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Wedding Photography Pricing Mastery

How to Price Your Wedding Photography And Optimize Your Packages For Maximum Profit
4.5 (24 ratings)
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233 students enrolled
Created by Laurence Kim
Last updated 9/2015
English
$10 $20 50% off
4 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 3 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Description

Are you satisfied with the money you're making with wedding photography?

Are you sure your pricing is working?

Here's the bad news: the average wedding photographer leaves $500 to $1,500 on the table with every single wedding by improperly pricing themselves.

Now for the good news: you can make back that lost income almost overnight. And that's without improving your current website, portfolio, marketing, etc. All it takes is some thought and an hour on a word processor.

I spent 15 years in sales and marketing before I launched my photography business in 2006. Unlike most photographers - who are obsessed with cameras, lenses and photography technique - I have always been obsessed with business. From day one I was experimenting with marketing, pricing and sales to find out how to make the most money I possibly could with wedding photography.

Using this system I went from earning $0 on my first wedding to averaging over $5,000 per wedding within my first 2 years in business.

In this course I will show you exactly how to lay out your pricing. You'll learn:

  • the 10 most important principles for wedding pricing success
  • how to set your starting price
  • when and how to raise (or lower) your prices
  • how to build wedding packages that work
  • how to sell more album packages
  • how to make sure you don't get "bargained down" with every single wedding
  • how to handle down-payments and refunds
There's no fluff and no padding in this course. It's not a minute longer than it needs to be for you to learn the system. I'll walk you step-by-step through the entire pricing process. Nothing will be left to guesswork.And if you have any questions that are not answered in the course, I'll be there to answer them in the discussion section of the course. Every wedding you book without using the methods in this course is costing you money! So don't delay and please enroll now.
Who is the target audience?
  • Wedding photographers that want to earn more money
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What Will I Learn?
Create wedding packages that work
Avoid getting "bargained down" with every wedding booking
Build effective price lists
Know (not just guess) how to set their starting price
Price albums to encourage add-on sales
Sell more album packages
Know when (and how) to increase prices
View Curriculum
Requirements
  • All levels of wedding photographers will benefit
Curriculum For This Course
Expand All 26 Lectures Collapse All 26 Lectures 58:05
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Introduction
1 Lecture 02:41

What you'll learn in this course.

Preview 02:41
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Pricing Principles
11 Lectures 21:27

Yes, managing your costs is an important part of running a successful business. Just don't make the mistake of pricing your photography on costs. In this lecture we'll talk about the downside to cost-based pricing and what you should be doing instead.

Preview 03:18

How much YOU would be willing to pay has NOTHING to do with what you should charge.

Preview 01:28

Unlike businesses that can scale up, photography has a fixed inventory. Therefore, in order to make a decent income you need to earn as much as possible from each and every wedding.

Preview 01:57

Packages work, so use them.

Preview 02:26

Don't Have Too Many Packages
01:09

Put the highest price package

Put Your Highest Price Package On Top
01:40

Don't include too much "stuff" in your packages.

Don't Include Too Much Stuff In Your Packages
01:33

At least put your starting price on your website.

Put Your Starting Price On Your Website
02:03

Stand by your pricing and you'll actually get more clients, not less.

Be Confident In Your Prices
04:03

Why your middle package is so important.

Your Middle Package Is Your Money Package
01:15

Your "10 Principles" cheat sheet.

The 10 Principles
00:35
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Determining Your Starting Price
3 Lectures 08:41

What we'll cover in this section.

Section Overview
01:27

Use this exercise if you're unsure how to go about determining your base price.

A Base Price Discovery Exercise
02:52

In this lecture you'll learn when (and how) to raise or lower your prices.

When To Raise (or Lower) Your Prices
04:22
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Creating Your Packages
5 Lectures 12:45

In this lecture we'll build our base (a la carte) package.

Your Base (a la carte) Package
02:44

This is the Big Kahuna - your middle package. Here's how to put it together and how to price it.

Your Middle Package
04:53

More details on your critical middle package.

More Thoughts on the Middle Package
01:38

How to design your flagship package.

Your High End Package
03:30

Sample Packages
1 page
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Best Practices
6 Lectures 11:25

In this lecture we'll discuss why your packages should include album credits, not pages.

Why You Should Use Album Credits
01:57

Why you need to define sides, pages and spreads.

Spreads vs. Pages
01:05

Naming your packages.

Package Names
01:11

What to call the initial payment, what to charge, and refund policies.

The Down Payment
03:32

A review of what we've learned in the course.

Course Wrap Up
02:58

As a thank you for taking this course, here are $15 coupons to all of my Udemy courses!

Bonus lecture: coupons to my other Udemy courses!
00:42
About the Instructor
4.7 Average rating
152 Reviews
1,167 Students
8 Courses
Photographer, Small Business Coach and Teaching Expert

I've been teaching people from both Fortune 500 companies as well as individual entrepreneurs for more than 10 years. Throughout my career, I've been a Vice President in a major financial services firm, a freelance professional photographer, and a small business coach.

I've taught topics such as sales, marketing, software and business development. I've delivered approximately 2,000 training sessions during my career, both to individuals and to groups.

Now I want to bring my training experience to a world-wide audience through Udemy.

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