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What Is SEO? Learn SEO Basics & Optimize Your Website

Learn SEO basics & optimize your site - introduction to SEO techniques for entrepreneurs, marketing managers & newbies.
4.4 (1,612 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
36,586 students enrolled
Created by David Bain
Last updated 4/2015
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
Explain what SEO is and why it is important to any business that has a website
Explain how search engines work
Understand how SEO has changed over time
Explain the differences between on-site SEO, on-page SEO and off-page SEO
Understand the key elements of on-page SEO
Be able to review how SEO is improving over time
View Curriculum
  • No materials are required before studying this course, however it is recommended that they have an active internet connection so they can check out websites mentioned in the course.

This training course is an SEO basics tutorial that aims to provide an introduction to search engine optimization techniques for for marketing managers, entrepreneurs or those just getting started in the field. What is SEO? You should know the answer to that after watching these videos!

David Bain, author of the 26-Week Digital Marketing Plan and host of Digital Marketing Radio walks through everything that you need to know to start with in the art and science of SEO.

Six main modules are covered in the course and they are as follows:

  1. What is SEO and why is it important?
  2. How search engines work
  3. A brief history of SEO
  4. On-site, on-page and off-page SEO
  5. Key elements of on-page SEO
  6. The impact of SEO
If you struggle with knowing what SEO is and are confused by all the misinformation about SEO that is often published on various blogs on the internet, look no further - this course is for you!
Who is the target audience?
  • This course is suited to entrepreneurs, business owners, marketing managers and those just starting out in search engine optimization. It would probably be considered to be too basic for experienced SEOs.
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Curriculum For This Course
Expand All 33 Lectures Collapse All 33 Lectures 02:17:23
Start Here
1 Lecture 03:28

A welcome to the course and a little about me, your course Tutor, David Bain - plus an overview of what's going to be covered in this course.

Introduction to the SEO Training Course
What is SEO and why is it important?
1 Lecture 05:08

What is SEO and why is it important - a look at Wikipedia's definition of SEO and why that matters. Plus a look at the difference between paid and organic search listings.

The Definition of SEO & Looking at Google's Search Results

What is SEO and why is it important?
2 questions
How do search engines work?
7 Lectures 20:08

Reviewing the five key areas how search engines work:

  1. Crawl
  2. Cache
  3. Retrieve
  4. Rank
  5. SERP
The 5 Key Areas of How Search Engines Work

How do Google find out about your website to begin with so that they can crawl it and determine what it's about?

The Search Engine Web Crawler: How Google Discovers your Site

This video explains how Google can take a copy of some of your web pages, storing this copy on their own web servers.

Google Cached Pages - How Google Stores Your Web Pages

How Google reacts when someone conducts a keyword search, what it does after it receives the query.

How a Search Engine works - Retrieval of a Search Query

How search engine results are determined, the Google search algorithm and how the Google search algorithm has evolved over time.

Search Engine Ranking & What is Google PageRank?

What are SERPs (Search Engine Results Pages) and how do they work?

What are SERPs – The Google Search Engine Results Page

A summary of what we looked at in this module.

SEO Training Course - Video 9: A summary of what we looked at in this module

How do search engines work?
6 questions
A Brief History of SEO
7 Lectures 30:02

A brief history of SEO - an introduction to this section.

A Brief History of SEO - Introduction

An overview of Why Google became more popular than other search engines.

About the Altavista search engine & Google in 1998

Over time, webmasters tried to 'game' the Google system, and Google reacted! This is what happened...

Overcoming Black Hat SEO Techniques

Exploring whether or not link building still works in 2015 and beyond - or is it not a good idea anymore?

What is Link Building in SEO and does it still work?

An overview of how Google has changed its organic search algorithm over the years.

Google Algorithm updates over the years

What changes have Google made to their algorithm over the past couple of years?

The Impact of Google Penalties plus Panda and Penguin Search Updates

A brief history of SEO - conclusion to this section.

A Brief History of SEO - Conclusion

How has SEO changed over the years?
7 questions
On site SEO, on page SEO & off page SEO
13 Lectures 01:05:14

An introduction to this section - the differences between the various forms of SEO.

The differences between On site SEO, on page SEO & off page SEO

Reviewing the impact that web page speed has on SEO, and indeed your web rankings.

On site SEO - Website Speed

Reviewing the impact that responsive design has on SEO and how this effects your rankings.

On site SEO - How mobile friendly is your website?

Reviewing the 8 key elements of on-page SEO and why these are the core elements of search engine optimization.

The 8 Key Elements of On Page SEO

How do you select the keyword phrases that you should be targeting on your website?

Keyword Research [On-Page SEO Key Element #1]

What is your page title and why is it so important when it comes to SEO?

Page Title [On-Page SEO Key Element #2]

What is a meta description and why is it important for SEO?

Meta Description [On-Page SEO Key Element #3]

What are H1 Heading tags and why are they so important for SEO?

Heading Tags [On-Page SEO Key Element #4]

Is content writing important for SEO or is it OK to just use an outsourced service to produce your content?

Content Writing [On-Page SEO Key Element #5]

What are alt tags, where do you use them on your website, and why are they important?

Alt Tags & Images [On-Page SEO Key Element #6]

What is HTML microdata and why is it important for marketing managers to be aware of?

HTML Microdata [On-Page SEO Key Element #7]

Here's why good internal linking is important for your SEO.

Internal Linking [On-Page SEO Key Element #8]

Here's an overview of why off-page SEO is also important.

Off page SEO: How to encourage natural brand discussion and link building

SEO tactics
12 questions
How to measure SEO
2 Lectures 08:22

This video reviews how it can be challenging to establish expected click-through rates from SERPs.

Intro & How to measure click-through rates

This video reviews how it is possible to review keyword rankings over time.

How to campaign manage your SEO - SEO campaign management

How can you measure the effectiveness of SEO?
3 questions
Summary & closing thoughts
2 Lectures 05:01

A quick overview of what we covered in this introduction to search engine optimization course.

Summary of what we covered in the course

Thank you so much and congratulations for completing this course! Well done! I'd really appreciate if you could take just a moment of your time to add a rating and a review and share this course with your friends - it would be much appreciated :)

Closing thoughts & thanks
About the Instructor
4.4 Average rating
1,630 Reviews
38,957 Students
2 Courses
Host, Digital Marketing Radio & Head of Growth, AnalyticsSEO

I launched my first web business way back in the year 2000 and I've been an active SEO since 2004. I've also been a senior search manager for a large, international marketing agency and an in-house Head of SEO for a popular telecoms company. I'm currently Head of Growth for AnalyticsSEO and host of Digital Marketing Radio.

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