search ranking and convert more traffic into sales!
Created byOxford Learning Lab
Last updated 8/2019
English

What you'll learn

  • Create websites that convert surfers into leads and customers
  • Master personas to satisfy exact needs
  • Craft Websites that people want to use again and again
  • Analyse how your customers behave online
  • Define and improve benchmarks
  • Test navigation patterns

Course content

6 sections • 38 lectures • 5h 30m total length

  • Intro & History8:15
  • What WebUX Means for Users7:51
  • First Steps on Getting the Site Your Customers Want4:44
  • Start Testing Your Current Website7:21
  • Learn How to Build a Better Site 110:55
  • Learn How to Build a Better Site 212:52
  • Learn How to Build a Better Site 310:19
  • Learn How to Build a Better Site 47:09
  • Examples: Who applies it5:49
  • Summary and Resources4:10
  • Use Neuroscience to guide people through your Website5:11

    Good marketing can convert a visitor into a customer, potentially without any additional sales effort. We call analysis and action aimed at increasing the percentage of visitors who respond in the desired fashion "conversion rate optimization" or CRO. CRO is based on the science of persuasion, which is in turn informed by discoveries in neuroscience. Let's take a look at neuroscience insights for CRO and see how one company achieved a 93% increase in direct sales in under a year.

Requirements

  • No background needed in UX design

Description

GREAT USER EXPERIENCE= BETTER ENGAGEMENT=SUSTAINED RESULTS

What all the greatest sites you know like Facebook, Airbnb, Youtube, Google have in common? They work constantly on improve their User Experience, which means intuitive design and easy to use.

The better is your website the less advertise you need because your user will be the biggest ambassadors and drive traffic to it.
   

After explaining how users behave online, the course will focus on helping to understand what are your visitor's needs and expectations. We will then discuss the structure of the site, call to actions and generally the navigations rules. We will focus on helping to better convert your goals and test the site usability. Finally will confront metrics and analytics for an objective valuation of the site performances. 

Who this course is for:

  • Website Designers
  • Marketing Managers
  • Project Managers
  • UX designers
  • Web developers

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