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Website Conversion Factors Demystified

Learn the 6 critical pieces you need to influence to max out your website conversion rates.
4.0 (5 ratings)
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1,542 students enrolled
Created by Henry Zeng
Last updated 4/2014
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  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
How to Convert The Maximum Number of Visitors to Your Optin Subscribers
How to Convert The Maximum Number Of Visitors To Product-Hungry, Must-Have-It-Now Customers
View Curriculum
  • Internet connection
  • Basic understanding of web site conversions

This course covers the factors that will help ANY web site increase the conversion rate beyond anything you currently hoped for.

This video set breaks into the 6 critical pieces you need to influence to max out your conversion rates.

However, the reality is, almost every website is missing on at least 3 or 4 of these factors, and a lot of them need help on every factor.

It's not rocket science, but this is actually very clear, confirmed aspects of every site, or better yet service or product, that must be considered when a web site is put together. Each aspect requires a serious look from you, if you want to maximize the effectiveness of your website(s).

Now, do you have to focus on all 6 elements to make a site improve?

The answer is no. There is no reason that a site that converts at all can't keep rolling while you carefully evaluate each one of these elements. You see, as you effect each one you will start to see that changes occur in your results.

We've written a LOT of copy over the last 10 years. During that time we have discovered and learned a lot about a myriad of businesses concepts and types of people. Here is a list of some clients and brands we worked with over the years, the work we did all based on the 6 factors we demystified in this course:

  • Bayer
  • The Body Shop
  • HONESTe Online
  • SnapTotes
  • FGI Research
  • 7 Mile Advisors
  • Instancy
  • Brand Fuel
  • Carver Yachts
  • Nightingale Contant
  • and a lot more...

Again, this is not rocket science but rather a guided change in thought through which we are going to take you.

This is very precise material that will help you walk through many facets of success with your web site.

Who is the target audience?
  • Marketers
  • Designers
  • Anyone who sells online
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Curriculum For This Course
Expand All 7 Lectures Collapse All 7 Lectures 02:06:11
6 Web Conversion Factors Videos
6 Lectures 56:11

Learn the different levels of prospect awareness. No awareness of need or desire, or the need is so undefined that there is no draw to your offering.

Preview 10:04

The clarity of your Value Proposition can have the greatest effect on your conversion.

Value Proposition

The agent that provokes or speeds significant change or action. The element that either starts the prospect down the path toward the desired action, or in most instances, the element that brings the prospect over the tipping point.

Action Catalyst

This is the key motivating factor that each and every offer needs to have in place.

Action Incentives

These are the large or very small elements that stop all of the positive elements from doing their parts and eliciting a conversion.

Process Inhibitors

These simple little changes can have some of the greatest impacts on most any site! The trust that they convey carries shoppers over the line, making a purchase a reality.

Trust & Anxiety
Slideshow Presentation
1 Lecture 00:00
6 Website Conversion Factors PPT
70 pages
About the Instructor
4.0 Average rating
5 Reviews
1,542 Students
1 Course
Udemy Contributor, Veteran Marketer

Henry Zeng has been a veteran marketer since 2008 and also founder of Zen Marketing & Publishing Ltd. He has generated more than 8 million visitors and half a million dollar in sales by implementing Sales Funnels, SEO and Email Marketing. Now he's focus on Mobile App Marketing and Paid Media Buying.

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