Online Marketing for the Artist/Craftsman
4.3 (2 ratings)
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6 students enrolled
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Online Marketing for the Artist/Craftsman

What is your Story? Use your story to create an online presence.
4.3 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6 students enrolled
Created by TINA ARMSTRONG
Last updated 1/2017
English
Current price: $10 Original price: $30 Discount: 67% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 36 mins on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know their story
  • Know the best practices for their website
  • Understand how to use social media and blogging to tell their story
  • Understand that they are capable of doing their own marketing
View Curriculum
Requirements
  • Looking to increase their business
  • Is looking to Market themselves but not sure where to start
Description

We will be covering the basics of the Inbound Marketing Method of story telling to improve your outreach in the community in which you live.  While this course is mainly set up for the Craftsman and Artisan the methods taught here can be used by any business that is looking to use internet marketing.  

We will be discussing:

  • How to find and tell your story
    • How, What and Why
    • How stories help people get behind you and your product
  • Websites
    • Those key components in the background that need to be turned on
    • Keywords- why you need them and what they do
    • How it looks
      • Can people quickly find the information they need?
  • Blogging
    • A great way to keep that story going
  • Social Media
    • How and why to use it
    • The different ways you can use each platform

By the end of this course you will have a basic understanding of how, by simply telling your story, you are able to reach more people.  You will understand how all these components work to spread your story.

Who is the target audience?
  • Craftsmen and Hobbiest
  • Freelancers
  • Home Business Owners
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Curriculum For This Course
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Welcome
1 Lecture 01:07
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Start Here
1 Lecture 04:25

Inbound Marketing is a method of marketing geared at educating and attracting buyers to you that match your core beliefs.  One way you can build your inbound marketing is through telling your story.  People love to get behind the story of the people and companies in their lives.

Preview 04:25
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Success Story
2 Lectures 06:08

I want to tell you about Brandi.  I met with Brandi about a year ago and told her just the same things I am telling you in this course.  I will share how she went from having to waitress to make ends meet because her business was not taking off like she had hoped.  But with a little insight and a game plan she turned it all around.

Preview 04:01

We will look at why people want to know your backstory.  When people know how you do what you do and why you do it they are more likely to buy from you.  They will share your story and help to build your exposure.  So let's look a what you need to tell that story.

Preview 02:07
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Your Website needs these things....
3 Lectures 08:58

There are many parts to a great website.  We will cover some of the most important.  Like those boxes that need to be clicked in the background to make sure the search engines find you.

Your Website
02:19

What are Keywords and why are they important? We will go over why keywords are important to the SEO of your website.

Keywords
02:10

Font Families and White space
04:29
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Blogging
1 Lecture 07:12

Blogs are a great way to share your story.  To tell about your products, share your process or to tell stories about how that last project went awry.  We will touch how using a blog even once a month can help to build your authority.

Blogging
07:12
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Social Media's role in your story.
1 Lecture 06:41

Social Media is a great way to stay visible to your customers.  There are many ways you can use social media to share your story, sell your products and let people know where you will be this week.  In this lecture we will go over practical ways you can use social media.

Social Media
06:41
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In closing
1 Lecture 01:57

Review of the key points of this course.  

Conclusion
01:57
About the Instructor
TINA ARMSTRONG
4.3 Average rating
2 Reviews
6 Students
1 Course
Hubspot Certified Inbound Marketing Professional

As a Freelance Inbound Marketing Individual I have a great understanding of all that goes into running your own business from home.  I understand the fears, frustrations and the uncertainty that come to those who are starting out in a new venture that could change their lives.
Having certifications with both Hubspot and Google give me a unique understanding of how small business owners can use the Inbound Marketing Method to increase their reach within their local community.
Over the past few years I have been working with agencies, ministries and small business owners to implement their marketing plans on the Hubspot platform.  Now I want to take that understanding and share this knowledge with individuals so they can market themselves.
I know that knowledge is a key component of success in any business.  I am want to share my knowledge with others, who do not have the weeks and years of time to do the studying that I have done to receive my certifications.  I know that with this knowledge I would save them time, frustration, and heart ache.  It is my goal to educate others on the different options that are available to them on how to market themselves properly from the beginning.