Winning User Experience Design

Design websites that improve customer satisfaction, have better search ranking and convert more traffic into sales!
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$95
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  • Lectures 37
  • Contents Video: 5.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2013 English

Course Description

MORE THAN 1000 STUDENTS IN THE LAST 30 DAYS

GREAT USER EXPERIENCE= HAPPY USERS= MORE MONEY FOR YOU!

Are You a Web Designer? A Web Developer? A Digital Marketing Consultant? Or a Website Owner?

Then boost your Web-UX skills by taking this practical, example- rich, step-by-step course.

After explaining how users behave online, the course will focus on helping to understand what are your visitor's needs and expectations. We will then discuss the structure of the site, call to actions and generally the navigations rules. We will focus on helping to better convert your goals and test the site usability. Finally will confront metrics and analytics for an objective valuation of the site performances.

What are the requirements?

  • No background needed in UX design

What am I going to get from this course?

  • Learn definition and benchmarks
  • How customers behave online
  • Create personas
  • Learn navigation patterns
  • How to test UX

What is the target audience?

  • Website Designers
  • Marketing Managers
  • Project Managers
  • UX designers
  • Web developers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Update 2015
Intro & History
Preview
08:15
What WebUX Means for Users
07:51
First Steps on Getting the Site Your Customers Want
04:44
Start Testing Your Current Website
07:21
Learn How to Build a Better Site 1
10:55
Learn How to Build a Better Site 2
12:52
Learn How to Build a Better Site 3
10:19
Learn How to Build a Better Site 4
07:09
Examples: Who applies it
05:49
Summary and Resources
04:10
Section 2: Intro & Definitions
Introduction to Usability and UX
Preview
04:53
Definition and benchmarks-User
12:25
Definition and benchmarks-Goals
06:58
Definition and benchmarks-Context of use
08:02
Section 3: How Customers Behave Online
How customers behave online 1
Preview
09:18
How customers behave online 2
13:05
How customers behave online 3
08:20
Philosophy
10:59
Customer research-Focus groups and interviews
07:57
Section 4: Personas & Card Sorting
Card sorting
Preview
08:12
Personas
06:37
Principles - Expectations and consistency
15:23
Feedback
09:21
Section 5: Structure & Navigation
Provide structure 1
Preview
08:40
Provide structure 2
08:59
Provide structure and Avoid clutter
09:49
Calls to action
13:01
Guiding customers-Homepage
10:04
On site search
06:42
Navigation 1
14:07
Navigation 2
12:51
Section 6: Evaluation - Testing & Analytics
Forms
08:05
Site research-Heuristic evaluation
Preview
05:28
Usability testing
14:13
Eyetracking and Paper prototyping
04:33
Metrics and analytics
04:48
Summary Usability and UX
Preview
03:33

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Instructor Biography

Oxford Learning Lab, Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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