SEO Training Course by Moz
4.3 (5,227 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
95,534 students enrolled
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SEO Training Course by Moz

Learn SEO tips and tricks in this SEO training course from Moz
4.3 (5,227 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
95,534 students enrolled
Created by Moz moz.com
Last updated 3/2017
English
Price: Free
Includes:
  • 3.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
Understand basics of SEO
View Curriculum
Requirements
  • None
Description

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).


Who is the target audience?
  • Anyone interested in learning about SEO
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Curriculum For This Course
Expand All 18 Lectures Collapse All 18 Lectures 03:25:36
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SEO Strategy Development
5 Lectures 47:52
What does an SEO do in their day-to-day work?
06:21

How to craft remarkable SEO strategy for 2017
09:01

SEO Strategy Audit in 5 Steps
09:49

How to create demand for sites with little or no search volume
11:54

Creating a Customer Journey Map
10:47
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Site Audits and Structure
3 Lectures 41:09
Kickstart an SEO Site Audit for your Startup
18:00

Controlling Indexing for better Search Engine Ranks
12:23

Subfolders vs. Subdomains
10:46
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Keyword Research Basics
2 Lectures 18:49
Step by Step process for discovering, prioritizing keywords
12:07

How to Build a Killer Content to Keyword Map
06:42
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On-Page SEO Fundamentals
2 Lectures 29:09
8 Principles of a great on page SEO strategy
17:42

How to Optimize for Competitors' Branded Keywords
11:27
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Link building and Off-Page SEO
3 Lectures 38:40
The Rules of Link Building
08:46

Targeted Link Building in 2016
12:46

20 Attributes that Influence a Link's Value
17:08
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SERP Features (a.k.a. Featured Snippets)
1 Lecture 11:34
How to Appear in Google's Answer Boxes
11:34
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Reporting on SEO
2 Lectures 18:23
How to convert client goals into reportable metrics
08:58

How to prove the ROI of content campaigns
09:25
About the Instructor
Moz moz.com
4.3 Average rating
7,036 Reviews
119,161 Students
2 Courses
We believe in better marketing.

Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds software to help marketers not only see their data, but get actionable insights to improve their visibility online. Our products for SEO, brand, content, social, and local marketing help customers rank higher, improve outreach, and increase brand awareness. True to its TAGFEE values, Moz is dedicated to helping people do better marketing by providing online marketing tools, tutorials, and educational resources. Moz supports over 35,000 customers and 500,000 community members worldwide from its offices in Seattle, Washington, and Portland, Oregon.

One quick note: the certificates given by Udemy are just for fun; they're in no way meant to imply an official certification or affiliation with Moz.