SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds software to help marketers not only see their data, but get actionable insights to improve their visibility online. Our products for SEO, brand, content, social, and local marketing help customers rank higher, improve outreach, and increase brand awareness. True to its TAGFEE values, Moz is dedicated to helping people do better marketing by providing online marketing tools, tutorials, and educational resources. Moz supports over 35,000 customers and 500,000 community members worldwide from its offices in Seattle, Washington, and Portland, Oregon.
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