We will be covering the basics of the Inbound Marketing Method of story telling to improve your outreach in the community in which you live. While this course is mainly set up for the Craftsman and Artisan the methods taught here can be used by any business that is looking to use internet marketing.
We will be discussing:
By the end of this course you will have a basic understanding of how, by simply telling your story, you are able to reach more people. You will understand how all these components work to spread your story.
Inbound Marketing is a method of marketing geared at educating and attracting buyers to you that match your core beliefs. One way you can build your inbound marketing is through telling your story. People love to get behind the story of the people and companies in their lives.
I want to tell you about Brandi. I met with Brandi about a year ago and told her just the same things I am telling you in this course. I will share how she went from having to waitress to make ends meet because her business was not taking off like she had hoped. But with a little insight and a game plan she turned it all around.
There are many parts to a great website. We will cover some of the most important. Like those boxes that need to be clicked in the background to make sure the search engines find you.
What are Keywords and why are they important? We will go over why keywords are important to the SEO of your website.
Blogs are a great way to share your story. To tell about your products, share your process or to tell stories about how that last project went awry. We will touch how using a blog even once a month can help to build your authority.
Social Media is a great way to stay visible to your customers. There are many ways you can use social media to share your story, sell your products and let people know where you will be this week. In this lecture we will go over practical ways you can use social media.
Review of the key points of this course.
As a Freelance Inbound Marketing Individual I have a great understanding of all that goes into running your own business from home. I understand the fears, frustrations and the uncertainty that come to those who are starting out in a new venture that could change their lives.
Having certifications with both Hubspot and Google give me a unique understanding of how small business owners can use the Inbound Marketing Method to increase their reach within their local community.
Over the past few years I have been working with agencies, ministries and small business owners to implement their marketing plans on the Hubspot platform. Now I want to take that understanding and share this knowledge with individuals so they can market themselves.
I know that knowledge is a key component of success in any business. I am want to share my knowledge with others, who do not have the weeks and years of time to do the studying that I have done to receive my certifications. I know that with this knowledge I would save them time, frustration, and heart ache. It is my goal to educate others on the different options that are available to them on how to market themselves properly from the beginning.