Website Copywriting

“The resume is dead! The bio is king!” says storytelling expert Michael Margolis, and especially if you’re an entrepreneur of any kind, it’s advice you should heed.

Using renowned entrepreneur Gary Vaynerchuk as an example, we’ll break down why in this lecture.

In this lecture, we cover basic About Me page strategies and outline 7 elements that you can use to make yours stand out.

In this lecture, we discuss five About Me-related elements to consider - using examples from successful online businesses like Michael Hyatt, Marcy McKay, and The Muse. These additional pieces of information help visitors navigate your site, allow them to get to know you even further, and help build trust.

Still struggling to find your voice in your about page? In this lecture, learn how the best entrepreneurs lay out their page.

Alright! You’ve finished Section 2, and learned the basics for creating an engaging About Me page. Let’s recap with some key takeaways! We’ve included additional resources in this lecture.

There’s a single phrase to keep in mind when putting together the Services page on your website: How do I help people? 

In this lecture, we’ll provide four methods that you can use to help your audience.

There will always be a place for a true teacher-student dynamic to educate others and share information. If you’re a coach or consultant - this is important. In this lecture, you’ll learn how to effectively lay out your page and attract the right people.

In order to reach more members of your community at once, many solopreneurs teach in groups. In this lecture, we’ll share what you need to include on this page, as well as share the success story of Stella Orange, who runs the "Write Club".

As your expertise within a given topic deepens, more and more people will want to hear your message, and an effective way of doing that is through public speaking. We’ll show you what elements you need, as well as provide speaking strategies from professional speaker, Mitch Joel.

Foster a community and answer questions in your area of expertise through events. In this lecture, we’ll show you what you need.

Whether it’s a personal meeting or a speech for hundreds of people, the goal of your Services page is to share with your reader the details of that interaction. Let’s go through the takeaways in this lecture.

As you help more and more people, you’ll quickly learn there is only 24 hours in a day and one of you. You can easily hit a wall in your productivity.This lecture will provide alternatives to helping your audience without pulling you apart.

Online courses are a great way to extend your message and serve your audience. In this lecture, you’ll discover many of the important elements you need to creating an effective course page.

A 2015 study by Deloitte showed that Americans collectively check their phones 8 billion times a day. Even with our love for our electronic devices, books still have a place in the digital industry. We’ll explain why in this lecture.

There are many other creations that could fall under the Products category. This could include smartphone apps, WordPress plug-ins, PDF downloads, spreadsheets, Photoshop templates, or lecture tutorials. In this lecture, you’ll learn what you need to set up a sales page, and how to price your digital products.

What if you’re a solopreneur selling non-digital products? Your Products page acts as your very own storefront to educate visitors, sell them on the benefits, and encourage them to buy. Find out how in this lecture.

Physical and digital products allow you to reach a broader audience with your message. In the last lecture of this section, we’ll teach you one final thing about structuring your product page.

Every profession has unique tools to do their job, and people are usually curious what they are. Your website’s Resources page is the place to list them. In this lecture - we’ll explain why it’s important, what type of resources to list, and how it can give you a huge boost in authority.

No matter what your niche, if you’re building an online presence for your business, there are tools that are needed behind-the-scenes to get the job done. We’ll share what those core tools are in this lecture.

Within your given niche, your readers are going to trust your recommendations on the products you use and endorse, especially if they can see if in practice. In this lecture, you’ll discover why these recommendations are so powerful, using Gideon Shalwick, an entrepreneur and marketing expert in the online lecture space.

One of the adages in business you may have heard is that customers buy things from people they know, like, and trust. If you’re just focusing on the business side of things, you’re only seeing half the picture. In this lecture, you’ll discover the other half of the success equation.

Remember that when it comes to building a successful business, it’s not about you, it’s about your reader. In this lecture, we’ll provide examples to fleshing out what resources you can provide to help your audience grow their business.

Your resources page is a great opportunity to provide helpful information and insight to your website visitors. But it’s also a great opportunity to provide something valuable to you: Income. You’ll discover how in this lecture!

We’re at the end of this section! In this lecture, we wrap up the core ideas of why a Resource Page is important.

If you’re serious about doing business in the digital age, then you need a Privacy Policy. Wading through the legalese of privacy policies and terms of service isn’t much fun. In this lecture, we’ll explain why it’s important, and what you can do to protect your business.

If you’re collecting any personal information from your site visitors such as email addresses (and as you learned earlier in the course, you should be) then you’ll need a policy explaining how you’ll use and protect that data. Discover how in this lecture.

While the legal side of things might not be fun, and the following story doesn’t deal specifically with a privacy policy, it does show that there are ways to put the customer first and stay true to your brand when dealing with complicated issues.

We’ll explain how to inject character and personality into even the most mundane tasks, using New York-based photographer and storyteller Parris Whittingham (FromParrisWithLove.com).

Having a privacy policy is a necessary evil on your website. In this lecture, we’ll provide additional information to keeping your business safe.

In this short lecture, we’ll explain why it’s important to have a Contact Page.

There are several core elements that you need to have in for an effective Contact Page. Let’s delve into them in this lecture.

After your quick intro and a photo near the top of your Contact Page, are you going to just list your email address or provide a full form for readers to fill out? This lecture will help you determine which method is best for you.

No one said your Contact page has to be boring. In this lecture, you’ll discover how other successful soloprenuers delight their visitors with their contact page.

While the goal of your website is clear communication across all of your pages, people need to have a way to contact you for additional information.

Congratulations on completing our "Website Copywriting" Course. Now, I want to share a few parting thoughts with you, before you go on your way. You've already got a stronger and more solid foundation in your website than most other entrepreneurs, and I expect great things for and from you as a result. Because now that you have this power online, you also have the responsibility to use it to fulfil the true meaning of business: to sustainably, and profitably, achieve the goals and create the positive impact that you care about.

As a thank you for grabbing the "Website Copywriting" course, we want to continue to offer you additional resources to empower you to grow your business. We provide business education that equips you to impact your community and change the world. 

In this bonus - you'll have access to: 

• 3 business guides (Design your Audience Business, Increase your Exposure/Traffic, Make More Income/Impact)
• 9 special Engagement Reports (each one segmented for artists, authors, bloggers, coaches and consultants, e-commerce, start-ups, freelancers, internet marketers, and intuitive marketers)
• Our community, with over +40,000 subscribers  
• as well as a free copy to "Engagement from Scratch", a 300 page ebook, with over 200+ reviews and at a 4.8 review on Amazon.