Why Minority Businesses Fail (And How You Can Succeed)
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Why Minority Businesses Fail (And How You Can Succeed)

Minorities guide to understanding hinderances to successful business growth.
4.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
547 students enrolled
Last updated 4/2015
Current price: $10 Original price: $25 Discount: 60% off
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30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • 1 hour of course content!
  • Identify the 3 elements of why Minority Businesses Fail
  • Tips on how to overcome the elements
  • Plus bonus content!
View Curriculum
  • Basic computer with ability to watch video.

Want to know the real reasons why Minority Businesses fail? In this course you will identify the 3 elements on Why Minority Businesses Fail. Throughout this course you will get real life examples that support the failures presented in 17 enhanced lectures! As a student, you will also gain valuable insight on how to avoid these failures to truly grow a successful business as a minority. The course is a presentation facilitated by your Cross-Culture expert Chris Williams.

Who is the target audience?
  • This course is for minorities looking to start a business, already started or want to take there business to the next level
  • This for anyone who wants to understand the elements of Minority Business Failure
  • This is not for those who do not want to grow their business
Compare to Other Business Strategy Courses
Curriculum For This Course
24 Lectures
Course Overview & Objectives
1 Lecture 15:35

In this session you will learn about how Fundamental elements impact minority business owners.

Preview 15:35
Element 1: Fundamental
9 Lectures 01:08:36

In this session you will uncover how Culture plays a part huge part in how we see business and the impact our Culture has on entrepreneurship.

Introduction to Fundamental Section

Many business owners jump into business without learning the science of the industry they are going into. In this lesson, we will explore how the things you don't know can't hurt you in business.

Lack of Knowledge

We all need to take the time to create a great plan to follow as we set out to do business. But there are challenges with the traditional ways in which we go about starting our businesses. You will be able to understand those challenges what the key to truly development your business....and it's NOT in the plan...

A Poor Business "Plan"

Many times we think our job is done once the initial investment of money is obtained. What we don't realize is that is just the beginning and you truly haven't made any I.N.C.O.M.E yet. This session will teach you how and best practices in order to ensure the health of your business.

No Money to Cross the Bridge of I.N.C.O.M.E

You are ready to get started on you business venture. You're excited! However, taking the time to review the industry as a whole will prove beneficial for you before you enter. The information you learn here will allow you to be a step ahead by taking these few tips.

Opening a Business at The Wrong Time

We all know it's important to think of location when starting our business. But have you ever inserted YOU into the equation? This session will help you see what you may be missing when it comes to how you view location and why it could be a barrier you need to face.

Location, Location, Location

Competition is everywhere! Everyone is fighting for their piece of the pie when it feels like all you can get is a crumb. In this session we will explore the secrete of why you can't compete and why you don't have to.

Lot's of Competition, and You Can't Compete!

Presentation is everything. As a Minority Business owner, we have to be ever mindful of the ways in which we present and how we think of presentation. In this session, we will tackle presentation and the barriers we can overcome.

How You Present Your Present to the World

Close of Fundamental Element

Take this quiz to check your learning.

Check Your Understanding
4 questions
Element 2: Culture
6 Lectures 42:29
Introduction to Culture Section

Bias is a hot button topic across the business world. Many companies are spending millions in studies to learn about how they can overcome these challenges. As a Minority Business Owner, there are ways that we must confront within ourselves that could be displaying bias in multiple areas of our business practices. In this lesson, we will uncover bias internally and externally.


Got Social Capital??? In this session we will discuss how you're current social environment could be hindering your ability to truly grow personally and professionally. Learn the best ways to change your social capital and how this can fuel the momentum you have been looking for!

Intrinsic Social Capital

You would be surprised to the companies that we see everyday are the just the tip of the iceberg on a larger conglomerate. Why is this important? Because as you grow, instead of viewing your competition as competition, they could become the the team you need in order to make a larger impact. In this session you will see examples and learn some best practices.

Unwillingness to Collaborate

Many Minorities grow up with challenging environments and we are taught to not take many risk, especially with our finances. When we enter business, that idea has to go away. Each day is a risk. This venture you are starting is a risk. But how you handle risk could improve based on the tips given in this session.

Risk Adverse

Close of Culture Element

A knowledge check from the Culture Element.

Check Your Understanding
4 questions
Element 3: Mental
6 Lectures 41:49
Introduction to Mental Element

The business cannot run itself. So you must. Your lifestyle and habits before your first sale will have to change in order to grow a healthy business. In this session, we will uncover barriers, and create new ways of thinking and managing our personal lives in order to support our business.

Mentality & Lifestyle

Faith is very important! Not just faith in something, but faith in you. In this session we will discuss a simple yet powerful way to ensure your actions line up with what the focus of the business needs to be.

How We Think of Faith

Many wonder how you could really be afraid of becoming successful. But truth is with success could come some changes that many don't want or willing to accept. In this session we will explore those truths and how to best tackle this hinderance as a Minority.

Fear of Success

If you have encountered trouble managing your life before starting your business, that does not just go away easy. Learn how consumerism and being a business owner are very different. In this session we will explore the key of delayed gratification and how to manage your wants versus needs.

Still Think Like A Consumer

Close of Mental Element

This is to check your knowledge of the Mental Element.

Check Your Understanding
4 questions
Closing of Course
2 Lectures 09:39
Wrapping It All Up!

About the Instructor
Keynote Speaker|Trainer|Coach Christopher Williams
4.0 Average rating
1 Review
547 Students
1 Course
Cross Culture Expert at Udemy

People always talk about culture from the sense of interactions between groups of people like Americans, to Germans, or Italians to Asians, etc. But what about those of us who just want to make changes to our current everyday culture that we might not like? What about my culture of friends, businesses, or just how I'm living life? Many of us have had that moment in life when we know its time for change but don't know how or what to do. Our friends, family and business associates are not providing the vibrancy or energy needed to sustain each day. And it becomes harder and harder to interact with those people because there is nothing there.

I know what thats like first hand. I grew up in poverty and not much to look forward to. Death was as normal as blinking and many people didn't expect anything out of life because they had been so beat down by it. After several traumatic experiences before I was 18, my mother decided to move to another state that would change my life forever. Eventually my quality of life grew. My relationships became valuable and I grew as a person. But what I couldn't figure out was WHY? What made me different than everyone else? Why me? How is it that I was able to get past all of those circumstances and setbacks and still live a life I never dreamed of? Everyone I knew didn't make the change in his or her lives.

When I began to study the path of my life I found a framework that became my life's work. I found out that I was not the only one with this framework and that many were able to cross into multiple cultures and still maintain their AUTHENTICITY. This framework has become my life's work to share with everyone to help you See Beyond Your Current Culture.

If you are looking to change jobs, friends, industries, or deepen the level of your current relationships, this training is for you. If you have culture gaps that you want to close like Teachers to Student, Boss to Employee, Parent to Child, Pastor to Congregation, this is for YOU. The See Beyond Your Current Culture training programs help individuals make the necessary transitions to improve your quality of life.

I am the founder of My 1st Suit, an organization built to help young men 18-25 gain necessary exposure to quality men or all backgrounds and businesses. I enjoy training, coaching and professional development and seeing people make forward progress.