Marketing Communications for Professional Marketers
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Marketing Communications for Professional Marketers

Understand how Successful Marketing Communications can Super-Charge your Business.
3.6 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
89 students enrolled
Last updated 11/2013
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
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  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Avoid costly marketing communication problems
  • Explore Marketing Communications Areas
  • Learn How to Convey a Message
  • The Problematic Areas of Marketing Communications
  • Corporate Communications Principles
View Curriculum
  • General Business Knowledge

Marketing communication  is the fundamental and complex part of a company's marketing efforts. If failed can lead to serious and sometimes fatal consequences on the company image.

In this course, Senior Examiner at the Chartered Institute of Marketing, Chris Fill, explores all the essentials and beyond of Marketing Communications. From the Marketing Communication Mix to Marketing Communication and Relationship and Corporate Communication, this 4 Hours course is packed with information and insights.

This first section serves to clarify ideas about the principles of marketing communications. After exploring the scope, role and tasks of marketing communications, ideas concerning the reconfiguration of the marketing communications mix are presented. This includes explanations about the individual tools, media, including the impact of digital media, and the many ways content is generated today.

The second section, the role of marketing communications within the development of buyer/seller relationships is explored from an audience perspective. The first part of the lecture considers a range of forms of communications, and the second examines a range of exchange preferences. 

The third and final section brings these two elements together in the form of a marketing communication/relationship dynamic. This video shows how understanding an audience's preferred relationship with a supplier should shape the type of marketing communications mix used to communicate with them.

Who is the target audience?
  • Marketing Managers
  • Marketing Students
  • Company Owners
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Curriculum For This Course
28 Lectures
The Marketing Communications Mix
11 Lectures 01:07:15

Scope of marketing communications

The role of marketing communications

The tasks of marketing communications

The marketing communications mix

The constituent tools of the MC mix

The constituent classes of media in the mix

Different media channels

The constituent forms of content in the mix

Content strategies

The Marketing Communications and Relationship
5 Lectures 29:27

Principal forms of communication

Types of relationships

The marketing communication relationship dynamic

Exploring corporate communications
12 Lectures 01:05:36

The corporate reputation framework

Principles of corporate identity and branding

Corporate personality

Corporate identity

Concepts and issues in corporate communication

The identity mix

Forms of corporate communication

Storytelling categories

Reputational platforms

Associations through branding

About the Instructor
Oxford Learning Lab
4.2 Average rating
650 Reviews
17,154 Students
19 Courses
Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.