Wedding Photography Pricing Mastery

How to Price Your Wedding Photography And Optimize Your Packages For Maximum Profit
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  • Lectures 26
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2015 English

Course Description

Are you satisfied with the money you're making with wedding photography?

Are you sure your pricing is working?

Here's the bad news: the average wedding photographer leaves $500 to $1,500 on the table with every single wedding by improperly pricing themselves.

Now for the good news: you can make back that lost income almost overnight. And that's without improving your current website, portfolio, marketing, etc. All it takes is some thought and an hour on a word processor.

I spent 15 years in sales and marketing before I launched my photography business in 2006. Unlike most photographers - who are obsessed with cameras, lenses and photography technique - I have always been obsessed with business. From day one I was experimenting with marketing, pricing and sales to find out how to make the most money I possibly could with wedding photography.

Using this system I went from earning $0 on my first wedding to averaging over $5,000 per wedding within my first 2 years in business.

In this course I will show you exactly how to lay out your pricing. You'll learn:

  • the 10 most important principles for wedding pricing success
  • how to set your starting price
  • when and how to raise (or lower) your prices
  • how to build wedding packages that work
  • how to sell more album packages
  • how to make sure you don't get "bargained down" with every single wedding
  • how to handle down-payments and refunds
There's no fluff and no padding in this course. It's not a minute longer than it needs to be for you to learn the system. I'll walk you step-by-step through the entire pricing process. Nothing will be left to guesswork.And if you have any questions that are not answered in the course, I'll be there to answer them in the discussion section of the course. Every wedding you book without using the methods in this course is costing you money! So don't delay and please enroll now.

What are the requirements?

  • All levels of wedding photographers will benefit

What am I going to get from this course?

  • Create wedding packages that work
  • Avoid getting "bargained down" with every wedding booking
  • Build effective price lists
  • Know (not just guess) how to set their starting price
  • Price albums to encourage add-on sales
  • Sell more album packages
  • Know when (and how) to increase prices

Who is the target audience?

  • Wedding photographers that want to earn more money

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

What you'll learn in this course.

Section 2: Pricing Principles

Yes, managing your costs is an important part of running a successful business. Just don't make the mistake of pricing your photography on costs. In this lecture we'll talk about the downside to cost-based pricing and what you should be doing instead.


How much YOU would be willing to pay has NOTHING to do with what you should charge.


Unlike businesses that can scale up, photography has a fixed inventory. Therefore, in order to make a decent income you need to earn as much as possible from each and every wedding.


Packages work, so use them.

Don't Have Too Many Packages

Put the highest price package


Don't include too much "stuff" in your packages.


At least put your starting price on your website.


Stand by your pricing and you'll actually get more clients, not less.


Why your middle package is so important.


Your "10 Principles" cheat sheet.

Section 3: Determining Your Starting Price

What we'll cover in this section.


Use this exercise if you're unsure how to go about determining your base price.


In this lecture you'll learn when (and how) to raise or lower your prices.

Section 4: Creating Your Packages

In this lecture we'll build our base (a la carte) package.


This is the Big Kahuna - your middle package. Here's how to put it together and how to price it.


More details on your critical middle package.


How to design your flagship package.

Sample Packages
1 page
Section 5: Best Practices

In this lecture we'll discuss why your packages should include album credits, not pages.


Why you need to define sides, pages and spreads.


Naming your packages.


What to call the initial payment, what to charge, and refund policies.


A review of what we've learned in the course.


As a thank you for taking this course, here are $15 coupons to all of my Udemy courses!

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Instructor Biography

Laurence Kim, Photographer, Small Business Coach and Teaching Expert

I've been teaching people from both Fortune 500 companies as well as individual entrepreneurs for more than 10 years. Throughout my career, I've been a Vice President in a major financial services firm, a freelance professional photographer, and a small business coach.

I've taught topics such as sales, marketing, software and business development. I've delivered approximately 2,000 training sessions during my career, both to individuals and to groups.

Now I want to bring my training experience to a world-wide audience through Udemy.

Ready to start learning?
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