What is Online and/or Digital Marketing
4.3 (531 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6,229 students enrolled
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What is Online and/or Digital Marketing

The basics of online and digital marketing channels
4.3 (531 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6,229 students enrolled
Created by Olivier Mamet
Last updated 3/2017
English
English
Price: Free
Includes:
  • 39 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the basics of SEO
  • Understand the basics of Facebook Marketing
  • Understand the basics of LinkedIn Ads
  • Understand the basics of Google Ads & PPC & Display Advertising
  • Understand the basics of a Funnel
View Curriculum
Requirements
  • You should be able to use a PC and browse internet
Description

This is an amazing course for someone interested in understanding online marketing and all the main channels that are frequently used to promote products and services online. In this course, we will look at what is SEO and how to best approach SEO for your Business. What is google adwords and how to best approach it for your business. We will have a look at Facebook marketing and linked in marketing and finally finish with what is a funnel and how to build one for your own business.

You don't need to be a marketer to benefit from this course you will learn:

  • What is online marketing and what are the channels
  • How each channels work and how they can impact your company
  • Understand when to use one more than the other
  • What is a Funnel and how you can look at your own business from the funnel perspective.

Once completed, you should understand the basics of online marketing, and you should approach it in any situation. Additionally you will receive exclusive access to a private Facebook group where we can discuss together and chat about specific online marketing issues.

What are the requirements?

  • There are no requirements to take this course.

What is the target audience?

  • This course is for people who want to expand their knowledge and expertise in online and digital marketing. It does not require previous online marketing experience.
Who is the target audience?
  • Marketing Managers
  • Business Owners
  • People interested in the basics of online and digital marketing
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Curriculum For This Course
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Let's get started
5 Lectures 38:45
Introduction
02:04

What is SEO?
09:48

What is PPC & GOOGLE Ads
08:02

What is social media marketing
11:56

Websites & CTA
06:55
About the Instructor
Olivier Mamet
4.3 Average rating
521 Reviews
6,229 Students
1 Course
Online Consultant

Olivier Mamet is the director and owner of The Seo Consultant & Out of the box. The first one providing search engine optimization, online public relations, social media marketing and the other providing video marketing and video production services. A general enthusiast of the Internet of Things.

I provide online marketing services for various clients in the B to B space and B to C space.