Email marketing pioneer shows his simple 5-step email series to turn cold prospects into hungry buyers
As one of the first people to introduce automated email marketing to the UK, I’ve had 15 years to perfect the art of warming up cold email prospects and building engaged lists that have made millions for their owners.
Now you can too.
In less than an hour I'll show you in line-by-line detail how to create a 5-part welcome email series that will deliver value to your prospects, introduce your paid product, and get them to connect with you in multiple channels, all while boosting the deliverability of all your email campaigns.
Here’s how I came up with such a refined process…
In 2001 I was working for one of the first commercial email providers in the UK.
We were sending typical “broadcast” campaigns for some of the UK’s biggest media and ecommerce businesses.
And we were good.
Almost too good.
On several occasions when we sent out campaigns the response was so big it would crash the client’s server, or they’d completely sell out of the products we were promoting and suddenly need a load more resource in the warehouse to get them delivered.
I knew there was a better way.
We developed a process that we called “Adaptive Sequenced Messaging”, an early version of the autoresponders and marketing automation that modern email tools use today.
We were able to send out messages as soon as a new prospect subscribed to a list, and alter the sequence of follow-up messages as they clicked, or didn’t click, on each campaign.
The results were dramatic.
Better open rates, and click-through rates.
Lower spam complaints and unsubscribe requests
But importantly, more sales, and faster turnaround from prospect to customer as each new prospect was “warmed up” right at the moment when they were most interested in our client’s products.
I’ve had 15 years to refine the messaging in these emails and now I’m going to show you the first 5 steps in the sequence I use in my own digital marketing agency, and in my online course sales at stephenpratley.com.
The thing most email marketers do wrong when delivering “lead magnets”, and how you can fix it to make instant sales from your best buyers
The writing technique used by the top rated Netflix shows to get your readers turning up again and again
The unique case study formula that turns objections into selling points
The one email format you can use to extend your email series from 5 into dozens of emails, with sky-high engagement
The step that email marketing purists skip with their slow-to-act buyers which leaves thousands of dollars on the table
So, don’t leave your prospects going stale in your email list any longer.
Click the green “Take this course” button, and let’s get started.
Get familiar with the objectives of the course and what you'll discover about automated email marketing as you progress
The story of how I discovered automated email marketing and the disasters that "broadcast" campaigns can cause.
Discover how automated emails can be adde to your marketing funnel to multiple the total sales from the same volume of leads.
Your next steps, and a downloadable checklist to use when writing your own email sequence.
The detail of the 5 welcome emails, what you are aiming to achieve with each one, and guidelines as to what subject lines, copy and calls-to-action should be in each step
I take you through the key elements of a real email sequence that we use, and show you how to apply the outlines to a campaign of your own
Stephen has over 20 years experience promoting education & training businesses using Email Marketing, eCRM and Marketing Automation campaigns.
A founder member of the DMA Email Marketing Council and an instructor at the Institute of Direct & Digital Marketing in the UK, Stephen teaches on Udemy to bring Fortune 500 strategies into the hands of independent teachers, trainers, coaches and other experts.