What is campaigning?
4.7 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
549 students enrolled
Wishlisted Wishlist

Please confirm that you want to add What is campaigning? to your Wishlist.

Add to Wishlist

What is campaigning?

A short course aiming to demystify campaigning
4.7 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
549 students enrolled
Created by Jonathan Ellis
Last updated 7/2017
English
Price: Free
Includes:
  • 32 mins on-demand video
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • know what makes for an effective campaign for change
View Curriculum
Requirements
  • You should be able to use a PC at beginner level
Description

Are there things that you would like to change and have you ever thought that you would like to know more about campaigning? If so, then this short course is just for you. By the end of the course you will be able to:

  • Define campaigning
  • Understand the different approaches to campaigning
  • Know what makes for an effective campaign

Based on my practical experience from around the world supporting people campaign for policy and practice change, this course will give you an introduction to campaigning and aims to fire your enthusiasm to learn more about how you can campaign for change.

Who is the target audience?
  • Anyone who wants to know more about campaigning
Students Who Viewed This Course Also Viewed
Curriculum For This Course
+
What is campaigning?
8 Lectures 32:22

An introductory lecture setting out the objectives for this short course and offers a definition of campaigning re-inforced by the cookie story.

What is campaigning?
03:45

This lecture sets out what campaigning seeks to do with some examples, and introduces the twin track approach and the insider/ outsider routes to campaigning.

Approaches to campaigning
04:13

This lecture explains how the TEA test can be an invaluable tool for campaigners.

The TEA test
03:38

This lecture sets out what makes for a good campaign for change and identifies the key campaigning mechanisms.

What makes for a good campaign
03:49

This lecture sets out six theories to explain how change happens in society.

How policy change happens
04:46

This lecture suggests the key qualities that you need to be an effective campaigner.

What qualities do campaigners need?
03:08

This lecture concludes this short course and suggests some next steps.

Conclusion and next steps
01:31

A bonus lecture which explores the value of storytelling to a campaigner

Bonus lecture: campaigning and storytelling
07:32
About the Instructor
Jonathan Ellis
4.7 Average rating
5 Reviews
549 Students
1 Course
Independent campaigner and teacher

Jonathan is an independent campaigner and teacher supporting charities and not-for-profits to campaign for change around the world . He has built a strong and successful track record of leading successful advocacy campaigns over the past 20 years. He led one of OXFAM GB’s global campaigns, has led successful UK campaigns on refugee and housing issues, and until recently led policy, research and advocacy for the British Red Cross.

He has extensive experience of supporting the development of advocacy campaigns across the world including: the Balkans, Bangladesh, Ethiopia, Haiti, Nigeria, Peru, Senegal, Somaliland, South Africa, Sudan, Tajikistan, Tanzania, Thailand and across Europe. He was also a visiting lecturer at City University in London on the MA in political communication from 2012-2015.

Among his voluntary roles, Jonathan is Chairman of the Bishop Simeon Trust (supporting orphans and vulnerable children in South Africa) and National Vice Chair of City of Sanctuary (building a national movement in defence of asylum seekers and refugees).

Born in South Africa, he was educated at Durham (BA Hons History), Leicester (PGCE), Loughborough (MBA) and City (PG Certificate in Academic Practice) universities. He is a qualified teacher and a fellow of the Higher Education Academy.