This training course is an SEO basics tutorial that aims to provide an introduction to search engine optimization techniques for for marketing managers, entrepreneurs or those just getting started in the field. What is SEO? You should know the answer to that after watching these videos!
David Bain, author of the 26-Week Digital Marketing Plan and host of Digital Marketing Radio walks through everything that you need to know to start with in the art and science of SEO.
Six main modules are covered in the course and they are as follows:
A welcome to the course and a little about me, your course Tutor, David Bain - plus an overview of what's going to be covered in this course.
What is SEO and why is it important - a look at Wikipedia's definition of SEO and why that matters. Plus a look at the difference between paid and organic search listings.
Reviewing the five key areas how search engines work:
How do Google find out about your website to begin with so that they can crawl it and determine what it's about?
This video explains how Google can take a copy of some of your web pages, storing this copy on their own web servers.
How Google reacts when someone conducts a keyword search, what it does after it receives the query.
How search engine results are determined, the Google search algorithm and how the Google search algorithm has evolved over time.
What are SERPs (Search Engine Results Pages) and how do they work?
A summary of what we looked at in this module.
A brief history of SEO - an introduction to this section.
An overview of Why Google became more popular than other search engines.
Over time, webmasters tried to 'game' the Google system, and Google reacted! This is what happened...
Exploring whether or not link building still works in 2015 and beyond - or is it not a good idea anymore?
An overview of how Google has changed its organic search algorithm over the years.
What changes have Google made to their algorithm over the past couple of years?
A brief history of SEO - conclusion to this section.
An introduction to this section - the differences between the various forms of SEO.
Reviewing the impact that web page speed has on SEO, and indeed your web rankings.
Reviewing the impact that responsive design has on SEO and how this effects your rankings.
Reviewing the 8 key elements of on-page SEO and why these are the core elements of search engine optimization.
How do you select the keyword phrases that you should be targeting on your website?
What is your page title and why is it so important when it comes to SEO?
What is a meta description and why is it important for SEO?
What are H1 Heading tags and why are they so important for SEO?
Is content writing important for SEO or is it OK to just use an outsourced service to produce your content?
What are alt tags, where do you use them on your website, and why are they important?
What is HTML microdata and why is it important for marketing managers to be aware of?
Here's why good internal linking is important for your SEO.
Here's an overview of why off-page SEO is also important.
This video reviews how it can be challenging to establish expected click-through rates from SERPs.
This video reviews how it is possible to review keyword rankings over time.
A quick overview of what we covered in this introduction to search engine optimization course.
Thank you so much and congratulations for completing this course! Well done! I'd really appreciate if you could take just a moment of your time to add a rating and a review and share this course with your friends - it would be much appreciated :)
I launched my first web business way back in the year 2000 and I've been an active SEO since 2004. I've also been a senior search manager for a large, international marketing agency and an in-house Head of SEO for a popular telecoms company. I'm currently Head of Growth for AnalyticsSEO and host of Digital Marketing Radio.