Winning User Experience Design
4.1 (77 ratings)
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Winning User Experience Design

Design websites that improve customer satisfaction, have better search ranking and convert more traffic into sales!
4.1 (77 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,383 students enrolled
Last updated 1/2015
English
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 5.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn definition and benchmarks
  • How customers behave online
  • Create personas
  • Learn navigation patterns
  • How to test UX
View Curriculum
Requirements
  • No background needed in UX design
Description

MORE THAN 1000 STUDENTS IN THE LAST 30 DAYS

GREAT USER EXPERIENCE= HAPPY USERS= MORE MONEY FOR YOU!

Are You a Web Designer? A Web Developer? A Digital Marketing Consultant? Or a Website Owner?

Then boost your Web-UX skills by taking this practical, example- rich, step-by-step course.

After explaining how users behave online, the course will focus on helping to understand what are your visitor's needs and expectations. We will then discuss the structure of the site, call to actions and generally the navigations rules. We will focus on helping to better convert your goals and test the site usability. Finally will confront metrics and analytics for an objective valuation of the site performances.

Who is the target audience?
  • Website Designers
  • Marketing Managers
  • Project Managers
  • UX designers
  • Web developers
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Curriculum For This Course
37 Lectures
05:25:48
+
Update 2015
10 Lectures 01:19:25

What WebUX Means for Users
07:51

First Steps on Getting the Site Your Customers Want
04:44

Start Testing Your Current Website
07:21

Learn How to Build a Better Site 1
10:55

Learn How to Build a Better Site 2
12:52

Learn How to Build a Better Site 3
10:19

Learn How to Build a Better Site 4
07:09

Examples: Who applies it
05:49

Summary and Resources
04:10
+
Intro & Definitions
4 Lectures 32:18

Definition and benchmarks-User
12:25

Definition and benchmarks-Goals
06:58

Definition and benchmarks-Context of use
08:02
+
How Customers Behave Online
5 Lectures 49:39

How customers behave online 2
13:05

How customers behave online 3
08:20

Philosophy
10:59

Customer research-Focus groups and interviews
07:57
+
Personas & Card Sorting
4 Lectures 39:33

Personas
06:37

Principles - Expectations and consistency
15:23

Feedback
09:21
+
Structure & Navigation
8 Lectures 01:24:13

Provide structure 2
08:59

Provide structure and Avoid clutter
09:49

Calls to action
13:01

Guiding customers-Homepage
10:04

On site search
06:42

Navigation 1
14:07

Navigation 2
12:51
+
Evaluation - Testing & Analytics
6 Lectures 40:40
Forms
08:05


Usability testing
14:13

Eyetracking and Paper prototyping
04:33

Metrics and analytics
04:48

About the Instructor
Oxford Learning Lab
4.2 Average rating
649 Reviews
17,152 Students
19 Courses
Professional Marketing Courses by Top Experts

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