The Website Success Formula- Manage your Website for Success
4.5 (3 ratings)
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The Website Success Formula- Manage your Website for Success

Learn to make your website successful, get more from your time and budget, and get real results from your website.
4.5 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,004 students enrolled
Created by Lisa Harvey
Last updated 8/2017
English
Curiosity Sale
Current price: $10 Original price: $155 Discount: 94% off
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 9 Articles
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to manage a website without getting overwhelmed.
  • Discover how to manage the four main components of your website efficiently to keep your site compelling, engaging, safe, and performing well.
  • Learn what is needed to avoid hacking, learn to manage the demands of content creation, how to improve the user experience and how to manage your site to meet specific goals.
  • Learn how to save time, ensure your website is meeting it's goals and know how to make decisions when things go wrong, or when your message needs updating.
  • You will learn to delegate website work.
  • Learn technical jargon to gain confidence in speaking with technical people.
View Curriculum
Requirements
  • This is a beginner's level course, and some familiarity with website management would be useful.
  • This course is designed for people who manage a website, or who want to manage a website. It is suitable for people who are managing their first website.
Description

*****Over 650 students enrolled in less than 7 days! This course is popular*******

Do you manage a website? 

Do you want to save time and money and make your website successful?

So many websites fail to deliver on their promise. Website managers, like you, get frustrated and overwhelmed. Nobody is visiting, people are not signing up, they are not downloading, and worse, they are not buying!

You feel like you have wasted the investment in time and money because your website is not doing what you expected, and you don't know where to go.

You feel as though your website has no direction, it is starting to get messy and you don't know what to do next.

You have limited time and budget. You want to make the most of these and your website is not getting the results you expected.

I know this feeling. I have created and managed over 10 websites of my own, and not all of them were successful. Even with all my website experience (my website company built over 200 websites) I remember the frustration of a website that feels like a failure.  

In my business I worked with so many clients who were excited to build a new site, and were thrilled when it launched, but then, when all that work was done, they went back to their other work, and the website was neglected. And when they did do work on it, that work was random and disconnected, and didn't move the website toward success.

*** Learn to remove the frustration and make your website successful.***

So I have developed the Website Success Formula to make it easy for you to manage your website and get the results you want.

Websites for small business, websites for non-profits and websites for organisations require ongoing management after the launch. Knowing what to do and when is critical to the success of websites and so many websites fail because the website manager is overwhelmed and confused. 

The Website Success Formula, developed from over 17 years of experience building and supporting websites, will help you get the results you are looking for and the return on investment for your website.

!!!!Current Pricing will last until August 20 then the price goes up !!!!

You will learn:

  • The importance of strategy 
  • Why content is so important.
  • How to find your voice and your message.
  • How to manage your content creation process to get a constant flow of great content to keep people coming back..
  • Why the design of your site is so important.
  • What is User Experience (UX) and how can it help your website to succeed.
  • How to create a simple style guide so that your site design is not compromised.
  • Understanding technology terminology so that you can communicate with your technical people.
  • Know where to look when something goes wrong.
  • How to protect your website from hackers.
  • How to manage your website team.
  • And how to measure your success.

You will get:

  • A proven formula for managing your website
  • Templates for all the plans.
  • Ideas on how to get real results
  • Website jargon busted
  • Access to our private Facebook Group for support
  • Access to me to answer questions


WHAT DOES THIS MEAN FOR YOU?

Your business invested a lot of time and money in the development of the website and it is your responsibility to make sure it returns on that investment. With a limited budget and many tasks demanding your attention you need the simplest way to make your website a success. This course does exactly that. 

The Website Success Formula is a simple way to approach the management of your website to ensure that all that website development was not wasted. 

___________________________________________

ENROLL NOW!!

___________________________________________

Who is the target audience?
  • This course is for people managing a website who want to save time, improve their website administration knowledge and ensure their website is meeting its goals.
  • Marketers, business owners, and non-technical people will all benefit from the skills in this course.
  • If you are managing a website, whether it is your first or one of many, the framework will improve your results.
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Curriculum For This Course
64 Lectures
03:02:05
+
Introduction
3 Lectures 08:01

The Website Success Formula
05:37

Let's get Started
00:33

At the end of each section is a quiz. This will help you to remember key points. As you reflect on the content of the section you'll be able to assess what you have learned. This embeds the learning in your brain. 

