Marketing Communications for Professional Marketers

Understand how Successful Marketing Communications can Super-Charge your Business.
2.5 (2 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
63 students enrolled
$95
Take This Course
  • Lectures 28
  • Contents Video: 2.5 hours
  • Skill Level Expert Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 11/2013 English

Course Description

Marketing communication  is the fundamental and complex part of a company's marketing efforts. If failed can lead to serious and sometimes fatal consequences on the company image.

In this course, Senior Examiner at the Chartered Institute of Marketing, Chris Fill, explores all the essentials and beyond of Marketing Communications. From the Marketing Communication Mix to Marketing Communication and Relationship and Corporate Communication, this 4 Hours course is packed with information and insights.

This first section serves to clarify ideas about the principles of marketing communications. After exploring the scope, role and tasks of marketing communications, ideas concerning the reconfiguration of the marketing communications mix are presented. This includes explanations about the individual tools, media, including the impact of digital media, and the many ways content is generated today.

The second section, the role of marketing communications within the development of buyer/seller relationships is explored from an audience perspective. The first part of the lecture considers a range of forms of communications, and the second examines a range of exchange preferences. 

The third and final section brings these two elements together in the form of a marketing communication/relationship dynamic. This video shows how understanding an audience's preferred relationship with a supplier should shape the type of marketing communications mix used to communicate with them.

What are the requirements?

  • General Business Knowledge

What am I going to get from this course?

  • Avoid costly marketing communication problems
  • Explore Marketing Communications Areas
  • Learn How to Convey a Message
  • The Problematic Areas of Marketing Communications
  • Corporate Communications Principles

What is the target audience?

  • Marketing Managers
  • Marketing Students
  • Company Owners

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: The Marketing Communications Mix
Intro to marketing communications class
Preview
02:25
Scope of marketing communications
07:17
The role of marketing communications
08:04
The tasks of marketing communications
09:56
The marketing communications mix
06:42
The constituent tools of the MC mix
06:57
The constituent classes of media in the mix
07:49
Different media channels
03:34
The constituent forms of content in the mix
04:06
Content strategies
05:49
Conclusion - Q&A
Preview
04:36
Section 2: The Marketing Communications and Relationship
Intro to marketing communications class
Preview
01:52
Principal forms of communication
08:27
Types of relationships
09:58
The marketing communication relationship dynamic
05:27
Conclusion - Q&A
Preview
03:43
Section 3: Exploring corporate communications
Intro to corporate communication class
Preview
02:14
The corporate reputation framework
12:29
Principles of corporate identity and branding
02:23
Corporate personality
05:46
Corporate identity
09:44
Concepts and issues in corporate communication
04:15
The identity mix
07:52
Forms of corporate communication
05:54
Storytelling categories
00:00
Reputational platforms
03:40
Associations through branding
05:39
Corporate Communication Conclusions
Preview
05:40

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Oxford Learning Lab, Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

Ready to start learning?
Take This Course