Marketing Communications for Professional Marketers

Understand how Successful Marketing Communications can Super-Charge your Business.
3.3 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
75 students enrolled
Take This Course
  • Lectures 28
  • Length 2.5 hours
  • Skill Level Expert Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 11/2013 English

Course Description

Marketing communication  is the fundamental and complex part of a company's marketing efforts. If failed can lead to serious and sometimes fatal consequences on the company image.

In this course, Senior Examiner at the Chartered Institute of Marketing, Chris Fill, explores all the essentials and beyond of Marketing Communications. From the Marketing Communication Mix to Marketing Communication and Relationship and Corporate Communication, this 4 Hours course is packed with information and insights.

This first section serves to clarify ideas about the principles of marketing communications. After exploring the scope, role and tasks of marketing communications, ideas concerning the reconfiguration of the marketing communications mix are presented. This includes explanations about the individual tools, media, including the impact of digital media, and the many ways content is generated today.

The second section, the role of marketing communications within the development of buyer/seller relationships is explored from an audience perspective. The first part of the lecture considers a range of forms of communications, and the second examines a range of exchange preferences. 

The third and final section brings these two elements together in the form of a marketing communication/relationship dynamic. This video shows how understanding an audience's preferred relationship with a supplier should shape the type of marketing communications mix used to communicate with them.

What are the requirements?

  • General Business Knowledge

What am I going to get from this course?

  • Avoid costly marketing communication problems
  • Explore Marketing Communications Areas
  • Learn How to Convey a Message
  • The Problematic Areas of Marketing Communications
  • Corporate Communications Principles

Who is the target audience?

  • Marketing Managers
  • Marketing Students
  • Company Owners

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: The Marketing Communications Mix
Intro to marketing communications class
Scope of marketing communications
The role of marketing communications
The tasks of marketing communications
The marketing communications mix
The constituent tools of the MC mix
The constituent classes of media in the mix
Different media channels
The constituent forms of content in the mix
Content strategies
Conclusion - Q&A
Section 2: The Marketing Communications and Relationship
Intro to marketing communications class
Principal forms of communication
Types of relationships
The marketing communication relationship dynamic
Conclusion - Q&A
Section 3: Exploring corporate communications
Intro to corporate communication class
The corporate reputation framework
Principles of corporate identity and branding
Corporate personality
Corporate identity
Concepts and issues in corporate communication
The identity mix
Forms of corporate communication
Storytelling categories
Reputational platforms
Associations through branding
Corporate Communication Conclusions

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Oxford Learning Lab, Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

Ready to start learning?
Take This Course