Website Success Formula
2 questions
+
Website Strategy - Knowing Why.
13 Lectures 24:54

What is strategy?
02:53

A Formula for your Website Strategy.
01:50

ACTIVITY: The Strategy Formula - Start thinking about your strategy
00:32

Why?
02:25

Who?
01:36

What?
01:13

How?
02:41

Where?
01:14

When?
01:32

Let's make a strategy!
01:09

Activate your strategy.
04:32

Reviewing Website Success Formula: Strategy.
01:13

Website Success Formula: Strategy
2 questions
+
The Website Success Formula: What are you saying?
11 Lectures 21:18
Content matters
01:26

All about content
03:29

Voice: how to find your voice
02:32


Message: what are you saying?
02:23

Audience: speak to them!
01:46

ACTIVITY: Create your audience avatar
00:39

Channels: Where to share your content
02:10

Your content plan
02:05

ACTIVITY: Create your content plan
01:32

Reviewing Website Success Formula: Content
00:06

Website Success Formula: Content
2 questions
+
Website Success Formula: Make your users happy.
11 Lectures 44:41
Intro - The User Experience Formula
04:46

About User Experience
03:21

Empathy
04:22

Design
05:36

Navigation
05:37

Process
03:27

Devices
04:02

Accessibility Definitions
03:24


ACTIVITY: Accessibility Checklist
00:47

Reviewing Website Success Formula: User Experience and Design
02:30

Website Success Formula: User Experience and Design
2 questions
+
Website Success Formula: Technology
12 Lectures 46:36
Intro - The Technology Formula
02:17

About Technology
06:37

Jargon Busting
07:33

Hosting
04:28

DNS
04:06

ACTIVITY: Your Domain Register
00:30

Content Management Systems
06:13

Integrations
04:39

Security
03:22

How Websites Break
05:31

Troubleshooting Checklist
00:31

Reviewing Website Success Formula: Technology
00:48

Website Success Formula: Technology
2 questions
+
Website Success - Analytics
7 Lectures 17:53
Intro - Website Analytics
01:31

About Analytics
04:25

Strategy Analytics
02:20

Content Analytics
03:53

User Experience Analytics
04:42

Technology Analytics
00:56

Review: Analytics
00:06

Website Success Formula: Analytics
2 questions
+
The Website Success Formula: Bringing it All Together
5 Lectures 16:33
Intro: Website Success
02:45

Managing for Success
06:17

Your Website Success Team
02:50

Website Success - About You
03:39

Review: The Website Success Formula
01:02

Website Success Formula: Bringing it all together
2 questions
+
Website Success - Summary
2 Lectures 02:27
Website Success - Congratulations
01:02

Bonus Lecture: 22 Ways to Re-purpose Content
01:25
About the Instructor
Lisa Harvey
4.5 Average rating
3 Reviews
1,004 Students
1 Course
Digital Specialist

I started my career in technology in the 1980s and I have witnessed, and participated in, the extraordinary change that the IT industry has experienced.

After working for technology vendors, corporations an large not-for-profits, I started my own technology consulting business. This transformed into a digital business building websites for government and not for profits.

My team of 12 built over 200 websites for organisations ranging from the smallest of not-for-profits right through to the Department of Prime Minister and Cabinet in the Australian Federal Government.

With decades of experience I thought it was time to share that experience and help people working with websites to make them successful. 

I am a graduate of the University of New England, and the Australian institute of Company Directors. I have Digital Marketing Specialists certificates in Customer Value Optimisation, Search Marketing and Customer Acquisition.

My current digital businesses, Website Success Lab and Rocket Animations, are designed to make it easy for people to efficiently manage their own online communities and marketing, and become confident in the digital world.

My passion for digital technology has seen me involved as an advisor at the highest levels of government and I have served on the boards of important not-for-profits. I am an entrepreneur, a digital advocate and a life long geek.