FOUND: Connecting with Customers in the Digital Age.
4.8 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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FOUND: Connecting with Customers in the Digital Age.

Learn how to grow your business by developing a digital marketing strategy based on a simple, 4-step model & get FOUND.
4.8 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,041 students enrolled
Created by Matthew Certo
Last updated 8/2014
English
Current price: $10 Original price: $30 Discount: 67% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Grow your business with search engines, social media, and content marketing.
  • Stop being afraid of new technology, and become savvy with leveraging it for increased reach and engagement
  • Learn when to sell your audience and when to simply talk with them.
  • Build your customer profiles and follow a content marketing plan that meets their interests.
  • Understand the power of Google and how your customers use it (for everything).
  • Track and gain actionable insight from your digital marketing efforts.
View Curriculum
Requirements
  • This course is purposefully intended for a wide range of understanding of the digital marketing world.
  • Don't know what content marketing, SEO, or social media marketing is really made of? This course unpacks the basics, as well as pro-tips for putting concepts in to practice.
Description

Today's customers are harried, glued to their smartphones and more pressed for time than ever. To reach them with your message, your company must communicate differently than it has in the past. And while many marketers accept that digital marketing is the key to doing so, far too few approach the matter with a methodology that works. The FOUND course teaches how to blend social media marketing, search engine marketing, and content marketing into a formula that reaches the right audience at the right time.

Bring this course to life, follow along, and never be without these digital marketing tools with your copy of FOUND. Start winning new customers with search, social and content marketing! Let's get started. Let's get FOUND.

Who is the target audience?
  • Business owners
  • Marketing executives
  • Bloggers
  • Copywriters
  • Digital Marketing Managers
  • Marketing teams
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Curriculum For This Course
Expand All 7 Lectures Collapse All 7 Lectures 52:04
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Course Introduction
2 Lectures 20:23

Meet Matthew Certo, the CEO & Principal at Findsome & Winmore and the author of FOUND. Matt walks you through what a digital marketing strategy is and if you need one. (Hint... Yes, you do!)

Preview 07:02

In the modern age your customers are interacting with more and more digital content. Are you connecting with them here? Learn just how much the marketing landscape has changed in the last 20 years and what that means to your business.

Preview 13:21

I want you to get the most out of this lecture! Let's see how well you know the topics.

How well do you know your Digital Marketing terms?
5 questions
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Digital Marketing: A 4-Step Model for Success
5 Lectures 31:41

A good way to grasp digital marketing is to break it down in to 4 steps. Once you define each gear in the process you can begin to build your process and strategy for finding and winning new customers.

Introduction to the 4-Step Digital Marketing Model
02:35

One of the most crucial things to understand about your product or service is understanding who's buying. Are you selling parachutes to the right people?

Step 1 - Defining Your Audience
05:18

Don't skip this crucial step in the digital marketing process. Do you remember the principles for defining your audience?

How well can you define your audience?
5 questions

Not convinced you need a blog? This will fix that. Just how much of a difference in site traffic and sales can a blog really generate? And what in the world should you blog about?

Step 2 - Creating Original Content With a Blog
07:50

Having a strategy of purpose is key to producing engaging content for your blog. So what should you blog about? And why?

What should you be blogging about?
5 questions

Hello? Is there anybody out there? In order to be found online you must understand what keywords drive your target customers, how to optimize your website content with those keywords, what tricks there are to drive more traffic to your site, and how to learn from these campaigns.

Step 3 - Optimizing for Search Engines
05:52

Are you optimizing your online content for search engines? Maybe you should Google that.

What about SEO?
5 questions

Poke through some common misconceptions about social media and business. Is it really going to increase my bottom line? Are my customers even using social media?

Step 4 - Engaging with Social Media
10:06

Is there really an untapped market hiding in plain site on social media? Yes.... YES!

How do your customers use social media?
5 questions
About the Instructor
Matthew  Certo
4.8 Average rating
10 Reviews
1,041 Students
1 Course
CEO & Principal, Findsome & Winmore (Digital Marketing)

Matt Certo serves as CEO & Principal of Findsome & Winmore, an Orlando, Florida-based digital marketing agency. Originally called WebSolvers, the company’s first client was his alma mater, Rollins College. Matt built the college’s first website out of his dorm room at the age of 19.

Since then, Matt has grown the company into a fully-integrated digital marketing agency with experienced professionals, a diverse client base, and an ever-increasing suite of services. Apart from the growth of the company, Certo’s work in the industry has been extensive: he co-authored a book in 2001 (Digital Dimensioning: Finding the ebusiness in your Business) and was asked by The White House to speak at a domestic economic forum with President George W. Bush.

Certo has also conceived and overseen a number of software products that are in widespread use today. He is a frequent guest speaker on topics on marketing, Web strategy and search engine optimization, an area for which he has also served as a testifying expert witness. His clients have included the likes of National Retail Properties, Darden Restaurants, Newman’s Own Organics, Fiserv and McGraw-Hill. He is a frequent guest speaker to various marketing, advertising and public relations trade associations and has been widely quoted in publications including The Huffington Post, The San Diego Union Tribune, The Boston Globe and The Orlando Sentinel.

An active community participant, Matt has served as Board Chairman of a number of non-profit organizations including Ronald McDonald House Charities of Central Florida and The First Tee of Central Florida, an organization which he founded. He has also served for nearly a decade on the Board of the Edyth Bush Charitable Foundation as well as Chairman of its endowment committee. He has been recognized by the Orlando Business Journal as one of its Most Influential Men to Watch and its 40 Under 40 list 3 times.