Wedding Photography: Build a Referral Generating Machine
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Wedding Photography: Build a Referral Generating Machine

A step-by-step system to get a continuous stream of referrals for your wedding photography business.
4.5 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
62 students enrolled
Created by Laurence Kim
Last updated 11/2015
English
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Current price: $10 Original price: $25 Discount: 60% off
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Includes:
  • 1 hour on-demand video
  • 3 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Make a great first impression with clients.
  • Build a strong connection with clients and vendors even before the wedding.
  • Become a rock star in your client's eyes.
  • Approach other wedding vendors with confidence.
  • Implement a system designed to get more referrals.
  • Get more referrals from other wedding photographers.
View Curriculum
Requirements
  • Students need a strong desire to build their business and a willingness to put in the work.
Description

Do you want more wedding photography clients but are not sure how to get there?

Are you spending thousands of dollars on advertising with limited effectiveness?

Are you spending hundreds of hours on social media but getting no results?

It doesn't have to be this way.

Within 3 years of launching my wedding photography business, over half of my business came from referrals.

Referrals are the MOST effective way to generate new business. Nothing is more effective than a referral.

Just think about it - what would make you more likely to eat at a new restaurant: an advertisement you see in a newspaper or a glowing testimonial from a friend that ate there?

It's not even close.

In this course you'll learn a step-by-step system for generating referrals from clients, from wedding vendors, and even from other photographers. This won't be a vague outline - I'll give you exact instructions: what to say and what to do.

Follow the steps outlined in the course and you'll be on your way to generating a referral generating machine for your wedding photography business.

Here's what some students have said about my other photography business courses:

The best explanation of pricing ever!!!!!

Excellent! After several years of wedding photography, this really exposed my weaknesses in marketing of my wares and made my business side a lot simpler!

Excellent, valuable information! Laurence adds clarity to the very difficult topic of wedding package pricing. The class is broken into very manageable pieces, so you always know exactly what it is you are dealing with. The explanations are clear and precise, and full of real world examples. Highly recommended!

Who is the target audience?
  • wedding photographers
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Curriculum For This Course
Expand All 25 Lectures Collapse All 25 Lectures 01:12:48
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Introduction
3 Lectures 06:17

Course overview. Get ready to build a referral-generating machine that works in your sleep.

Preview 02:38

Referrals are the most powerful form of generating client leads. Better than advertising. Better than social medial. Learn why.

Preview 02:00

The Big 3 are the three main components to your referral generating machine:

  • client referrals
  • vendor referrals and
  • photographer referrals
Preview 01:39
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Client Referrals
7 Lectures 24:17

The first step in getting more client referrals is to recognize that we're probably not awesome.

Preview 02:07

Rightly or wrongly, the first impression - and I'm literally talking about the first 2 minutes of your first meeting with the client - is powerful and long lasting. Luckily, it isn't too difficult to get right.

Preview 02:31

Style Resources
00:46

The time before the wedding can be used to put yourself in the "awesome" category before you've even taken a single picture. Don't let this opportunity pass you by.

What to do before the wedding
06:17

If people like you, they'll like your photos. It's as simple as that. Let's make it happen.

At the wedding
04:26

Now is your last chance to get yourself in that "awesome" category worthy of more referrals. Here's how to do it.

After the wedding
06:43

All wedding photographers want more referrals, but few do anything to earn them. You can be different. Be three levels above everyone else and those referrals will keep coming.

Client referrals wrap up
01:27
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Vendor Referrals
8 Lectures 27:51

Vendors can be an important source of referrals, yet most photographers do little to nothing to court referrals. In this lecture we give a brief overview of what we'll cover in this section.

Vendor referral overview
01:23

If you treat the other vendors almost as if they were your clients, you'll get more referrals.

Before the wedding
02:53

The other wedding vendors are part of your audience too - let's make a great impression!

At the wedding
01:53

The blog post is your key opportunity to show amazing value to the other vendors. It can elevate you 5 steps above any other wedding photographer out there.

The wedding blog post
04:38

Over time, you'll get to know plenty of other wedding vendors. Here's a specific plan to cultivate a really strong bond with them.

Cultivating Relationships
05:37

At this point, you haven't yet asked for a referral. In this lecture, we're going to go through a detailed process of starting one.

Building a referral relationship
06:22

The final piece of the vendor referral puzzle could be the Mastermind group. Here's what it will do for you and how to set it up.

The Mastermind Group
03:02

Vendor referrals can be a great way to get more gigs. Here's the wrap up of what we've learned.

Vendor referrals wrap up
02:03
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Photographer Referrals
5 Lectures 11:59

Within 3 years of starting my wedding photography business, about 25% of my business came from referrals from other wedding photographers. If you neglect this source of referrals because you consider other photographers your competition, you're missing out.

Section overview
01:46

Where do you find other photographers to hook up with? Here are some options.

Finding other wedding photographers
03:49

In this lecture we'll learn how to find that perfect photography referral partner.

Choosing a photography referral partner
02:16

In this lecture we'll review a few of the nuts and bolts of setting up the referral system.

Setting up the referral system
03:41

Feel free to use this script as the basis for your referral email template.

Email template
00:27
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Course Wrap Up
2 Lectures 02:25

Course wrap up. The most important thing is not to wait - you can start building your wedding photography referral system right now.

Wrap Up
01:55

As a thanks for taking this course, I'm offering $15 coupons for all of my other Udemy courses.


Bonus Lecture: Course Coupons
00:30
About the Instructor
Laurence Kim
4.8 Average rating
179 Reviews
1,260 Students
8 Courses
Photographer, Small Business Coach and Teaching Expert

I've been teaching people from both Fortune 500 companies as well as individual entrepreneurs for more than 10 years. Throughout my career, I've been a Vice President in a major financial services firm, a freelance professional photographer, and a small business coach.

I've taught topics such as sales, marketing, software and business development. I've delivered approximately 2,000 training sessions during my career, both to individuals and to groups.

Now I want to bring my training experience to a world-wide audience through Udemy.