Website Conversion Factors Demystified

Learn the 6 critical pieces you need to influence to max out your website conversion rates.
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Instructed by Henry Zeng Design / User Experience
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  • Lectures 7
  • Length 2 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2014 English

Course Description

This course covers the factors that will help ANY web site increase the conversion rate beyond anything you currently hoped for.

This video set breaks into the 6 critical pieces you need to influence to max out your conversion rates.

However, the reality is, almost every website is missing on at least 3 or 4 of these factors, and a lot of them need help on every factor.

It's not rocket science, but this is actually very clear, confirmed aspects of every site, or better yet service or product, that must be considered when a web site is put together. Each aspect requires a serious look from you, if you want to maximize the effectiveness of your website(s).

Now, do you have to focus on all 6 elements to make a site improve?

The answer is no. There is no reason that a site that converts at all can't keep rolling while you carefully evaluate each one of these elements. You see, as you effect each one you will start to see that changes occur in your results.

We've written a LOT of copy over the last 10 years. During that time we have discovered and learned a lot about a myriad of businesses concepts and types of people. Here is a list of some clients and brands we worked with over the years, the work we did all based on the 6 factors we demystified in this course:

  • Bayer
  • The Body Shop
  • HONESTe Online
  • SnapTotes
  • FGI Research
  • 7 Mile Advisors
  • Instancy
  • Brand Fuel
  • Carver Yachts
  • Nightingale Contant
  • and a lot more...

Again, this is not rocket science but rather a guided change in thought through which we are going to take you.

This is very precise material that will help you walk through many facets of success with your web site.

What are the requirements?

  • Internet connection
  • Basic understanding of web site conversions

What am I going to get from this course?

  • How to Convert The Maximum Number of Visitors to Your Optin Subscribers
  • How to Convert The Maximum Number Of Visitors To Product-Hungry, Must-Have-It-Now Customers

Who is the target audience?

  • Marketers
  • Designers
  • Anyone who sells online

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: 6 Web Conversion Factors Videos

Learn the different levels of prospect awareness. No awareness of need or desire, or the need is so undefined that there is no draw to your offering.


The clarity of your Value Proposition can have the greatest effect on your conversion.


The agent that provokes or speeds significant change or action. The element that either starts the prospect down the path toward the desired action, or in most instances, the element that brings the prospect over the tipping point.


This is the key motivating factor that each and every offer needs to have in place.


These are the large or very small elements that stop all of the positive elements from doing their parts and eliciting a conversion.


These simple little changes can have some of the greatest impacts on most any site! The trust that they convey carries shoppers over the line, making a purchase a reality.

Section 2: Slideshow Presentation
6 Website Conversion Factors PPT
70 pages

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Instructor Biography

Henry Zeng, Udemy Contributor, Veteran Marketer

Henry Zeng has been a veteran marketer since 2008 and also founder of Zen Marketing & Publishing Ltd. He has generated more than 8 million visitors and half a million dollar in sales by implementing Sales Funnels, SEO and Email Marketing. Now he's focus on Mobile App Marketing and Paid Media Buying.

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