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GREAT USER EXPERIENCE= HAPPY USERS= MORE MONEY FOR YOU!
Are You a Web Designer? A Web Developer? A Digital Marketing Consultant? Or a Website Owner?
Then boost your Web-UX skills by taking this practical, example- rich, step-by-step course.
After explaining how users behave online, the course will focus on helping to understand what are your visitor's needs and expectations. We will then discuss the structure of the site, call to actions and generally the navigations rules. We will focus on helping to better convert your goals and test the site usability. Finally will confront metrics and analytics for an objective valuation of the site performances.
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30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Update 2015|
Intro & HistoryPreview
What WebUX Means for Users
First Steps on Getting the Site Your Customers Want
Start Testing Your Current Website
Learn How to Build a Better Site 1
Learn How to Build a Better Site 2
Learn How to Build a Better Site 3
Learn How to Build a Better Site 4
Examples: Who applies it
Summary and Resources
|Section 2: Intro & Definitions|
Introduction to Usability and UXPreview
Definition and benchmarks-User
Definition and benchmarks-Goals
Definition and benchmarks-Context of use
|Section 3: How Customers Behave Online|
How customers behave online 1Preview
How customers behave online 2
How customers behave online 3
Customer research-Focus groups and interviews
|Section 4: Personas & Card Sorting|
Principles - Expectations and consistency
|Section 5: Structure & Navigation|
Provide structure 1Preview
Provide structure 2
Provide structure and Avoid clutter
Calls to action
On site search
|Section 6: Evaluation - Testing & Analytics|
Site research-Heuristic evaluationPreview
Eyetracking and Paper prototyping
Metrics and analytics
Summary Usability and UXPreview
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.