Winning Unique Selling Proposition (USP)
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Winning Unique Selling Proposition (USP) to your Wishlist.

Add to Wishlist

Winning Unique Selling Proposition (USP)

Dominate Your Market by Finding Your Unfair Advantage
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2 students enrolled
Created by CW Fong
Last updated 5/2017
English
Current price: $10 Original price: $90 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 22 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Students will have an in-depth understanding of the 6 elements of a strong Unique Selling Proposition (USP). Specifically, students will be able to identify the weakness in their own business' USP and then be able to create a strong USP for their business.
View Curriculum
Requirements
  • There are no prerequisites to enroll in this course
Description

Dominate Your Market by Finding Your Unfair Advantage 

We are often told that in order to succeed in business, a company must have a compelling brand. It is therefore easy to believe that if you spend money on building a brand, your business will succeed.

What many do not realize is that before a brand can succeed, the business must first fulfill a market need. Just as there are many companies that have succeeded based on building a strong brand, there are just as many companies that have failed despite of their strong brands.

The main factor that determines a company’s success or failure can be traced to the lack of, or having a poor, Unique Selling Proposition (USP). The USP is what makes a company different (usually better) than its competitors. The USP is what makes the company stand out from the rest of the market and this focus on differentiation is the most important strategic activity companies must constantly find and refine.

Who Should Take This Course

This course ‘Winning USP – Dominate your Marketaims to help business owners and entrepreneurs understand the concept of USP and how to develop it.  After completing this course, your company will not only survive but thrive.

The training outcome for this course is to provide you with an in-depth understanding of the 6 elements of a strong USP. Specifically, you be able to identify the weakness in your current USP and then to be able to create a strong one for your business.

This course has been divided into the following 4 sections:

Section 1, you will understand the importance of USP.
Section 2, we will debunk the myths about USP
Section 3, I teach you the 6 elements of a strong USP
Section 4, I will share with you my thoughts on how USP Drives Branding.

What You Will Learn

At the end of this course, you will be able to assess the strength of your company's USP and develop a USP that will help your dominate your market.

Who is the target audience?
  • Anyone who is thinking or setting up, or is already managing a small business
Students Who Viewed This Course Also Viewed
Curriculum For This Course
+
Introduction
1 Lecture 02:54
+
Why USP is important?
1 Lecture 05:30

Having a USP is important as it: (a) prevents price competition; (b) allows for higher margins; and (c) provides the business owner with marketing options.

Preview 05:30
+
Myths about USP - What you think you know, but really don't
1 Lecture 07:22
+
Characteristics of a Strong USP
6 Lectures 28:04
1. Must be Unique
08:30

2. Target Needs. Not Wants.
02:44

3. Market Size Matters
02:28

4. Can be Demonstrated
04:16

5. Must be Defensible
05:33

6. Up to Date
04:33
+
Why USP Drives Branding
1 Lecture 04:30
Why USP Drive Branding
04:30
+
Conclusion
1 Lecture 01:52
Conclusion
01:52

Quiz
5 questions
About the Instructor
CW Fong
5.0 Average rating
3 Reviews
114 Students
2 Courses
Publlic Relations Consultant

Founder and Principal Consultant at CW Fong & Associates. CW Fong & Associates is a boutique communications firm that specializes in branding, digital strategy and crisis communications.

I am an experienced communications specialist who has successfully developed and executed communications campaigns for SMEs, MNCs and at the highest level of Government. I have successfully led teams and provided strategic counsel in complex and fast-paced environments. Professionally, I developed the communications frameworks I use and these frameworks have been published in leading professional and business publications (local and overseas), and have been taught to the government officials of ASEAN countries like Myanmar, Brunei, Malaysia and Singapore. My core competencies are in:

| Branding | Strategic Communications | Crisis Communications | Reputation Management | Training and Facilitation |